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Media Relations:
By the Numbers
Gene Rose
LINCS PDS
September 10, 2010
gene.rose@ncsl.org
Louis Pasteur
“In the field of
observation, chance
favors only the
prepared mind.”
Credit: History of Science Collections, University of Oklahoma Libraries, Majorly English Blog
Analytic. Logic. Processing.
Intuition. Creativity. Perception.
Create a list
1. ____________
2. ____________
3. ____________
4. ____________
5. ____________
1. ____________
2. ____________
3. ____________
4. ____________
5. ____________
Left Brain Inspiration Right Brain Inspiration
Media Relations: By the
Numbers
• Media / Social Media Trends
• Sources of Inspiration
• Data Resources
• Where Good Ideas Come From
“There are three kinds of lies: lies,
damned lies, and statistics.”
Mark TwainCredit: Time Magazine, Town’s End Books
Full-time Capitol reporters: 513
Media to legislator ratio: 1 in 14
Reporters covering 2010 Super Bowl: 4,589
Media to player ratio: 35 to 1!
Source: The Pew Research Center for the People and the Press, 2008
The Changing News Landscape
Vari
ous S
ourc
es:
Febru
ary
2010
Broadcast
NPR 26,000,000
60 Minutes 15,600,000
NBC Nightly News 10,100,000
ABC World News Tonight 8,500,000
NBC Dateline 8,300,000
CBS Evening News 6,800,000
O’Reilly Factor 3,800,000
Daily Show with Jon Stewart 1,200,000
Larry King Live 930,000
Rachel Maddow 876,000
Source: The Pew Research Center for the People and the Press, 2008
57
35
34
29
The Changing News Landscape
Source: The Pew Research Center for the People and the Press, 2008
The Changing TV News Landscape
Septe
mber
2009:A
udit B
ure
au o
f Cir
cula
tion
Newspapers
The Wall Street Journal 2,024,269
USA Today 1,900,116
The New York Times 927,851
Los Angeles Times 657,467
The Washington Post 582,844
Chicago Tribune 465,892
Houston Chronicle 384,419
Philadelphia Inquirer 361,480
Denver Post 340,949
Las Vegas Review-Journal 175,841
Newspapers
Newspapers Folded
– 115 since 2009
– 20 this year
Layoffs
– 14,845 layoffs and buyouts in 2009
– 2,229 this year
Source: Paper Cuts Blog
Sources to Monitor Media Audiences
Newspapers: Audit Bureau of Circulationsabcas3.accessabc.com/ecirc/newsform.asp
Television: Nielsenen-us.nielsen.com/rankings/insights/rankings/television
Radio Stations: Aribtronwww.arbitron.com/radio_stations/
“Our mission -- and we have no choice but to accept it -- is to grab some of that
traffic that could otherwise end up at hundreds of other places, even blogs riffing
off the reporting that your own publication has done. If you appease the Google
gods with the right keywords, you are blessed with more readers. So carried to a
hypothetical extreme, an ideal headline would be, "Sarah Palin rips non-Muslim
Obama over mosque while Lady Gaga remains silent."
Al’s Morning Meetingwww.poynter.org/column.asp?id=2
Best of Decade Top 10 lists: www.poynter.org/column.asp?id=2&aid=175184
H. Kurtz column on WP story measurementvoices.washingtonpost.com/howard-
kurtz/2010/09/appeasing_the_google_gods.html
Watch Social Media Revolution Video at:http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Social Mediasocialmediastatistics.wikidot.com/
www.clickz.com/stats
www.socialfish.org/
Top 100 Blogstechnorati.com/blogs/top100
Top Tweeterswefollow.com/top
Dwell Rateshttp://www.mediamind.com/Data/Uploads/ResourceLibrary/
Eyeblaster_Analytics_Bulletin_Issue_4_Dwell_Time.pdf
Marie Curie
“I was taught that the way of
progress was neither swift nor easy.”
Credit: UC Regents, Davis campus; Orange County Register
Search by:
Nation
Region
Cong. Districts
State
County
Subdivision
MSA’s
Zip Code
US Census Fact Finder
Getting to Work
75.7% Drove Alone. Others:
Time Getting to Work
(in minutes)
Time Going to Work
Other Collected Cenus Data
Occupation by Sex
Marital Status
Ancestry
Income Levels
Household Size
Rental Costs
Zip Codes
Zipskinnyzipskinny.com
ZipWhozipwho.com
Polling Data
Gallupwww.gallup.com/home.aspx
Pew Research Center for the People & the Presspeople-press.org/
SurveyUSAwww.surveyusa.com/
Zogbywww.zogby.com/News/ReadNews.cfm?ID=1454
Tools You Should Use
Google Analyticswww.google.com/analytics
Google Earthmaps.google.com/earthview
Help a Reporterwww.helpareporter.com
Presentation Zenwww.presentationzen.com/
Jim Collins
“Everyone would like to be the best, but
most organizations lack the discipline to
figure out with egoless clarity what they
can be the best at and the will to do
whatever it takes to turn the potential
into reality. ”
Credit: Time Magazine, Harper Collins
Ways to Display / Retrieve Data
Marriage & Divorce
pewsocialtrends.org/assets/flash/marriage/
State Health Factswww.statehealthfacts.org/
Migrationpewsocialtrends.org/maps/migration/
Children in Povertywww.nccp.org/tools/demographics/
David
McCullough
“A better question would be when do
I have time to think?”
Credit: Yale University Library, Mengle Memorial Library
From Alice’s Adventures in Wonderland by
Lewis Carroll.
"Cheshire-Puss," she began, rather timidly, as
she did not at all know whether it would like the
name: however, it only grinned a little wider.
"Would you tell me, please, which way I ought
to go from here?"
"That depends a good deal on where you
want to get to," said the Cat.
"I don't much care where---" said Alice.
"Then it doesn't matter which way you go,"
said the Cat.
Watch Embrace Life Video at: http://www.youtube.com/watch?v=h-8PBx7isoM
Muhammad
Ali
“It ain’t bragging if you can
back it up.”
Credit: DM Boxing, Glory Days Memorabilia
Media Relations:
By the Numbers
Gene Rose
LINCS PDS
September 10, 2010
gene.rose@ncsl.org
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