Media studies at sprowston high school 2012

MEDIA STUDIESAT

SPROWSTON COMMUNITY HIGH SCHOOL

Preferences 2012

GCSEOr

BTEC MEDIA

There are two different options

GCSE is worth 1 x GCSEGrades A* - G

Is studied for 5 hours a fortnight

It is worth 1 x GCSE

It is suitable for those interested in the subject or combining creative and academic

studies of the media, its industries and audiences

It is 60% coursework & 40% GCSE

What is involved in a GCSE in Media Studies??

Year 10 is spent on producing a range of coursework projects the best of which get entered for your GCSE – one must be solo work and one must be group work.

Year 11 prepares you for the exam can involve completing final practical projects

This rigorous course combines theory with practical work in a fun, challenging way that makes learning enjoyable.

Is it successful??Most students meet or exceed their target grades.

WE AVERAGE 75% A*-C or above over the past 4 years.We enter students at all levels of ability and celebrate

everyone’s success.

Project 1: ADVERTISING

• Study adverts

• Write an essay showing understanding of messages and values

• Plan, design, photograph and produce an original advertising

campaign that uses gender stereotypes to sell a product; YOU

are the star of the campaign

What do I need to look at to show I understand how the values and messages are communicated

• What is the brand identity associations?• Is it iconic?• What morals and values does it

represent?• Does it rely on stereotypes – how?• What values should we associate with

the product?• What do we get as well when we buy the

product?• Have the messages and values changed

from what we normally see for this product?

Project 2;.this is group work

RESEARCH & PLANNING;•investigate the documentary genre.•Plan an extract from an original documentary on a subject of your own choiceProduction 1 In an essay explain•What are the conventions; is wife swap a documentary? What is?? Is ‘TOWIE really a documentary•How do audiences respond•Does the BBC make better documentaries than Channel 4????Production 2; in video format•to design and make an original documentary for TV•Ensure that it meets conventions and is under 4 minutes longEvaluation•A 700 word individual written evaluation in essay format

When is it too shocking??

Is shock value cultural?Are you too young for your opinion to matter?Is radio dead?Is it ok to put anything on TV?

• Religion• Gender• War• Poverty• Rising costs• Knife crime• The age to vote• Human rights• Noise pollution• Girls playing

rugby

• Boy midwives• Singl parents• Bad language in

music• Lady GaGa; music

or art??

What do you have an opinion to share with an audience?

Project 3MUSIC VIDEO

What makes a modern UK star?

Who is in?Who is out?

How to market a start image

What do I need to look at to earn the marks for this unit?? It is a group project!Research:•Compare three music videos•Identify how the performer is marketed as a star•Research gender representation•Research music channels•Storyboard how a music video is madePlanning:•Create an idea for a new music star for teenage audiences•Create their identity•Plan a new campaign of cd-promo pack, video and TV interview.Production:•Work effectively as a group to make one of the three products•Edits it to a high standard; Evaluation: these are individual pieces of work•A 1000 work essay on music promotion and videos•A 700 word evaluation

60%Coursework

Analyse how advertising uses stereotype & representation to control

an audience.Create an original campaign

*Analyse TV documentaries to explore narrative and film techniques: then

construct a new one*

Write about representation of men in music videos. Then make a music video

to challenge the stereotypes*

Experiment with techniquesLearn how to blog, use a video camera,

write a prezi, record sound, write scripts, costume, edit…

*

40%Exam

Watch an extract of an Action & Adventure Movie and write about

it.Recreate extracts of famous A&A

movies.

Learn how to write essays in timed conditions.

Study episodes of •Qi,

•Miranda, •The Inbetweeners

•8 out of 10 CatsWrite about television comedies

and why they are popular

BTEC MEDIAIs studied for 10 lessons a fortnight

It is worth up to 3 GCSEs so you need to be hard-working and organised

It is ALL coursework

Distinction* = 2-3 x A* grade

Distinction = 2-3 X A grade

Merit = 2-3 x B grade

Pass = 2-3 x C grade

There are 4 compulsory units:Exploring Communication

techniques: showing understanding of•Radio•Television•Print•Web / online•Film•Advertising•Broadcasting

Researching methods using:•Blogs•podcasts•Interviews•Focus groups•Filming•Reading•Listening•Social networking sites

Understanding different audiences and products:•Who likes what and why?•How can we tell?•Does it ever change?•What about when you are old?•What about the future?•What does how someone uses media products tell us about them•Why does everyone think the BBC is so good?

What about jobs in the Creative Media Sector:•Who does what?•How much does it pay?•How can I get work in that industry?•How fast does it change?•What is the impact of the internet and the web?•What is media 2.0?•Getting a work placement!•What is web 2.0?

Then there are optional units: •we offer 5 and your best 4 are submitted as coursework, •each unit lasts about a term.

Unit 5 Video Production: Music Video Students will research the music video industry and visit a local studio.

They will then undertake to create an original music video undertaking: •pre-production including props, •lighting, •costume, •auditions, •production including •camerawork, •direction, •sound experiments and •post-production: •construction of the final video.

Evaluation will involve working with a focus group and videoing discussion.

Working at a local music studio

Finding out about the music business

• Choose a local band or musician

• Research their style and brand identity

• Agree a brief with them

• Produce a music video

• Pitch it to them

• Publicise and exhibit it using social networking and online music and video sites

Unit 8 interactive Media Production: Creating interactive media products.

This unit will explore interactive media productions; including•television idents, •blogging, •website design, •pop-ups.

Having critically research and compared examples of interactive media products you will

plan and produce an interactive website including an •ident, •original photographs and images, •animated gifs and •a number of linked pages.

Unit 10 Animation techniques We will •research and experiment with the practical processes of animation techniques including

•stop-motion, •Flash animation, •Rotascoping •photo-animation.

As part of the course you will work with a professional animator.

You will work on •design, •character, •setting and narrative

and will then focus on a specific technique for the production of an •original, •complete animated short-story, •with soundtrack

Working with Clay-mation techniques

rotascoping UsingAnimatics and storyboards

Working with Flask and other computer animation software

Unit 19 Writing for the Creative Media This unit explores the power of the author and will involve students in becoming journalists and creative scriptwriters

For this unit you will explore different types of writing for the media including

•Writing reviews of books and plays, •Writing guides and reviews for films, •Being a citizen journalist and uploading articles to internet sites•Writing original short stories in response to a theme•scriptwriting for film, television and radio.

Unit 21 Creative Media Production Project The final unit will provide you with the opportunity to use a variety of production skills to create a media product of your own choice. Responding to a brief you will generate an initial proposal and develop it from pre-production through to completion.

It is a chance to combine:•creative writing, •animation, •performance, •directing, •web-based skills, •printing, •Graphics•Photography•marketing•music… •the choice is your .

Advertising and photography techniques

Photographic techniques

Photographic & advertising techniques

Using local artists for inspiration

Mass producing printed t-shirts

Working in the local community for ideas and inspiration

“ exploring digital and traditional technologies…sharing what I do with the world”