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Media Kit 2015
Magazines can:
Magazines can boost the power of other media
Including magazines in the media mix increases brand awareness, brand familiarity, but most of all - purchase intend. Source: Marketing Evolution Measuring Media Effectiveness, MPA
Magazines can create personal moments
The power of the magazines lies in the uniqueness of a magazine reading moment for readers. They take their time for reading when it really suits them. They go looking for relaxation, information, inspiration and they are open to what this specific, consciously chosen magazine has to tell them.
Magazines command undivided attention
When customers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to TV, radio or internet users. Source: BIG research
Magazines can supply credibility to the advertising page
Consumers value magazine advertising, according to numerous studies. In a Starcom study when readers were asked to pull out ten pages that best demonstrate the essence of their favorite magazines, three out of ten pages pulled out were ads.
With a range of titles in Bulgaria that appeal to a wide variety of demographics, lifestyles and interests, you can hone in on targets that fit your specific needs.
Magazines can target every audience
Magazines can offer suitable environment
The suitable advertisement positioning in a magazine (next to an editorial page) increases the opportunity to catch reader’s attention, adds credibility and facilitates the ad message adoption.
The largest magazine publisher.
One of the biggest Internet publishers in Bulgaria.
the only one publisher in Bulgaria with officially audited print run and sold copies of all magazines
since 1993 on the Bulgarian market
12 magazines
7 websites
over 700 000 contacts reached per month with the magazines
over 500 000 total monthly print run
over 600 000 monthly unique visitors in the websites
over 17 millions monthly page views
SBB Media
Data: print run – KPMG Bulgaria, March 2014 - August 2014; websites - Gemius November 2014; magazines audience - nationally 15-54, GARB, September-October 2014;
Weekly and Biweekly Magazines
Bliasak
№ 1 young peoples
magazine in
Bulgaria
Story
The most
popular glossy
celebrity
magazine
Journal za Zhenata
The magazine with
the largest
audience in
Bulgaria
Kulinaren Journal
Mass market
culinary magazine
-- Demographic Profile --
women 60%
working 42%
live in the cities 88%
secondary or university education
73%
-- Facts --
Frequency weekly
International brand over 31 years on the market
On the Bulgarian market since 2006
Readership (bimonthly audience)
387 581
Audited print run (average per issue)
16 198
Cover price 1.99 BGN
Facebook 22 291 fans
Story Media Kit 2015
Story magazine:
true
exciting
funny
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;
-- Facts --
Bliasak Media Kit 2015
Frequency weekly
Readership (bimonthly audience)
375 692
Audited print run (average per issue)
15 033
Cover price 1.29 BGN
Facebook 1 999 fans
Bliasak magazine:
latest
exclusive
hot
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;
-- Demographic Profile --
women 68%
working 61%
live in Sofia and the cities 67%
secondary or university education
92%
-- Facts --
Journal za Zhenata Media Kit 2015
Frequency weekly
Readership (bimonthly audience)
330 514
Audited print run (average per issue)
41 018
Cover price 0.99 BGN
Facebook 5 391 fans
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;
Journal za Zhenata magazine:
most read
useful
emotional
-- Demographic Profile --
women 97%
working 56%
live in the small cities and villages
85%
secondary or university education
67%
Kulinaren Journal Media Kit 2015
-- Facts --
Frequency biweekly
Readership (bimonthly audience)
34 478
Audited print run (average per issue)
21 004
Cover price 0.99 BGN
Facebook 56 543 fans
Kulinaren Journal magazine:
tasty
practical
modern
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;
-- Demographic Profile --
women 90%
live in the small cities and villages
64%
working 54%
Monthly Magazines
Men’s Health
The only one men’s
lifestyle magazine in
Bulgaria
Harper’s Bazaar
The luxury magazine
for fashion fans
ELLE
World's #1
fashion magazine
Cosmopolitan
The magazine for
millions of fun,
fearless females
National Geographic
