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From the initial idea to the finished product: we put in our passion, knowledge and experience from beginning to end. We create brands that are tailored to individual target groups and market segments. And we’re successful with it. Our history is full of brands that have become household names in trade and on-trade circles and we do everything to make sure it stays that way. With ideas that give our brands a new lease of life again and again. With brand know-how that is effective in the market. And with a passion for unique products that can’t fail to win a place in our consumers’ hearts.
Citation preview
INTERNATIONAL PREMIUM BRANDS
ANDREAS W. HERBMANAGING DIRECTOR
While a lot of companies are still looking for the
ideal recipe for successful brands, we’ve already
found it: a blend of passion, conviction and brand
competence. When the blend is just right, names
and products combine to create new worlds that
spark consumers’ enthusiasm and become a per-
manent part of their lives.
Success isn’t always predictable, so the main re-
quirement of a brand is courage. Things have to
click at just the right time, and you must never
give anything less than 100 per cent effort. Cre-
ating brands is like creating hit songs: some are
only three-day wonders, others go on to become
legendary.
The MBG Group has it all: we try things out, we re-
flect and we consider, but when all’s said and done,
we always let our feelings and our instinct for new
revenue streams decide. To put it simply: we make
it happen.
Read this brochure and discover how we make
successful brands. Find out more about the pas-
sion and conviction that make us a growing force
in international markets.
BRANDS AREOUR BUSINESS
2
Headquarters of MBG Group in Paderborn, Germany
6
WE MAKE IT HAPPEN
MISSION
08IF IT’S LIQUID, WE LOVE IT
HISTORY
10
MBG PORTFOLIO
LOW PROOFS
36MBG PORTFOLIO
WINE & SPIRITS
37
WELCOME TO OUR WORLD
MBG INTERNATIONAL
18SUPERCHARGED SUCCESS
ON-TRADE AND TRADE
22
7
WE GET THE MARKET MOVING
MBG GERMANY
16WE KNOW HOW IT’S DONE
MBG GROUP
14
MBG PORTFOLIO
BRAND SUPPORT
MBG PORTFOLIO
AT A GLANCE
44 50
MBG PORTFOLIO
NON-ALCOHOLIC DRINKS
26YOU NAME IT, WE’VE GOT IT
MBG PORTFOLIO
24
Morelli | 250ml | 15.10.10 | Layout 26
DELL’ ACQUA & Co
0,25l
MORELLIA C Q U A M I N E R A L E N A T U R A L E
I M B O T T I G L I A T O I N I T A L I A
BEST BEFORE: SEE DATE ON LABEL OR CAP • A CONSOMMEE DEPRÉFÉRENCE AVANT LE: VOIR DATE EN ETIQUETTE OU CAPSULE
BOTTLED BY • MISEEN BOUTEILLE PAR:NORDA S.P.A.VIA BARTOLINI, 920155 MILAN (ITALY)SOURCE: TARSOGNO (PARMA)
DO NOT EXPOSE TO DIRECT LIGHT OR TO
HEAT SOURCE • NE PAS EXPOSER À LA LUMIÈRE
DIRECTE OU À UNE SOURCE DE CHALEUR
WWW.DELL-ACQUA.ITA
.R.P
.A.
- P
IAC
EN
ZA
, 22
/7/
2003
Ca 2+ 13,4 mg/lMg2+ 1,4 mg/lNa+ 3,0 mg/lK+ 40 mg/lHCO 6,8 mg/lSO4 6,8 mg/lCl 3,7 mg/lNO 3 2,3 mg/lF 0,023 mg/lSiO2 5,9 mg/l
CHEMICAL ANALYSISANALYSE CHIMIQUE
IT MAY HAVE DURETIC EFFECTS AND MAY BE USED IN LOW SODIUM DIETS • PEUT AVOIR DES EFFETS DIURÉTIQUES ET EST INDIQUÉE POUR LES RÉGIMESP A U V R E S D E S O D I U M .
DIRECTLY FROM THE SPRING, LOCATED ON THE ITALIAN APPENNINES,AT AN ALTITUDE OF 950 METERS (3,000 FEET) A.S.L
TOTAL DISSOLVED SOLIDS AT 180 DEGREES C = 58 MG/L
8
From the initial idea to the finished product: we put
in our passion, knowledge and experience from be-
ginning to end. We create brands that are tailored
to individual target groups and market segments.
And we’re successful with it. Our history is full
of brands that have become household names in
trade and on-trade circles and we do everything
to make sure it stays that way. With ideas that
give our brands a new lease of life again and again.
With brand know-how that is effective in the mar-
ket. And with a passion for unique products that
can’t fail to win a place in our consumers’ hearts.
