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7/27/2019 Measles Initiative
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GROUP
Aasim KhanAchint KumarGirish MathurJaidev KhatriParika Pahwa
Wasim
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Before the discovery of vaccine in 1963, measles
claimed the lives of 8 million children every year.
In 1990 after the introduction of vaccine- diseaseaccounts for more than half of all vaccine preventabledeaths.
In 1999 measles caused 873000 deaths compared topolios 719.
In 1996, seven countries in Southern Africa began ameasles elimination programme.
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Measles Initiative started in 2001
In response to Global Polio Eradication success.
As a partnership between WHO, UNICEF,CENTER FORDISEASE CONTROL AND PREVENTION(CDC),American Red Cross(arc),(UNF) UNITED NATIONFOUNDATION.
Works globally with govt. and international agenciesto carry out measles vaccination campaign
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Our vision is to bring lives to the children
by providing full benefits of immunizationto all regardless of where they are born,who they are, or where they live.
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Our mission is to have
strong partnerships,resources ,political willand must work togetherto make a positivedifference in the lives ofchildren, their families
and communities as wellas to achieve andmaintain the eliminationof measles throughparticipatorycommunication strategiesultimately increasing theimpact of developmentprogrammes.
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To reduce the measles mortality in highlyburden countries by providing nation widevaccine campaign.
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To decrease the child mortality due to measles up to 95
percent by 2015
To reduce annual measles incidence to less than five casesper million and maintain that level by the end of 2015.
To achieve at least 90% coverage nationally and 80 %coverage in every district with the first routine dose ofmeasles vaccine by 2015.
To achieve at least 95% coverage with measles duringsupplementary immunization activities in every district.
To focus on countries with challenging logistic incomplete
funding and where there still exists a large population of unimmunized children.
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STRENGTHSCollaboration of technical experts.Proper division of work betweendifferent partners. Strategy already proven by thepolio eradication initiative -evidence based.Decision making collective andwith consensus. Development of plans andimplementation by govt. and localleaders well versed with a givenregion.Supplementary Immunizationactivities Provide both preventive andcurative services.Proper monitoring & Evaluation.Proper sharing of information
without having geographicalconstraints.
WEAKNESSESNeed of a strong political support.Work initiated only on the requestof the government of the recipientcountry.Delays in conducting SIAs led tooutbreaks of the disease.Some communities still resistantto participate and also difficult togain access into violence riddenareas.Vertical Intervention.
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SWOT
OPPORTUNITIES
High disease burden areas.Regions where outbreaks haveoccurred.In countries like India where stillmuch focus is not given tomeasles.
THREATS
Gaps in routine immunizationleading to outbreaksWithdrawal of political supportfrom the governments.Reduction in fundsCapacity building will enhance
routine immunization and need forcampaigns will be further reduced.Measles is becoming rare day byday and perceived susceptibilityis decreasing.Parents sense of urgency.
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FUTURE QUADRANT INTERNAL FIX ITQUADRANT
EXTERNAL FIX ITQUADRANT SURVIVAL QUADRANT
Internal strengths-9Internal
Weaknesses- 5
Externalopportunities-3
ExternalThreats-6
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-3
-2
-1
0
1
2
3
4
5
-2 -1 0 1 2 3 4
EnvironmentalStability
Industry
Strength
CompetitiveAdvantage
Financial Strength
Aggressive
Space Graph
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We have to maximize the internal strengths andminimize external Threats.
Product development- By providing Tetanus
Toxoid vaccination, deworming medication, Vitamin Adoses and insecticide treated bednets Market development- Vaccination campaign will be
conducted in other countries apart from Sub SaharanAfrican region.
Related Diversification - Providing Antenatal care
services to mother
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SUPLEMENTARY IMMUNIZATION ACTIVITIES- Catch-up campaigning. FOLLOW-UPcampaigning - Monitor disease using effective
surveillance and evaluate programmatic efforts to ensureprogress
MOP
UPcampaigning - Develop and maintain outbreakpreparedness, respond rapidly to outbreaks and managecases.
Case Based Surveillance System To provide treatment support for suspected cases Communicate and engage to build public confidence and
demand for immunization. Perform the research and development needed to support
cost-effective operations and improve vaccination anddiagnostic tools.
