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This presentation was delivered at the Learning 3.0 Conference in Chicago on October 15, 2012 at McCormick Place. Scott McCormick is a founder of Float Mobile Learning.
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Copyright 2012 Float Mobile Learning
Mobile Learning Crash Course:
How to Successfully Launch mLearning
Right Now
Scott McCormickFounder, Float Mobile Learning
Copyright 2012 Float Mobile Learning
Float guides industry-leading companies to understand and leverage the power of mobile learning. We help companies meet their business strategies by making useful information accessible, anytime, anywhere.
Scott McCormickscottm@floatlearning.comcell: 309.838.2168
twitter: scottfloat
Copyright 2012 Float Mobile Learning
The “holdout”
Copyright 2012 Float Mobile Learning
Mobile Learning Right Now
E Essential
TTip
Copyright 2012 Float Mobile Learning
T
• Blogs
• Books
• Apps
• Conferences
• Social Media
Get “Mobile Smart”
E
Don’t just learn it, do it!
Copyright 2012 Float Mobile Learning
Get “Mobile Smart”
E
Experience API
tincanapi.com
Copyright 2012 Float Mobile Learning
Get “Mobile Smart”
Copyright 2012 Float Mobile Learning
Mobile Learning Right Now
E Build a Business Case
Copyright 2012 Float Mobile Learning
• Identify learning gaps
• Poll target audience
• Build a content strategy
• Create metrics
• Forecast ROI projections
Building a Business Case
Copyright 2012 Float Mobile Learning
Safety Checklist
Building a Business Case - Sample
HTTP://SAFETY.CAT.COM/CHECKLISTS
CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. © 2011 Caterpillar All Rights Reserved
V0611.2
Operator/Inspector__________________ Date______________ Time___________ Serial Number____________________ Machine Hours________________________
What are you inspecting? 9 What are you looking for? 9 Evaluator Comments
For more information, please refer to the Operation and Maintenance Manual or any other applicable manuals and instructions for this product. If you have questions, please contact your local Caterpillar dealer.
From the Ground Blade Cutting Edge, Moldboard Excessive Wear Or Damage Blade Tilt Cylinders Excessive Wear, Damage, Leaks Pusharm, Trunnion Damage, Loose Bolts, Clearance Underneath Of Machine Final Drive Leaks, Damage Overall Undercarriage Packing/Debris Buildup Idlers & Rollers Leaks, Damage, Wear Drive Sprockets Wear, Damage, Loose Bolts Track Assembly Tightness Ripper Cylinder Damage, Wear, Leaks Ripper Shank, GET Wear Or Damage Steps And Handholds Condition And Cleanliness
Overall Machine Loose Or Missing Nuts & Bolts, Loose Guards, Cleanliness
Engine Compartment Engine Oil Fluid Level Transmission Oil Fluid Level Engine Coolant Fluid Level Air Filter Restriction Indicator Radiator Debris, Damage, Leaks All Hoses Cracks, Wear Spots, Leaks All Belts Tightness, Wear, Cracks Overall Engine Compartment Trash Or Dirt Buildup, Leaks
On the Machine, Outside the Cab Fuel Tank Fuel Level, Damage, Leaks Hydraulic Oil Tank Fluid Level, Damage, Leaks Fire Extinguisher Charge, Damage Windshield Wipers & Washers Wear, Damage, Fluid Level Pivot Shaft Oil Level Batteries & Hold Downs Cleanliness, Loose Bolts & Nuts
Inside the Cab ROPS Damage Seat Adjustment, Brake Travel Seat Belt & Mounting Damage, Wear, Adjustment Horn, backup alarm, lights Proper Function Overall Cab Interior Cleanliness
Safety & Maintenance Checklist: Track Type Tractor
Copyright 2012 Float Mobile Learning
Safety Checklist
Building a Business Case - Sample
Copyright 2012 Float Mobile Learning
Benefits of Mobile Learning
• Increased speed of training
• Improved product time-to-market
• Decreased training costs
• Increased safety practices
• Better ability to trainhard-to-reach employees
Copyright 2012 Float Mobile Learning
Change Management
• What logo is this?