The most popular
science magazine in
Bulgaria
NG Kids
The most popular
kids magazine in
the world
Zdraven Journal
The most read
health magazine
Moeto Dete
The most helpful
magazine for
moms
-- Facts --
Frequency monthly
International brand
64 editions across the world in 35 languages
On the Bulgarian market since 2004
Readership (bimonthly audience)
352 311
Audited print run (average per issue)
38 777
Cover price 2.99 BGN
Facebook 43 944 fans
fun
fearless
female
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;
Cosmopolitan magazine:
-- Facts -- -- Demographic Profile --
women 81%
live in the cities 90%
working 40%
secondary or university education
64%
Cosmopolitan Media Kit 2015
ELLE Media Kit 2015
-- Facts --
Frequency monthly
International brand 44 editions across 60+ countries
On the Bulgarian market since 2005
Readership (bimonthly audience)
48 745
Audited print run (average per issue)
16 518
Cover price: •standard size •travel size
5.99 BGN 3.99 BGN
Facebook 18 148 fans
ELLE magazine:
fashion and style
successful women
good causes
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, July-August 2014;
-- Demographic Profile --
women 76%
live in the cities 85%
working 49%
university education 63%
-- Facts --
Harper’s BAZAAR Media Kit 2015
Frequency monthly
International brand (the first American fashion magazine)
over 146 years on the market; 26 editions across 43 countries
On the Bulgarian market since 2008
Readership (bimonthly audience)
4 359
Audited print run (average per issue)
6 799
Cover price 5.00 BGN
Facebook 6 814 fans
Harper’s Bazaar magazine:
fashion
luxury
class
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, July-August 2014;
-- Demographic Profile --
Main audience: Working women
with university education who
live in Sofia and the big cities.
-- Facts --
Men’s Health Media Kit 2015
-- Facts --
Frequency monthly
International brand 40 editions across the world
On the Bulgarian market since 2012
Readership (bimonthly audience)
25 760
Audited print run (average per issue)
9 135
Cover price 5.00 BGN
Facebook 5 737 fans
Men’s Health magazine:
100% useful
authoritative
entertaining
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;
-- Demographic Profile --
men 75%
live in the cities 85%
working 100%
university education 57%
-- Facts --
National Geographic Media Kit 2015
-- Facts --
Frequency monthly
International brand 27 editions across 190+ countries
On the Bulgarian market since 2005
Readership (bimonthly audience)
244 517
Audited print run (average per issue)
26 090
Cover price 5.00 BGN
Facebook 276 001 fans
National Geographic magazine:
discoveries
knowledge
journeys
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, July-August 2014;
-- Demographic Profile --
men 57%
working 68%
live in Sofia and the big cities
77%
university education 50%
-- Facts --
NG Kids Media Kit 2015
National Geographic KIDS magazine:
games
quizzes
knowledge
Main target group: 6-10 years old
boys and girls.
Secondary target group:
95% of the children read NG KIDS
with their parents or show them
stories/photos/facts.
-- The Readers --
Frequency monthly
International brand
over 37 years on the market, in 14 languages
On the Bulgarian market since 2008
Readership (bimonthly audience)
13 871
Audited print run (average per issue)
9 901
Cover price 2.95 BGN
Facebook 1 483 fans
-- Facts --
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, July-August 2014;
Zdraven Journal Media Kit 2015
-- Facts --
Frequency monthly
Readership (bimonthly audience)
34 874
Audited print run (average per issue)
13 546
Cover price 2.49 BGN
Facebook 3 898 fans
Zdraven Journal magazine:
tonus
prevention
positivity
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;
-- Demographic Profile --
men and women who
live in the small cities and villages
64%
secondary or university education
66%
-- Facts --
Moeto Dete Media Kit 2015
Frequency monthly
Readership (bimonthly audience)
32 893
Audited print run (average per issue)
5 314
Cover price 1.99 BGN
Facebook 5 047 fans
Moeto Dete magazine:
useful
easy-reading
funny
Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;
-- Demographic Profile --
Main audience: women, which
live in Sofia and the cities and
have a personal income.
-- Facts --
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