WE MAKE ITHAPPEN
WWW.MBGGLOBAL.NET
Morelli | 250ml | 15.10.10 | Layout 26
DELL’ ACQUA & Co
0,25l
MORELLIA C Q U A M I N E R A L E N A T U R A L E
I M B O T T I G L I A T O I N I T A L I A
BEST BEFORE: SEE DATE ON LABEL OR CAP • A CONSOMMEE DEPRÉFÉRENCE AVANT LE: VOIR DATE EN ETIQUETTE OU CAPSULE
BOTTLED BY • MISEEN BOUTEILLE PAR:NORDA S.P.A.VIA BARTOLINI, 920155 MILAN (ITALY)SOURCE: TARSOGNO (PARMA)
DO NOT EXPOSE TO DIRECT LIGHT OR TO
HEAT SOURCE • NE PAS EXPOSER À LA LUMIÈRE
DIRECTE OU À UNE SOURCE DE CHALEUR
WWW.DELL-ACQUA.IT
A.R
.P.A
. -
PIA
CE
NZ
A,
22/
7/20
03
Ca 2+ 13,4 mg/lMg2+ 1,4 mg/lNa+ 3,0 mg/lK+ 40 mg/lHCO 6,8 mg/lSO4 6,8 mg/lCl 3,7 mg/lNO 3 2,3 mg/lF 0,023 mg/lSiO2 5,9 mg/l
CHEMICAL ANALYSISANALYSE CHIMIQUE
IT MAY HAVE DURETIC EFFECTS AND MAY BE USED IN LOW SODIUM DIETS • PEUT AVOIR DES EFFETS DIURÉTIQUES ET EST INDIQUÉE POUR LES RÉGIMESP A U V R E S D E S O D I U M .
DIRECTLY FROM THE SPRING, LOCATED ON THE ITALIAN APPENNINES,AT AN ALTITUDE OF 950 METERS (3,000 FEET) A.S.L
TOTAL DISSOLVED SOLIDS AT 180 DEGREES C = 58 MG/L
WWW.FACEBOOK.COM/MBGGMBH
The foundation of P.O.S. Marketing + Vertrieb GmbH
in 1993 marked the beginning of a global success
story. The MBG Group has always had a special
place in the beverage market because of its clear
growth course. Our innovative own-name brands,
reputable sales brands, convincing conceptual
work and incredible dynamism allow us to create
strong on-trade and trade brands across the globe.
The MBG Group, which employs 250 people, has
an annual revenue of more than 200 million euros
and an output of over a million hectolitres.
IF IT’S LIQUID, WE LOVE ITESTD. 1993
10
1993Foundation of P.O.S. Marketing + Vertrieb GmbH
2000Launch of SALITOS TE-QUILA FLAVOURED Beer
Long-term distribution and marketing co-op- eration agreement with the SALITOS Brewing Company
1994Marketing of SolMexican Beer begins
1998Company renamed as Miller Brands Germany GmbH (MBG)
1995Long-term distribu-tion and marketing co-operation agree-ment with the Miller Brewing Company
2003Acquisition of ex-clusive distribution rights for the brand WATER JOE®
2004Launch of the THREE SIXTY VODKA brand
2002Launch of the effect®, SALITOS ICE and SALITOS GINGER ALE brands
2005Acquisition of worldwide distribution rights for the brand SCAVI & RAY Prosecco
Company name changed to MBG INTERNATIONAL PREMIUM BRANDS GmbH
2009Launch of the brand MASAI - MarulaFlavoured Cider
Expansion of theSCAVI & RAY portfolio: Premium Grappas
Acquisition of thedistribution rights forthe premium waterPERRIER in Germany
Acquisition of the distri-bution rights for the herb lemonade Almdudler in Germany
2013Launch of theGOLDBERG, SEARSand ACQUA MORELLI brands
Winner of the red dot design award 2013 for the outstanding design of the GOLDBERG brand
2006Exclusive distribution of the brand Snapple in Germany
Exclusive distribution of the brand Rose’s in Germany
Acquisition of distri-bution rights for the Orangina brand
2008Product launch ofeffect® zero
Rose’s range ex-tended to includeRose’s Mojito
Relocation to thenew Head Office in Paderborn
SALITOS CUBA LIBRE is added to theSALITOS family
Acquisition of distribu-tion rights for the herb spirit MEYER’S BITTER from E. Eduard Meyer GmbH, Stadthagen
2007Introduction of the um-brella brand SCAVI & RAY Winery
Production of the inter-national effect® TV ad and launch of the worldwide communication cam-paign “no effect without effect®“
Expansion of the SALITOS range: SALITOS CERVEZA and SALITOS MOJITO
2010Launch of THREE SIXTY Energy & Vodka, THREE SIXTY Bitter Lemon & Vodka and THREE SIXTY Cran-berry & Vodka in cans.
Launch of SCAVI & RAY Winery: Il Bianco and Il Rosso, Grappa Oro 1.75 l bottle
Product launch of SCAVI & RAY Ice Prestige and Fashion Edition
2011Product launchSCAVI & RAY SPRIZZIONE Launch of the DOS MAS brand (cinnamon liqueur refined with tequila)
JOHN‘S Cordial Mixer brand purchased – brand and products relaunched Acquisition of distribution rights for ganic® vitamin- water
Product launcheffect® Energy Sticks
2012Introduction of the new line extender SCAVI & RAY HUGO
Foundation of MBG Foodservice GmbH: new sales partnerof zengo® (Germany and Austria)
Launch of FRUTINIO “Orange” and “Lemon” in conjunction with Italian spring water producer ACQUA MORELLI
11
Entrance to the effect© World
SCAVI & RAY Lounge
MBG Entrance Area
The MBG Group consists of companies that al-
ways keep a close eye on their markets. They
sound out individual segments, identify trends and
create tomorrow’s successful brands.
Our specialists not only know the right way to go
to reach the consumer, they know the fastest
way, too. We are opening up new business areas
and extending our brand portfolio worldwide.