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ARC Responsible for promoting public awareness,provide significant resources and volunteers for thecampaigns.
UNF Manage the funds for Measles Initiative
CDC- Provide funds, lent scientific experts to WHO,UNICEF & govt.
WHO Strategy development and Provide TechnicalLeadership.
UNICEF Logistical and procurement capacity to
support purchase & delivery of vaccines.
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GOALS To provide an organizational framework to recruit, select, classify,
compensate, and develop diverse workforce, while ensuring anenvironment that optimizes productivity, efficiency andeffectiveness during immunization program.
OBJECTIVES To develop proper training schedule and retention strategies for
overall well being of the project
To have periodic inspection and feedback from employees (everymonth) on quality of supervision and motivation through randomfeedback forms and personal interviews
To establish proper communication network to motivate and
reinforce the staff even working at most distant and remote areasto get maximum efficiency and quality work along with thebuilding of strong working culture
STRATEGY Quality Enhancement( Continuous monitoring and training) Development(Adding similar programs like Vitamin A , TT
injection, awareness campaigns)
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GOAL To allocate the financial resources more appropriately and to attract more
sponsors and funding agencies in order gain financial sustainability.
OBJECTIVES
To provide timely and accurate financial information, while ensuring thedepartment is operating in the most efficient manner.
To maintain the proper flow of transfer of funds from one organization toother.
To gain more funding from international agencies from 47 million USD to75 million USD by 2015.
To develop procedures for cash handling, budgeting, accounts payable,grants, fixed assets and payroll.
To become a catalyst with a plan for govt and take on an increasinglylarge role in funding future campaign.
STRATEGY
Capital Acquisition through : Fund Raising Philanthropy
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GOAL To increase the awareness and judicious use of measles
vaccination among the children especially where incidence andprevalence is high.
OBJECTIVES To make them aware through radio, television print
advertisements, Nukkad Natak & Mahila Mandal groups.
To frame messages in regional and standard languages printedmessages on packets of baby products which should be simpleand consistent.
Managing and ensuring quality product with maximum community
participation.
STRATEGYASSERTIVE MARKETING - emphasizing sensitivity to the needs of
children.
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GOAL
To develop economical and feasible standards in order to havequalitative data collection and its analysis.
To increase staff, supplies, support measure and appropriatesupervision at all level and to develop a very efficient andeffective supply chain in order to deliver qualitative and timelyproduct delivery services.
To achieve inventory control to balance supply and demand toensure optimum supply of measles vaccination at healthcare
institutions.
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OBJECTIVES To provide proper guide line outline distinct need such as:
Waste disposal Transport logistic Mapping of target population Exact site of immunization postNumber of staff required Cold chain maintenance Training Social Mobilization
Integration of micro level plan with district level plan for proper
allocation of resources and execution during the campaign. To incorporate quality control techniques to ensure proper quantity
and quality and its distribution to save time and wages of localpeople
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CONTROL PROCESS
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Quantitative:
95 % worldwide reduction in measles deaths by 2015
Immunizing all the children between nine month to fourteen years
Establishing 1200 new laboratories by 2015
Qualitative:
To focus on countries with challenging logistic incomplete fundingand where there still exists a large population of unimmunizedchildren
Dedication and technical expertise
Collaborative efforts
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Performance was measured in 2008 in terms ofestimating the number of children immunized,reduction in the mortality.
Logistics management, Financial management,requirement of HR was also monitored
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74% reduction in the Mortality due to Measles inAfrican Countries
72% to 82% Reduction in the Mortality due toMeasles in World Wide
600 million children immunized by 2007
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Measles still caused 197000 deaths by 2008
74% of deaths taking place in south Asia
23 million one year children still not received firstdose of the vaccine (15 million in just 8 countries)
India accounted for two-thirds of worldwide measlesdeaths in 2007
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Chances of occurring
Interorganizational conflict
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Scarce Resources
Overlapping Authority
Task Interdependencies
Status Inconsistencies
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Issue importance - The extent to which importantpriorities, principles or values are involved in the conflict.
Relationship importance - How important it is that you
maintain a close, mutually supportive relationship with theother party.
Relative power - How much power you have compared tohow much power other party has.
Time pressure -If there were never any time pressures,collaboration might always be the best approach to use.
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