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CONTENTS
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Our purpose
Our digital platform
Our pages
Habits
Commerce
Culture
CityMag’s growth
Our readers
Our distribution
Our circulation
Collaborate with us
Our advertisers
Work with us
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Founded in 2013, CityMag was created as an insider’s guide to life and business in downtown
Adelaide. Reporting on the city’s unique habits as well as its commerce and culture gives
CityMag readers a unique insight into what’s trending,
whose business is booming and where the best places to eat and
drink are.
CityMag is Adelaide’s only premium media brand. We send journalists and photographers
on assignment together in order to deliver a more in-depth
style of reportage. We speak with confidence to a mature
and modern audience, who’ve long been on the look out for a reliable reference for their busy
city lives.
City people are a savvy bunch. Now, for the first time,
they’ve got a paper that speaks to them.
OurPurpose
—
G R O W I N G T H E
C I T Y ’ S P O P U L A T I O N .
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Every month more than 40,000 visit citymag.indaily.com.au
for the latest developments in Adelaide.
From the outset our digital platform was designed for the reader’s pocket so that mobile
browsing is a comfortable experience. We anticipate
taking full advantage of the larger format of a desktop site,
creating rich slide shows, fashion segments and in-depth photo-journalism that will keep our
audience lingering longer.
Ask us how your brand can become an integral part of our constantly evolving web offer through content-sponsorship
and other premium association opportunities.
Ourdigital platform
—
D E V E L O P I N G
C O N S T A N T C O N T A C T
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Ourpages
—
D O C U M E N T I N G O U R
C I T Y ’ S H A B I T S ,
C O M M E R C E A N D
C U L T U R E .
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A large format magazine, where a double page spread closes in
on a metre squared, CityMag’s content has room to breathe and effortlessly captivates
readers with timeless design and vibrant imagery. Based in the heart of the city at the
corner of Clubhouse Lane and Hindley Street, our magazine is committed to reporting on the
city from the unique perspective of a city business. CityMag’s quarterly print cycle gives it a
natural rhythm with the seasons and each edition is edited to
provide unique insights into city life, business and culture.
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Habits
—
A N I N S I D E R ’ S G U I D E
T O T H E H U B B U B :
H A B I T S R E V E A L S
H O W T O U S E Y O U R
C I T Y I N O R D E R T O
G E T T H E M O S T O U T
O F I T .
HABITS .C
OMMERCE.C
U
LTURE.
F R E E
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Commerce
—
E V E R Y C I T Y N E E D S A T H R I V I N G A N D
D I V E R S E E C O N O M Y . W I T H T H E I M M I N E N T
C L O S U R E O F H O L D E N , C I T Y M A G I S
D E D I C A T E D T O F I N D I N G A N D P R O M O T I N G
T H E N E W B U S I N E S S M O D E L S I N O U R M I D S T
T H A T P R O V I D E F I R S T C L A S S E X A M P L E S O F
H O W T O S U C C E E D W I T H O U T L E A V I N G .
HA
BIT
S. C
OMMERCE
.CULT
URE.
F R E E
Culture
—
B Y L I V I N G A N D
W O R K I N G I N A C I T Y
Y O U C A N N O T H E L P
B U T C O N T R I B U T E
T O I T S C U L T U R E .
T H I S S E C T I O N
H O L D S A M I R R O R
U P T O T H E
C R E A T I V E A M O N G
U S A N D E X P L O R E S
T H E A R T T H A T
V I S I T S O U R C I T Y .
HABIT
S
.COMMERCE
. CU
LTURE .
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F R E E
2013 2015
WINTER
SPRING
SUMMER
CityMag is established as a FREE quarterly print publication with the aim of creating energy around city living and investment. 20,000 publications are
launched onto the streets of Adelaide.
Last year CityMag formalised its collaboration with independent news site, InDaily. In under two weeks
our combined monthly unique views reaches 410,000
In the Spring edition of CityMag we print an A2-sized art poster celebrating the history of modern
coffee in Adelaide. Countless readers shared images of their art poster, framed and hanging on their wall
at home via Instagram.
AUTUMN WINTER
SPRING
SUMMER
LAUNCH CITYMAG.COM.AU IN JUNE 2014WITH 12,000 UNIQUE VISITORS PER MONTH.
BY DECEMBER 2015 OUR MONTHLY VISITORS REACH IN EXCESS OF 40,000
Instagram surpasses 6,800 followers in 2015
K
Modern Coffee Poster with Illustrations by Adelaide Artist Kate Gagliardi.
Charting CityMag’s growth
—
41,800 SUBSCRIBERS
THE CITYMAG WEEK IS SENT OUT EVERY THURSDAY AFTERNOON TO 41,800 SUBSCRIBERS.