WE KNOW HOWIT’S DONE
14
MBG España has been taking care of sales on the Spanish islands and main-land Spain since 2010
Germany’s biggest on-trade journal, 3 issues per year, published in German and English versions
Designs and produces innovative advertising and promotional material for all MBG foreign subsidiaries
All UK brands aremanaged centrallyfrom London
15
• We are international• We are fast• We are committed to High Quality Standards• We have a strong brand portfolio
MBG MIDDLE EAST in Dubai has been controlling sales and exports to Asia and North Africa since 2008
MBG FOODSERVICE sells food and beverage systems for the hotel, event, trade and com-munal on-trade industries
The Rotterdam-based distribu-tion company has been looking after MBG brands on the Dutch market since 2008
The Paderborn Head Officeorganises and controls allMBG INTERNATIONALPREMIUM BRANDS activities
16
Our international success began in Germany, and
we have retained our particularly strong posi-
tion in this market ever since. Besides having an
exceptionally large sales force for the trade and
on-trade industries, we are a full-range supplier
with a strong brand portfolio that impresses our
major trading partners.
We have significantly expanded our logistics
capacity by adding a second main warehouse in
Munich to keep pace with increasing demand.
WE GET THEMARKET MOVING
66 per centof top on-trade customers in Germany
have confidence in MBG
MBG portfolio in Germany: 12 own brands, 4 sales brands
17
90,000customers
50,000food retailers
12,000petrol stations
50central key
accountcustomers
30,000on-trade
customers
3,000wholesale off-licencecustomers
115 sales team employees in Germany
Logistics hubs
PADERBORN
MUNICH
18
The MBG Group is opening up new markets all over
the world at breathtaking speed. Our brands are
now on sale in more than 56 countries. Top loca-
tions and leading trade partners put their trust in
our brand portfolio and MBG’s international sales
know-how.
We are on course for success in all regions. Our
brands perform impressively on local markets
thanks to their dynamic growth, global power and
unrivalled strength. What’s more, they are exciting
a wider and wider clientele on all continents.
WELCOME TOOUR WORLD
200 MILLIONREVENUE €
19
Represented with all MBG’s own brands in 56 countries
250 employees worldwide
GOLDBERG & Sons Office
MBG: SUPER-CHARGED SUCCESS
22
From the on-trade industry
We are a specialist supplier of creative marketing
solutions and successful brand management. Our
in-depth knowledge of the on-trade business helps
us to ensure that our brand presence on the scene
is always an emotional experience. This is the true
home of the MBG Group brands. This is where their
journey begins. This is where success starts. Our
brands can be found on the menu at 66 per cent of
top German trend on-trade locations, where their
great taste ensures a high turnover.
To the trade market
Perfectly staged presence on the nightlife scene
creates unique brand experiences that cross
over to the retail market. MBG Group brands are
on sale at over 50,000 food retail outlets. More
than 3,000 specialist off-licences and over 12,000
petrol stations stock our successful brands. Our
specialists provide all-round brand support to en-
sure outstanding results for the retail trade.
Always for the consumer
Consumers are assured continuous product avail-
ability on all distribution channels. The MBG pre-
mium brands can be enjoyed at any time: at a bar,
a club or a restaurant, or in the comfort of the
consumer’s own home. Our brands are becoming
a firm fixture in the lives of a constantly growing
number of consumers – who are also our fans.
24
Our brand portfolio has everything you’d expect
from a full range: fascinating brands, uncompro-
mising quality and sophisticated product worlds.
Whether it’s non-alcoholic beverages, low proofs
or wine & spirits – our success speaks for itself.
Our blend of full-range versatility and first-class
brand support is a combination that has put our
legendary competence in the beverage business
beyond doubt. We provide the best.
YOU NAME IT,WE’VE GOT IT
25
26
WWW.EFFECT-ENERGY.COM FACEBOOK.COM/EFFECTENERGY
effect® is THE growth driver in the energy drink
sector. Clear, no-nonsense design, a unique and
wide range of pack sizes, the unwavering pur-
suit of strategic objectives and innovative, trendy
products all contribute to the success of the
effect® brand. Nobody can ignore the energizer
with the distinctive red dots, because the motto is:
no effect without effect®.
• Number two on the German energy drink market
• Annual sales volume growth exceeds 30 per cent
• Exported to more than 56 countries worldwide
• High level of customer loyalty e.g. with
innovative app
• Sugar-free version also available
THE MENTALENERGIZER
27
WWW.GOLDBERG-SONS.COM FACEBOOK.COM/GOLDBERGSODAS
More and more people in the on-trade business
are coming to appreciate the premium taste of
GOLDBERG. Top-quality ingredients and four dis-
tinctive flavours mean that GOLDBERG is not only
the preferred choice as a mixer with premium
spirits, but also a unique taste experience neat
and on the rocks.
• Red Dot Design Award 2013
• Premium mixer quality
• Four flavours for countless mixer variations
• First-class bar tools and advertising material
TASTE THEDIFFERENCE
28
WWW.ACQUA-MORELLI.COM FACEBOOK.COM/ACQUAMORELLI
The Bauda spring rises in an unspoiled beech for-
est in the Italian “Alpi Marittime” mountain re-
gion, about 1,000 metres above sea level. ACQUA
MORELLI offers purity, freshness and a low min-
eral content, making it an ideal accompaniment to
gourmet dishes.
