Media scenario 28 2 14 abp ananda

Quick Snapshot

Week 1 - 8’2014

MCCS

ABP ANANDAPeriod – Wk 1 - 8’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

...

Bangla

...

Bangla

...

Bangla

M...0

10

20

30

40

50

39

8

20

% Genre Sh

Source : TAM Period : Wk 8’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year market shares marginally down

0.0

2.0

4.0

6.0

8.0

10.0

12.0

9.68.9

% Genre Share

Wk 1-8'13 Wk 1-8'14

Source : TAM Period : Wk 1-8 Year : 2013 &2014

PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

29%

25%

20%

13%

8%

5%

% Mkt. Share

Wk 1-8'14

Source : TAM Period : Wk 1-8’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 1-8’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7 6

4 3 32

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

2

4

66 5

43 2

1

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 1 -8’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 22% 40% 27% 25% 24% 25%ABP Ananda 27% 39% 28% 29% 30% 30%Kolkata TV 23% 3% 27% 20% 20% 20%News Time Bangla 7% 13% 16% 8% 8% 8%RPLUS 16% 1% 2% 13% 13% 13%High News 5% 4% 0% 5% 5% 5%

ABP Ananda performing on News Bulletins & Film Based

magazines

Source : TAM Period : Wk 8’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines & Reviews/Reports Kol TV scoring from Cartoons/Animations & Sports/Magazines

Week 8'14

Prog Genre 24 GHANTA ABP Ananda Kolkata TV News Time Bangla RPLUS

News Bulletin 22% 37% 21% 9% 12%

News Headlines 61% 0% 32% 0.0% 7%

Cartoons/Animation 30% 2% 44% 25% 0%

Reviews/Reports 44% 30% 3% 3% 20%

Film Based Magazines 22% 23% 23% 13% 19%

Sports Magazines 10% 6% 58% 5% 20%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 8’2014

Date Time From Time To Programme TVT 000s22/02/2014 19:58:00 20:22:00 ABP ANANDA PROGRAM 23822/02/2014 18:58:00 19:52:00 ABP ANANDA PROGRAM 17222/02/2014 20:28:00 20:50:00 ABP ANANDA PROGRAM 13320/02/2014 23:28:00 23:39:00 MUKHOMUKHI MITHUN CHAKRABORTY 13220/02/2014 18:58:00 19:52:00 MUKHOMUKHI MITHUN CHAKRABORTY 13120/02/2014 22:58:00 23:22:00 MUKHOMUKHI MITHUN CHAKRABORTY 11417/02/2014 23:58:00 0:27:00 ABP ANANDA KHABAR 11221/02/2014 23:28:00 23:52:00 PROTI POKHE 11019/02/2014 23:28:00 23:51:00 PROTI POKHE 11019/02/2014 18:59:00 20:24:00 PROTI POKHE 109

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