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CityMag readers are unequivocally ‘city people’. They are people who work or live in the city or are actively seeking
to make that their reality. CityMag readers are veracious
learners and early adoptors. They understand the nature of a constantly evolving interface,
the importance of human contact and community as well
as art and individual style.
CityMag readers are not only first time apartment-buyers but also property developers
and landlords. Our readers are entrepreneurs as well as art and festival directors – they’re social innovators and design leaders. A CityMag reader is an influential
member of their peer group and their well-informed actions
lead to significant social and economic outcomes for the state.
OurReaders
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G R O W I N G T H E
C I T Y ’ S P O P U L A T I O N .
OurDistribution
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S O M E T I M E S O N P A P E R , A L W A Y S O N L I N E
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Traditional media has not adapted well to the digital age. It’s not enough to be ‘FREE’ - we want to compete with social media as
a valuable component of modern marketing.
In 2016 we will release our JQ Mag Stand mkII (pictured). Our
magazine stands are dotted across metropolitan Adelaide and feed
readership and content data back into our distribution system.
Each stand is monitored by our distribution partners who alert us when they become empty. Some stands move as many as 1,100
copies per edition!
As we aggressively eliminate waste and increase accountability
CityMag services a portfolio of corporate subscribers, which allows
advertisers to connect with their target market.
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OurCirculation
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W H E R E T H E M A G A Z I N E S G O E A C H I S S U E .
1,000
1,000
South East
South West
RESIDENTIAL DELIVERIES
2,000
600
600
400
300
200
50
50
50
50
50
50
Mayfair Hotel
Miller Apartments
Santos
Adelaide City Council
Renewal SA
Department Planning Transport & Infrastructure
Hassell
Woods Baggot
KPMG
Minter Ellison
Price Waterhouse Coopers
CORPORATE SUBSCRIPTIONS
1,500
12,500 passingout.com.au
PASSING OUT DISTRIBUTION
12,500
2000
450
600
450
900
150
300
300
Cibo Espresso x 3 locations
Coffee Branch, Leigh Street
Please Say Please, Grenfel Street
Nano, Ebenezer Place
Bank SA (Six Branches)
State Library
Adelaide University
Flinders Uni / Blefari Cafe, Victoria Street
JQ MAG STAND LOCATIONS
4,000
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Collaborate with us
—
S P E C I A L I N S E R T S , C U S T O M I S E D A R T W O R K
T H E M E D S E R I E S , E X C L U S I V E P A R T N E R S H I P S .
CityMag takes pride in every page. As a rule we shy away from part-page advertisements as our research indicates they are considered to be
intrusive and reduce the overall experience a reader has with the content. Instead, CityMag works alongside advertisers to create original content
for companies, brands and institutions who are interested in creating a more in-depth dialogue with our influential readership. We believe
good value is at the top of every marketers wish list and our commercial collaborations, without a doubt, represent the best bang for buck.
Produced entirely in-house a CityMag collaboration goes beyond an ordinary advertorial in that we give our clients full exposure to our brand and its positive association. Featuring the same illustrators,
photographers and writers as the pages of our magazine a commercial collaboration flows inside the mag and exposes readers to valuable and
important messages from your company that cannot be communicated in a tagline.
Working with us could be as brief as a single page in CityMag or as in-depth as a separate booklet or film that gets distributed with our title.
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Our Advertisers
—
T H E B R A N D S W E ’ V E W O R K E D W I T H
CityMag works closely with its foundation partners :
Adelaide Festival of Arts
Adelaide Festival Centre
Adelaide Film Festival
Adelaide Vintage Watch Restorations
Australian Fashion Labels
Barossa Tourism
Bowden Village
Cameo The Label
Coopers Brewery
Ergo Apartments
Finders Keepers The Label
Gilles Street Market
Ginos Group
Haigh’s Chocolates
OTHER CLIENTS
Kartell
Keepsake The Label
Leedwell Property
Maras Group
Media Resource Centre
Mercury Cinema
Schiavello Constructions
Schiavello Systems
Solitaire Automotive
South Australian Tourism Commission
Supa Sundays Sunglasses
Tasting Australia
University of Adelaide
Volkswagen
Adelaide City Council
Forme Projex
Rundle Mall Management Authority
Lightbulb Digital
DELIVERY PARTNERS
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CityMag was built on a hunch, a hunch that Adelaide needed
a proper paper with quality information and powerful
insights into global economic and cultural trends. With
positive feedback from readers flooding in, advertisers too have quickly responded to the unique marketing opportunity CityMag
presents to connect with an influential audience.
Work with us
—
G E T I N T O U C H
T O S E C U R E Y O U R
P O S I T I O N I N T H E
N E X T E D I T I O N .
Joshua Fanning, Publisher
publisher@citymag.com.au
Julian Cebo, Business Development
jc@citymag.com.au
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