• Strikingly mild taste
• Low mineral content (39.9mg/l) make it an
ideal accompaniment to food
• Natural, fresh neutralising effect
• Stimulates the appetite
• Available in “sparkling” and “still” versions
PURESTWATER
29
WWW.FRUTINIO.COM FACEBOOK.COM/FRUTINIO
The classic ice-cold refresher with Italian flair:
fruity, sparkling lemonade with real fruit pulp.
FRUTINIO – the best taste around! The mild taste
of sun-ripened oranges and lemons guarantee 100
per cent enjoyment. A great taste experience:
simply shake and enjoy.
• Premium lemonade with real fruit pulp
• Natural taste, not too sweet
• Ready to serve – fast and without fuss
• Stylish embossed bottle with monogram
SHAKE FORFRUTINESS
30
WWW.GANICWATER.COM FACEBOOK.COM/GANICWATER
The water with a little extra is based on fully
natural vegetable ingredients and enriched with
vitamins. The various ganic© Water flavours offer
the perfect refreshment for sport, job and leisure
time. They don’t come any smarter.
• 100 per cent natural ingredients
• High-performance vitamin mixes
• Low in calories
• A refreshing thirst quencher
• Easy to handle
THE WATER WITHA LITTLE EXTRA
31
WWW.ALMDUDLER.DE FACEBOOK.COM/ALMDUDLER
The Austrian lemonade made with natural Alpine
herbs now enjoys cult status. Almdudler, made to
a secret recipe and with a unique, refreshing taste
that has delighted consumers since 1957, is now
the market leader in the herb lemonade market.
Distinguished by the unmistakable, striking design
of its bottle and its friendly logo showing a couple
in traditional Alpine costume, Almdudler has es-
tablished itself as one of the most successful
trendy lemonade brands on the German market.
• 75 per cent brand recognition
• Market leader in the herb lemonade sector
• Germany’s most popular lemonade
• More than 50 million bottles sold every
year in Germany
HERBS TOCOMBAT THIRST
32
WWW.PERRIER.COM FACEBOOK.COM/SOCIETEPERRIERGERMANY
PERRIER is the market leader worldwide in the
sparkling water sector. The characteristic bottle
and design are internationally acknowledged as
the absolute epitome of refreshment. PERRIER’s
distinctive effervescence makes it a valued high-
light in the most exclusive bars and hot spots in
more than 150 countries. Pure style!
• More than 1 billion bottles sold every year
• Sold in more than 150 countries
• The ultimate sparkle of 7g CO2/l
• Low sodium content
• Iconic bottle design
THE ULTIMATEREFRESHMENT
33
WWW.WATER-JOE.DE
WATER JOE® is the smart solution for everyone
who wants to stay alert and mentally active. Caf-
feine-enriched WATER JOE® combats fatigue and
provides more stamina for work, study and sport.
WATER JOE® – the invigorating way to quench
thirst with every sip.
• No calories
• No colouring
• Enriched with caffeine
• “Sportscap” closure for easy handling
CAFFEINATEDWATER
34
WWW.JOHNS-JUICE.COM FACEBOOK.COM/JOHNSJUICES
The premium Natural Cordial Mixer sets new
standards in the bar scene: more taste, eye-
catching bottle design and easy handling. JOHN’S
shakes up the cocktail world with a range full of
surprises and completely new taste experiences.
• Natural ingredients
• Unique bottle design
• Easy handling
• Ideal solubility
• Perfect pouring characteristics
NATURALCORDIAL MIXER
35
WWW.FEELGOODDRINKS.CO.UK FACEBOOK.COM/FEELGOODDRINKS
The star from Great Britain is now making its
German debut: Feel Good Drinks proves just how
natural and good fruit juice drinks can be. Many
well-known companies, exclusive hotels and top
gourmet restaurants are experiencing the versa-
tility that Feel Good offers. Feel Good – the most
obvious way to experience the feel-good factor.
• A “feel-good” drink that does you good, too
• A Feel Good drink is sold somewhere in
the world every two seconds
• Enjoyed in more than 20 countries
DRINK GOOD,FEEL GOOD
36
WWW.SALITOS.COM FACEBOOK.COM/SALITOSBEER
SALITOS isn’t just an international classic: it’s a
long-term sales success story. The premium lifes-
tyle drink is now sold in more than 56 countries
all around the globe. The laid-back SALITOS brand
feeling delights trendsetters and party animals
everywhere. ENJOY THE SALITOS REPUBLIC!
• Successful in more than 56 countries
• The beach beer at international hot-spots
• Embodies the Latin American temperament
and zest for life
TASTE THESALITOS FEELING
37
WWW.SCAVI-RAY.COM FACEBOOK.COM/SCAVIRAY
FINEST PROSECCOAND MORE
The brand SCAVI & RAY impresses with its unri-
valled freshness, Italian elegance and uncom-
promising quality. Whether sparkling Prosecco,
typically fruity wines or wonderfully balanced
Grappas: the product family stands for an Italian
way of life and for uncomplicated, unprecedented
enjoyment.
• Real Italian quality product
• Exclusive SCAVI & RAY quality management
• Available in numerous sizes
• Exclusive special editions
• Available in attractive large sizes
38
WWW.SEARS-GIN.COM FACEBOOK.COM/SEARSGIN
SEARS Cutting Edge Gin gets its unique and
full-bodied aroma thanks to the unique Cutting
Edge Process© production process. Razor-sharp
blades release the essential oils contained in the
selected ingredients creating a gin that is simply
supreme in quality and wonderfully balanced.
