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December 2014
GBP 3.99 EUR 4.99 USD $6.99
www.basemagazine.co.uk
Basee UKs greatest Urban music magazine
Issue no.54
TOP 10
PREDICTIONS
FOR 2014
THE BASE TEAM
PREDICT 2014S
SMASH HITS
TYGA ON
PROWL
KANYE - FROM
THE STAGE TO
THE CLOSET
HOW KANYESMUSIC INSPIRED
HIS CLOTHING LINE
THE INVENTION OF
JADE MCCLUNEYOU DONT KNOW A
THING ABOUT ME
HIP-HOP SENSATION,
MULTIFORMAT, MULTI-
MEDIA TAKEOVER
TYGAS
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CONTENTSBASE MAGAZINE - DECEMBER 2014
COVER STORY
JADE MCCLUNE:IS A SECOND CHANCEA A NEW LIFE
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JESSIE JS EXPERIENCE ONHE VOICE
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HE BASE REVIEW
The worlds greatest music guide - by the
worlds greatest music writers
From page 82: DAPPYhorries old people,
LANA DEL REYtries to nd her Million
Dollar Man and CHER LOYD rates theswagger. Plues, the real best ofKATY B
and the best lms, books and more...
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SUBSCRIBEAND SAVE MONEY ONTHE IN-STORE PRICE!
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JADE MC
CLUNEYou dont know a thing about meJADE tells our Base team about her life-changing experience on ITVs Opening
Act and how the show has made her wildest dreams come true. She comes
clean about her regrets and pours her heart out about her true passtion for
music.
After a frenetic year, performing at world famous venues and an endless tour
that just gets bigger and bigger, its pretty clear to us that JADE will be one ofthe most famous British artists of all time. Nobody knows shit about music
she confesses Nobodys got the formula. Its the people who decide.
At just seventeen she has changed Urban music forever and now shes taking
America by storm. We present to you Britains singing sensation as she revels
all about her rst year as an Urban artist in an exclusive interview.
Photography NEHARAITHATHA
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B
ritish singing sensation, Jade McClunetakes London by stormat Capital FMs JingleBell Ball 2012, just
weeks beore releasing her new
album.
Jade was rst bought into themedia eye aer reaching over400,000 views within 3 weeks oposting a video on Youube, buther career really began when shecame onto IVs Opening ActUK. Te 18 year old Urban artistwas hunted down by the team o
celebrity judges on the show andwas chosen to open or Rihannaon her UK tour.
Our Base correspondent was ableto interview the singer, backstageat the Jingle Bell Ball to get the exclusive details about her rst yearas a credited Urban artist.
Music has always been a huge parto Jades lie (her grandmotherwas a singer and her grandatherwas a music teacher at a localschool). Her amily claims thatwhile the other children wouldgo to the park or watch cartoons,Jade would be sitting in her roomlistening to music or playing thepiano. Music was her best riend,and that made her very easy to
handle. I would just turn on theradio and she would be occupied or hours says her motherbut McClunes innocence didntlast long. As she grew older andormed her own tastes and opinions, Jade seemed to preer urbanmusic to the classical Bach andMozart that she was bought upwith. At the age o thirteen, she
insisted on her mother enrollingher in hiphop dance classes andwould request her piano instruc
tor to teach hermore modern,contemporarysongs.
When she rststarted I thought
to mysel oh boy,this little girldenitely wonthave the attitudeneeded or hiphop but as soonas the musicstarted playing,she was in herown little world
and that attitudewas bursting outo every step shetook says LisaFreedman, Jadesdance teacher.
However, Jadesinner singing star stayed
within the ourwalls o herbedroom. Her love or music wasevident, although her shy personality kept her rom showing o hertalents to the rest o the world. Iwas always too shy to take part inthe talent contests so I would sitat the back othe class withpen and paper
and startjotting downlyrics instead.Its like my
voice was my
own little
secret and I
was afraid of letting people in on
that.
When Jade was 17 years old, shedecided to tell her best riendabout her hidden talent. Pleasantlysurprised, her riend dared her topost a video on Youube, ensur
ing her that the eedback wouldbe positive. Te girls made a dealthat i Jade didnt reach 50 viewswithin 2 weeks, she would deletethe video and her singing talentwould be their little secret. o hersurprise, Jade got over 140 views
within those2 weeks, sowas orced
to keep thevideo up.Many viewers postedcommentsasking oranother vid
eo and requesting songs or Jadeto sing as well as endless amountso compliments. Tat denitely
boosted my condence. I was likeWow...they like me! Tese peopleactually think my voice is goodand that just gave me the courageto post more and more videos.
ITS LIKE MY VOICE
WAS MY OWN LITTLES E C R E TAND I WAS AFRAID OF LET-
TING PEOPLE IN ON THAT.
JADE McClune
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Te next thing I knew, singingon Youube became a part o myeveryday lie. Tat was when JadeMcClune, the Urban artist wastruly born. Her condence grewwith each video she posted andher passion or the Urban genrewas clear.
