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Media Training Session for:. Presented by: Ann Baldwin. 115 Fenn Road Newington, CT 06111 P (860) 408-1580 F (860) 408-1582 www.baldwinmedia.net. The Media has its agenda… What’s yours?. Attitude + Behavior + Candor = CREDIBILITY. Credibility is defined as a “source of honor” - PowerPoint PPT Presentation
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MANAGING THE MEDIA
Media Training Session for:
Presented by:Ann Baldwin
115 Fenn Road Newington, CT 06111P (860) 408-1580 F (860) 408-1582
www.baldwinmedia.net
MANAGING THE MEDIA
The Media has its agenda…
What’s yours?
MANAGING THE MEDIA
Attitude + Behavior + Candor =
CREDIBILITY Credibility is defined as a “source of honor” Credibility is personal Having credibility means that you are believable, trustworthy & reliable
MANAGING THE MEDIA
Attitude + Behavior + Candor =
CREDIBILITY Trust is nontransferable Trust speaks to your integrity When others have confidence in you they are open to your influence
MANAGING THE MEDIA
Communications PreparationKeys to Successful Messages Form a communications team Organize & maintain a complete file system with updated information Create a media plan Effective communication begins with YOU
MANAGING THE MEDIA
Communications PreparationKeys to Successful Messages Keep your team informed Watch for changes in the message How will this new information be communicated ?
MANAGING THE MEDIA
Got the Message -Get the Message!
What is your key message?Focus on your organization’s key messagesWhat is the background and historyof that message?
MANAGING THE MEDIA
Crisis Communicati
ons
MANAGING THE MEDIA
Strategies for Crisis CommunicationsTake Control
Be aggressive… take control Use the media as a tool to dispel any rumors Never speculate on the cause, cost, or future ramifications of a crisis
MANAGING THE MEDIA
Strategies for Crisis CommunicationsTake Control
Firmly establish the spokesperson during a crisis The most effective and decisive thing you can do is respond immediately
MANAGING THE MEDIA
Strategies for Crisis CommunicationsPrevent Panic
Understanding human nature is important Panic increases exponentially the longer people must deal with uncertainty Respond immediately Gear your statements to the most basic human needs first
MANAGING THE MEDIA
The Impact of Social Media During a Crisis
Local News “Blogs”
MANAGING THE MEDIA
Be Prepared
Pre-Interview
Check List
MANAGING THE MEDIA
Pre-Interview ChecklistPreparing for Media InterviewsRequest Interview Particulars:
Topic? Location? Name of Interviewer? Will there be other guests?
MANAGING THE MEDIA
Top Ten List
Characteristics of a Good
Answer
MANAGING THE MEDIA
Top 10 Characteristics ofA GOOD ANSWER:1. A good answer is Honest2. is Stated Positively3. is Expressed in Layman’s Terms4. is Specific5. is Concise
MANAGING THE MEDIA
Top 10 Characteristics ofA GOOD ANSWER:
6. Has the main point “up front”7. Does not include more information
than is necessary8. Does not repeat loaded or slanted
words
MANAGING THE MEDIA
Top 10 Characteristics ofA GOOD ANSWER:
9. Uses the opportunity to state the school district’s point of view
10. Does not sound antagonistic, evasive, or defensive
MANAGING THE MEDIA
The Surprise Media VisitALWAYS
Have a trusted member of your company act as a “traffic cop” to help you field questions or prevent media from speaking to employees at random Have a specific and central prearranged space available for a “crisis” press availability
MANAGING THE MEDIA
The Surprise Media VisitNever, Never, NEVER
Face a group of reporters alone Allow yourself to get pinned in a hallway, office, or work area Allow your emotions to affect your statement to the media Turn the media away without a response or a statement
MANAGING THE MEDIA
The Surprise Media VisitNever, Never, NEVER
Lie to a reporter “just to get them off your back” Allow yourself to engage with a pushy reporter Release names of people involved in a crisis until after their families have been notified
MANAGING THE MEDIA
PersonalStyle
MANAGING THE MEDIA
Personal CommunicationsNon-Verbal Communications Body language Gestures Eye Contact Be your own best critic
Volume, Pitch, Rate Pronunciation & Diction Slang and worse
MANAGING THE MEDIA
Presented by:
Ann BaldwinBaldwin Media Marketing115 Fenn RoadNewington, CT 06111(860) 408-1580www.baldwinmedia.net
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