• Incredible taste thanks to unique
Cutting Edge Process© production
• Sophisticated and refined botanicals used
• Complete aroma with 44% vol.
• Crystal-clear bottle with silver seal
• Exclusive size with around-the-corner-label
CUTTINGEDGE PROCESS©
39
WWW.THREESIXTY-VODKA.COM FACEBOOK.COM/THREESIXTYVODKA
THREE SIXTY VODKA is especially clear thanks to
the unique four-step diamond filtration system.
The patented process contributes to the pure
and mild character of the vodka. It is a vodka of
first-class quality – which shows, thanks to the
high-quality product presentation. THREE SIXTY
VODKA turns any location into a hot top spot.
• Patented diamond filtration
• Pure and mild taste
• Brilliant glass bottle with facet finish
• National and international awards
• Premium-Mix in slim-line can
DIAMOND FILTRATEDVODKA
40
WWW.DOSMAS.MX FACEBOOK.COM/DRINKDOSMAS
DOS MAS originally comes from South America.
DOS MAS can do what others cannot. We’re not
talking about a tequila with cinnamon aroma, but
rather a cinnamon liqueur refined with only the
best tequila. The result: pure enjoyment that is not
too sweet and not too strong. With 20% vol., DOS
MAS is a light shooter that guarantees quick and
easy serving. DOS MAS – the funs shot guaran-
teed to win hearts and set trends.
• Ready to serve
• Attractive pricing
• High affinity for target group
• Quick and easy serving guaranteed
THE SUPERSHOOTING STAR
41
WWW.MEYERS-BITTER.DE FACEBOOK.COM/MEYERS-BITTER
MEYER’S BITTER has been produced for six gen-
erations. The recipe has never been changed. Over
forty carefully selected herbs and roots form the
basis for the bitter spirit from the Meyer family,
who incidentally, created this speciality in the 18th
century. MEYER’S BITTER is a multiple award win-
ner of several international spirits competitions.
• Unchanged recipe since 1747
• Diverse gold medal awards at
international spirits competitions
• German product
• Unique taste
MEYER’S: THEBETTER BITTER
MBG Conference Room 003
MBG Conference Room 001
MBG Entrance Area
Entrance to the World of Almdudler
44
Image films
TV spots
TV
BRANDS
Strong presence across
large TV networks
BANN
ER
RA
DIO
LARGE FORMAT
BILLB
OA
RD
S
Large billboards in th
e b
es
t
Optimum brandcommunication.No one can resistMBG brands.
locations across the
glo
be
BROCHURES
FO
LD
ER
SAD
VER
TS
PRIN
T
Large
cam
paig
ns
in
leadin
g m
aga
zin
es
The MBG brand worldis always present in many magazines across the globe with stories that are worth it.
PR
Pla
ce
me
nts
in international
tren
din
g m
edia outlets
MAGAZINES
Regular in-house productionsfor the industry
BANNER
SRA
DIO
Na
tio
na
l cov
erag
e w
ith
cre
ati
ve s
pots
on
air
CLASSIC ADVERTISING
In newspapers and magazines, on posters or on
the radio or TV: we use classic media channels in
a targeted way and to our advantage to better
reach our target audience. Our brand communica-
tion is quick, innovative and active across all chan-
nels. We make us of media to push campaigns that
stand out and catch the eye to put our products
on show – all of which is orchestrated from one
source.
MBG Group communication measures convince
our target audience again and again thanks to our
creative approach, appropriate strategy and opti-
mal product placement.
WE DOCLASSIC
Image films
TV spots
TV
BRANDS
Strong presence across
large TV networks
BANN
ER
RA
DIO
LARGE FORMAT
BILLB
OA
RD
S
Large billboards in th
e b
es
t
Optimum brandcommunication.No one can resistMBG brands.
locations across the
glo
be
BROCHURES
FO
LD
ER
SAD
VER
TS
PRIN
TLarg
e ca
mpa
ign
s in
leadin
g m
aga
zin
es
The MBG brand worldis always present in many magazines across the globe with stories that are worth it.
PR
Pla
ce
me
nts
in international
tren
din
g m
edia outlets
MAGAZINES
Regular in-house productionsfor the industry
BANNER
SRA
DIO
Na
tio
na
l cov
erag
e w
ith
cre
ati
ve s
pots
on
air
CLASSIC ADVERTISING
46
EVEN
TS
Events t
hat
mak
e e
xp
eri
en
cin
g
MBG bra
nds
a r
ea
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igh
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t
AD
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ISIN
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Un
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rod
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ing from
furn
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ized
bar tools
for in
do
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tdo
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FU
RN
ITU
RE
GIV
EAW
AYS
CLUB BRANDING
The unique design behind all
MGB brands has been featured
on numerous objects
PR
OM
OTIONS
Str
on
g t
eam
s and c
oncepts that
en
su
re in
crea
sed s
ales and higher
bra
nd
loya
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at POS and POC
OVER 3,000 tasting events with more than 1 million contacts
BRANDS
Customized items and innovative
solutions designed especially for
the trade and on-trade business
Branded mobile stores for cus-tomized outdoor promotions
CONSUMEREVENTS
MBG Group brands are always in flow. We en-
sure that consumers stay close to their favourite
brands through attention-grabbing events, attrac-
tive sales campaigns and large-scale promotion
events. We make our brands a personal experience
for our consumers. Everything we do is geared
towards ensuring brand loyalty and turning MBG
premium brands into real LOVE brands.