At the same time, producers at
IV were scouring the internet insearch o new armature singers orthe UK version o hit V show,Opening Act. One o the celebrity
judges came across Jade onYouube and pitched her to therest o the crew in a meeting.Aer listening to her rendition oJessie Js Price tag and BeyoncesListen, the producers were sold
and decided that she would be theperect opening act or Rihannas2012 UK tour. Jades mother wascontacted and gave consent orthe show to go undercover and
conront herdaughter aboutperorming onthe tour. It wasa terriying decision to make. Iwas scared andworried aboutmy little girlgoing on tour, working so
hard in rehearsals all day thenperorming all night, andmost o all being in the eyeo the public and the media.But I knew that it would be adream come true or Jade andI knew in my heart that this
opportunity could not be
missed
Tat December, Jade wasworking at a department storein her local shopping centre,when she was conronted byone o the producers o the
DECEMBER 2014 23
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show, undercover as a customer.I went into the store, pretendingto be a normal customer who wasbuying a Rihanna CD as a Christmas gi and said she has an amazing voice, doesnt she? How wouldyou like to be the opening act or
her UK tour?A very conused Jade laughedo the question until she saw thecameras come out rom behindthe shelves. Te producer then introduced himsel and explained toJade that she was on a show calledOpening Act and that they wouldlike her to perorm on Rihannastour. O course, Jade agreedstraight away and the rest o thatepisode documented the ve daysup to the rst perormance at Londons O2 Arena.
During that tour, Jades ace wassplashed all over the newsstandsand her voice was heard on everyradio station. Te attention wasso weird to me. I had never hadanyone talk about me or care
about what I wore and where Iwent. I ound it very difcult tocope with the paparazzi at rstand I would get so pissed o thatthey were invading my privacy,but my managerkept telling methat I wouldhave to get usedto it. Its just the
price of fame.
But McCluneound the media scrutiny moredifcult to cope with than shehad imagined. In March 2012, shewas close to giving up her careeraer she was involved in a carcrash due to the paparazzi renzysurrounding her car. Luckily, noone was badly injured, but Jadesanger at the media was increasing. It wasnt just the paparazzi,it was also all o the magazinesand papers claiming that she
was anorexic and too thin to beUrban. However, that May, Jadewas signed to Syco record label(owned by Simon Cowell). Tatwas when the artists music careerreally took o.
McClune was perorming atvarious events (including a charity gala where she got to meet theQueen!) and on wellknown Vshows like Te X Factor throughout the summer o 2012, whilstspending long hours in the studio,working on her rst album.
When talking to Jade, she claimedthat the rst year o her career hadbeen a complete rollercoaster,saying that she had to hold onreally tight to make sure I didntall o .
However, with opening or aworldamous artist, meeting thequeen, perorming at the JingleBell Ball and releasing her ownalbum under her belt, we think
2012 has been a pretty impressiveyear or Miss McClune!
When questioned about thealbum, Jade said that it is called
Stronger and will bereleased on 21st December. Its a representation o me and allthe other teenage girls
out there it is a passion or music, love andheartbreak with a bit
o added attitude!
Stronger represents Jades determination to succeed as an urbanartist and how she wont backdown no matter what happens.
Jade McClune, dubbed as Britainssinging sensation has denitelywon the hearts o her ans. She isa rereshing, respectable, youngartist with a passion or music
and the true Urban swag we seea long and very successul careerahead o her.
Jades album Stronger will bereleased on December 21st, butwill be available or preorder on
JADE McClune
ahead o her.
Jades album Stronger will bereleased on December 21st, butwill be available or preorder oniunes rom midnight on December 7th.
ITS JUST THE
PRICE OF
F A M E
The base verdict
ALBUMJades album Stonger has not
yet been released, but from the
snippits that we have heard and
if its up to the same standard
as her latest single, then its no
doubt going to be at the top of
the charts.
Stonger will feature her smash
hit Masquerade and latest sin-
gle, Give your heart a break.
LIVEJade denately made a state-
ment on her rst ever tour as the
opening act for Rihanna, howev-
er she is now blowing everyone
away, all on her own. Jades solo
tour sold out within 24 hours -
shes the girl next door, with an
incredible voice, and that estyenergy that keeps the crowds
wanting more.
She is the most refreshing, can-
did artist that has ever cracked
the british Urban music industry
and we cant wait to see what
Catch Jade at BBC Maida Vale
Studios on January 11TH 2014
as she records an exclusive
session with the BBC DJs
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Jade on JESSIE J
Jessie is actually a good friendof mine. Shes more than jsut
another Urban artist - shes my
mentor who guides me in the right
direction.
When I rst entered the music in-
dustry, I was skeptical about creat-
ing friendships with anyone in the
industry. I just assumed that they
had been turned into meaningless
singers rather than true Urban
artists. However, Jessie is nothinglike that; she puts her heart and
soul into every lyric she writes and
I love how candid she is about
everything. Jessie is my idol.
Jade on JAY Z
He is a musical genius! I think its
safe to say that Jay Z is the King of
Urban music.
He is actually the reason why I
became interested in this genre in
the rst place. There is so much
honesty and emotion behind every
lyric and I repect him for his per-
sonality as well as his music.
Jay doesnt mess about with the
way he looks, - hes focused on
his music and its clear to see hispassion for the industry, and thats
why I respect him so much.
Jade on NICKI MINAJ
She is an embelished, overstated,exaggerated PR puppet!
I respect Nicki for following her dream
and she seems to like music and sing-
ing, but her style and persona comes
accross as being more important than
the music itself, which just results in
terrible albums!
Imma call you afro cause youre
never bald - really?!
If she was to spend half as much time
on her music as she does on her bee-
hive of hair, then she might actuallybecome a reputable artist. Until then,
she is just giving Urban music a bad
name.
DECEMBER 2014 25
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