Copyright 2012 Float Mobile Learning
Change Management
• Planning and integrating change aligned with business strategy & goals
• Transactional change (quick, short-term)
• Transformational change (long-term, fundamental)
Copyright 2012 Float Mobile Learning
Mobile Learning Right Now
E Employ a Process
Copyright 2012 Float Mobile Learning
Process
• Strategy - Establish objectives, understand your learner, create
requirements, plan the effort
• Design - Functional, technical, GUI design, script/storyboard
• Develop - Creation, programming, prepare assets, testing
• Deliver - Implement solution, gather feedback, measure result
Copyright 2012 Float Mobile Learning
Steps for Successful Mobile Learning
E Build an Effective & Complete Team
Copyright 2012 Float Mobile Learning
Build an Effective and Complete Team
• Instructional and interface design / UI/UX
• Development skill sets and tools
• Project Management
• Testing
• Technical / Information Architect
• Curator
• Champion
Copyright 2012 Float Mobile Learning
Mobile Learning Right Now
T
Build a Prototype
• Full app dev can get pricey
• Full app dev can take time and can get bogged down
• Prototyping helps manage cost and risk
• Prototyping helps get buy-in and user acceptance/usability achieved earlier in the process
Why Prototype?
Copyright 2012 Float Mobile Learning
• Targeted and limited tool
• Simulates user experience
• Not fully functioning
• Developed for a
curated experience
What is a prototype?
Copyright 2012 Float Mobile Learning
• Content resonates withthe target audience
• “Low hanging fruit”
• Not proprietary
• Good place to makemistakes
What’s in a Prototype?
Copyright 2012 Float Mobile Learning
What are some kinds of prototypes?
Paper PrototypeCopyright 2012 Float Mobile Learning
Paper Prototype
uistencils.comCopyright 2012 Float Mobile Learning
fieldtestapp.com
invisionapp.com
Cloud Mockup
Copyright 2012 Float Mobile Learning
• PowerPoint/Keynote
• OmniGraffle (Mac only) or Visio (PC)
• HTML5/CSS
• iOS Storyboard (included with Xcode)
Other Prototype Options
Copyright 2012 Float Mobile Learning
Copyright 2012 Float Mobile Learning
Mobile Learning Right Now
DevelopmentE
Copyright 2012 Float Mobile Learning
Building an App
• eLearning tools
- Articulate, Captivate, Lectora
• Custom apps
- iOS: Objective C, Javascript
- Android: Java
• Browser-based apps
- html5/CSS
Copyright 2012 Float Mobile Learning
Delivering an App
• Apple iOS
- Ad hoc
- Enterprise options
- App Store
• Android
- Google Play, Amazon
• Browser-based apps
- notification
Copyright 2012 Float Mobile Learning
Delivering an App
• Mobile Application Management (MAM)
- distribute, update, manage andprovision apps (apperian.com)
• Mobile Device Management (MDM)
- setup, allocation,monitoring and support(good.com)
T
Copyright 2012 Float Mobile Learning
Securing an App
• User and device authentication
• Secure log-in
• Configuration profile
• Remote wipe
• Encryption
• Redundant securitymeasures
E
Copyright 2012 Float Mobile Learning
Testing & Analytics
• Document Test Scenarios
• Set up detailed analytics(Google Analytics, Omniture, Flurry)
E
Initial Mobile Application - Sample
• Project Manager - move it through the workplan, stakeholder approvals
• Instructional Designer - content, gameplay
• UI / UX Designer - ease of use, branding
• Developer - html5, CSS 3,compiled in PhoneGap
• IT - CMS, security, hosting
• Testing - use cases, functionality
Copyright 2012 Float Mobile Learning
Analytics
• 20-25% of visits last between 10 - 30 minutes
• Users returned to the app in less than a day 76% of the time
• When asked 67% of theusers posted their scoreto the leaderboard
• Games rules comprised<1% of the consumedcontent in game
Copyright 2012 Float Mobile Learning
Copyright 2012 Float Mobile Learning
Closing Thoughts
It’s
just - in time
- for me
- enough
Copyright 2012 Float Mobile Learning
Give your audience something useful
Closing Thoughts
E
Copyright 2012 Float Mobile Learning
Repeat the Process!
Free Stuff!!
Float Mobile Learning Primer
Copyright 2012 Float Mobile Learning
T
Free Stuff!!
Copyright 2012 Float Mobile Learning
T
Copyright 2012 Float Mobile Learning
Q&AQuestions?
Copyright 2012 Float Mobile Learning
Scott McCormickscottm@floatlearning.com
cell: 309.838.2168
twitter: scottfloat
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