• Loyalty programmes
• Branded furniture solutions
• Events
• Promotional tours
WE GIVE ITOUR ALL
EVEN
TS
Events t
hat
mak
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xp
eri
en
cin
g
MBG bra
nds
a r
ea
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igh
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t
AD
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AT
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Un
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ing from
furn
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for in
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FU
RN
ITU
RE
GIV
EAW
AYS
CLUB BRANDING
The unique design behind all
MGB brands has been featured
on numerous objects
PR
OM
OTIONS
Str
on
g t
eam
s and c
oncepts that
en
su
re in
crea
sed s
ales and higher
bra
nd
loya
lty
at POS and POC
OVER 3,000 tasting events with more than 1 million contacts
BRANDS
Customized items and innovative
solutions designed especially for
the trade and on-trade business
Branded mobile stores for cus-tomized outdoor promotions
CONSUMEREVENTS
48
APPS
EFFECTENERGYHOUSE
MBG APP MAKER
BA
RC
ALL
Innovative brand apps and the
MBG App Maker for clubs and on-trad
e
facilities bind consumers
Over 75,000downloads
SO
CIA
L P
LATF
ORMS
VIDEOS
PH
OT
OS
#marke
Film
s, p
ho
tos
an
d br
and
storie
s are shared
ac
ros
s l
ea
din
g s
ocia
l m
edia platfo
rms
to c
ate
r to
the
gro
w
ing fa
n base
MBG entertains over 1.5 millionpeople across the globe using social network platforms
Always direct and personal
contact to the target group
and to active consumers
Interactive across the globe
in 56 countries in the national
language of choice
Over 1.5 Million Fans
Increased brand loyalty
th
anks t
o ta
rge
ted
campaigns and events a
cross
the
larg
es
t
social media network
s in t
he w
orl
d WEB
General information websites such as prosecco.de support the presence ofMBG brands
Ev
ery
MB
G brand has its own
we
bs
ite in the typical style
of th
e brand itself
DIGITAL ADVERTISING
Our brands can be found all over the world and
across all digital channels. Consumers love the
chance to interact and communicate directly with
their favourite brands, heightening their experi-
ences even more! Today, MBG Group brands have
over 1.5 million Facebook fans.
The MBG App Maker
Now, every MBG customer can create his or her
own app. Without any prior knowledge. It’s as easy
as one, two, three and designed for use with all
current smart phone devices. The MBG App Maker
comprises a Content Management System, music
and video support and provides an easy connec-
tion with all social media networks.
The best address for pure energy
You will find the best house mixes available 24/7,
365 days a year streamed under www.effec-
tenergyhouse.com. Renowned DJs from around
the world publish their exclusive playlists on the
cost-free effect© app.
WE AREEVERYWHERE
APPS
EFFECTENERGYHOUSE
MBG APP MAKER
BA
RC
ALL
Innovative brand apps and the
MBG App Maker for clubs and on-trad
e
facilities bind consumers
Over 75,000downloads
SO
CIA
L P
LATF
ORMS
VIDEOS
PH
OT
OS
#marke
Film
s, p
ho
tos
an
d br
and
storie
s are shared
ac
ros
s l
ea
din
g s
ocia
l m
edia platfo
rms
to c
ate
r to
the
gro
w
ing fa
n base
MBG entertains over 1.5 millionpeople across the globe using social network platforms
Always direct and personal
contact to the target group
and to active consumers
Interactive across the globe
in 56 countries in the national
language of choice
Over 1.5 Million Fans
Increased brand loyalty
th
anks t
o ta
rge
ted
campaigns and events a
cross
the
larg
es
t
social media network
s in t
he w
orl
d WEB
General information websites such as prosecco.de support the presence ofMBG brands
Ev
ery
MB
G brand has its own
we
bs
ite in the typical style
of th
e brand itself
DIGITAL ADVERTISING
50
51
GOLDBERG IS PURE ENJOYMENT. ITS UNIQUE TASTE SETS IT APART
FROM OTHER LEMONADES. THE EXCELLENT COMBINATION OF ONLY THE
BEST INGREDIENTS MAKES GOLDBERG AN ABSOLUTE PREMIUM CHOICE
REFRESHMENT. FOUR CHARACTERISTIC FLAVOURS OFFER UNIMAGINABLE
TASTE EXPERIENCES – WHETHER ENJOYED PURE OR AS A MIXER WITH
A PREMIUM SPIRIT. TASTE THE DIFFERENCE.
GOLDBERG TONIC WATER • GOLDBERG BITTER LEMON
GOLDBERG GINGER ALE • GOLDBERG INTENSE GINGER
24 x 0.2L GLASS RETURNABLE
12 x 1.0L PET CYCLE
effect® – THE MENTAL ENERGIZER – IS THE LEADING ENERGY DRINK IN
GERMANY. WITH ITS PURISTIC AND STYLISH DESIGN, ITS AVAILABILITY IN
SEVERAL SIZES AND WITH A STRATEGIC MARKETING PLAN AS A MENTAL
ENERGIZER, effect® CONTINUES TO ACHIEVE DOUBLE-FIGURE GROWTH RATES.
effect® CONTINUES TO CONVINCE WITH ITS TYPICAL ENERGY TASTE AS BOTH
effect® AND effect® ZERO SUGARFREE.
24 x 0.2L BOTTLE RETURNABLE
24 x 0.33L BOTTLE PET DISPOSABLE
12 x 1.0L BOTTLE PET CYCLE
6 x 1.0L BOTTLE PET DISPOSABLE
12 x 10 STICKS
20.0L POSTMIX
20.0L PREMIX
24 x 0.25L CAN DISPOSABLE
24 x 0.33L CAN DISPOSABLE
24 x 0.5L CAN DISPOSABLE
6 x 0.33L CAN DISPOSABLE
NEW
SALITOS TEQUILA IS THE EXCLUSIVE
TEQUILA-FLAVOURED BEER WITH
SOUTH AMERICAN CHARACTER. IT’S
AN INTERNATIONAL CLASSIC! SALITOS
ICE IS THE INNOVATIVE FRUIT WINE MIX
OUT OF A BOTTLE – EXPERIENCE
ABSOLUTE REFRESHMENT.
24 x 0.33L BOTTLE RETURNABLE
12 x 0.65L BOTTLE RETURNABLE
24 x 0.5L CAN DISPOSABLE
THE STAR FROM GREAT BRITAIN IS NOW MAKING
ITS GERMAN DEBUT: FEEL GOOD DRINKS PROVES
JUST HOW NATURAL AND GOOD ICED TEA CAN BE.
FEEL GOOD – THE MOST OBVIOUS WAY TO
EXPERIENCE THE FEEL-GOOD FACTOR.
FEEL GOOD PEACH BLACK TEA
FEEL GOOD BLUEBERRY WHITE TEA
FEEL GOOD LEMON BLACK TEA
FEEL GOOD POMEGRANATE GREEN TEA
4 x 0.5L DISPOSABLE
WATER JOE® IS A NATURAL PREMIUM
MINERAL WATER ENRICHED WITH
CAFFEINE MAKING IT THE IDEAL
REFRESHMENT TO COMBAT FATIGUE.
WATER JOE® IS NEUTRAL IN TASTE,
INVIGORATING, AND FREE OF CALORIES,
COLOURING AND SUGAR.
24 x 0.5L DISPOSABLE
24 x 0.5L RETURNABLE
NEW
NON-ALCOHOLIC DRINKS
NON-ALCOHOLIC DRINKS LOW PROOFS
ALMDUDLER IS THE AUSTRIAN HERB LEMONADE MADE
WITH 32 NATURAL ALPINE HERBS. IT HAS BEEN MADE TO THE
SAME RECIPE AND HAS DELIGHTED CONSUMERS FOR OVER 50 YEARS.
IT IS NOW THE MARKET LEADER IN THE HERB LEMONADE MARKET AND
IS IDEAL IN BOTH ITS TRADITIONAL AND SUGAR-FREE VARIATION AND
AS A SPRITZER. ALMDUDLER IS A UNIQUE TASTE EXPERIENCE.
24 x 0.25L GLASS RETURNABLE
12 x 0.5L PET DISPOSABLE
6 x 1.0L PET CYCLE
6 x 1.25L PET DISPOSABLE
SEARS CUTTING EDGE GIN GETS ITS UNIQUE
AND BALANCED CHARACTER THANKS TO THE
UNIQUE CUTTING EDGE PROCESS© PRODUCTION
PROCESS. SEARS CUTTTING EDGE GIN IS MADE
WITH LOVE AND RESPECT – AND THIS PAYS OFF IN
CREATING A GIN THAT IS SIMPLY SUPREME IN
QUALITY AND PURE ENJOYMENT.
6 x 0.7L DISPOSABLE
PERRIER IS THE MARKET LEADER WORLDWIDE IN THE
SPARKLING WATER SECTOR. OVER 1 BILLION BOTTLES ARE
SOLD IN OVER 140 COUNTRIES EVERY YEAR. PERRIER IS
THE ULTIMATE CHOICE REFRESHMENT IN THE ON-TRADE
BUSINESS AND IS AN IDEAL CALORIE-FREE ALTERNATIVE
TO CARBONATED SOFT DRINKS OR ALCOHOL.
6 x 1.0L PET DISPOSABLE
24 x 0.33L RETURNABLE
12 x 0.75L RETURNABLE
DOS MAS COMBINES THE TASTE
OF TEQUILA WITH CINNAMON TO
CREATE THE PERFECT SHOOTER.
LICOR DE CANELA
CON TEQUILA!
6 x 0.70L DISPOSABLE
20 x 0.02L DISPOSABLE
NEW
SPIRITS
NON-ALCOHOLIC DRINKS
SPIRITS
THE BAUDA SPRING RISES IN AN UNSPOILED BEECH FOREST IN THE
ITALIAN “ALPI MARITTIME” MOUNTAIN REGION, ABOUT 1,000 METRES
ABOVE SEA LEVEL. ACQUA MORELLI OFFERS PURITY AND FRESHNESS,
MAKING ACQUA MORELLI ESPECIALLY INVIGORATING AND PLEASANT
IN TASTE. THE “ITALIAN” HAS A LOW MINERAL CONTENT, WHICH GIVES
IT A UNIQUELY SOFT AND DISTINCTIVE PALATE. ACQUA MORELLI IS NOT
ONLY DISTINGUISHED BY ITS HIGH-QUALITY TASTE, BUT ALSO BY ITS
“ROYAL”, HIGH-QUALITY PRODUCT PACKAGING AND PRESENTATION.
24 x 0.25L RETURNABLE SPARKLING
24 x 0.25L RETURNABLE NON-SPARKLING
12 x 0.75L RETURNABLE SPARKLING
12 x 0.75L RETURNABLE NON-SPARKLING
NEW
THIS VOKDKA IS ULTIMATE PURITY AND A BRILLIANT
DIAMOND AMONG ALL VODKAS. THE PATENTED DIAMOND
FILTRATION PROCESS, FOUR-STEP DESTILLATION AND THE
BRILLIANT PURE WHITE BOTTLE WITH FACET FINISH
DISTINGUISH IT FROM ALL OTHER VODKAS. THE PREMIUM
MIX IS AVAILABLE AS A LONGDRINK IN A SLIM-LINE CAN
IN THE VARIATIONS: effect®, BITTER LEMON & CRANBERRY.
6 x 0.5L DISPOSABLE • 6 x 0.7L DISPOSABLE
6 x 1.0L DISPOSABLE • 24 x 0.04L DISPOSABLE
1 x 3.0L DISPOSABLE • 24 x 0.33L CAN DISPOSABLE (PREMIUM MIX)
FRUTINIO – THE CLASSIC ICE-COLD REFRESHER
WITH ITALIAN FLAIR. SPARKLING, FRESH LEMONADE
WITH REAL FRUIT PULP AVAILABLE IN TWO FRUITY FLAVOURS:
THE MILD TASTE OF SUN-RIPENED ORANGES AND LEMONS.
100 PER CENT CLASSIC ENJOYMENT GUARANTEED.
BEST SERVED ICE COLD AND SHAKEN.
6 x 1.0L PET DISPOSABLE
20 x 0.25L RETURNABLE
NEW
MEYER’S BITTER IS A HERB SPIRIT THAT TO THIS
DAY IS STILL MADE TO THE MEYER FAMILY ORIGINAL
RECIPE FROM THE 18TH CENTURY. IT IS A MASTERFULLY
CRAFTED AND DISTILLED SPIRIT CONTAINING ONLY THE
BEST HERBS AND ROOTS.
MEYER’S BITTER HAS RECEIVED MULTIPLE GOLD AWARDS
AT SEVERAL INTERNATIONAL SPIRITS COMPETITIONS SINCE 2008.
6 x 0.7L DISPOSABLE
24 x 0.04L DISPOSABLE
SPIRITS
NON-ALCOHOLIC DRINKS
SPIRITS
NON-ALCOHOLIC DRINKS
JOHN’S – A PREMIUM MIXER THAT IS SETTING NEW
STANDARDS IN THE BAR SCENE. SINCE ITS DEFINITIVE
RELAUNCH IN 2011, JOHN’S COMES OUT TOPS AGAIN AND
AGAIN THANKS TO ITS TASTEFUL BOTTLE DESIGN AND
BRILLIANT TASTE EXPERIENCE. A PERFECT BOTTLE SHAPE
FOR PERFECT HANDLING. THE BOTTLE, WITH ITS ELEGANT
SILHOUETTE, WAS DESIGNED IN COOPERATION WITH TOP
BARTENDERS IN THE COCKTAIL SCENE.
LIME JUICE • LEMON SQUASH • CITRUS • ELDERFLOWER
6 x 0.70L BOTTLE DISPOSABLE
FROM THE HOME OF THE ITALIAN WINE SPECIALIST, SCAVI & RAY, COME: THE WONDERFULLY FRESH PROSECCO FRIZZANTE,
THE AROMATIC, SPARKLING SPUMANTE, THE RUBY-RED ROSATO FRIZZANTE, NOT TO MENTION ITALIAN PREMIUM WINES, FINE GRAPPAS
AND EVER-POPULAR PROSECCO COCKTAIL VARIATIONS. THE EXCLUSIVE CUVÉE ICE PRESTIGE IS THE ICING ON THE CAKE OF THIS PRODUCT RANGE.
SCAVI & RAY PROSECCO FRIZZANTE/SPUMANTE • SCAVI & RAY ROSATO FRIZZANTE/SPUMANTE
SCAVI & RAY HUGO • SCAVI & RAY SPRIZZIONE • SCAVI & RAY SECCO FRIZZANTE/SPUMANTE
SCAVI & RAY IL BIANCO • SCAVI & RAY IL ROSSO • SCAVI & RAY GRAPPA BIANCA
SCAVI & RAY GRAPPA ORO • SCAVI & RAY ICE PRESTIGE
6 x 0.75L DISPOSABLE • 6 x 0.70L DISPOSABLE
24 x 0.20L PICCOLO PROSECCO/ROSATO/SECCO/SPRIZZIONE/HUGO DISPOSABLE
1 x 1.5L MAGNUM SPUMANTE/ICE PRESTIGE DISPOSABLE
6 x 1.5L MAGNUM DISPOSABLE • 1 x 3.0L JEROBOAM DISPOSABLE • 1 x 1.75L MAGNUM GRAPPA DISPOSABLE
ganic® IS THE FIRST VITAMIN WATER IN THE WORLD
BASED ON FULLY NATURAL VEGETABLE INGREDIENTS.
THE FRUITY, TASTY, “LOW-CALORIE EASY DRINK”
HAS JUST THE RIGHT LEVEL OF SWEETNESS AND
TASTES MORE EXCITING THAN MINERAL WATER
OR FRUIT SPRITZERS.
ganic® DAILY MAX
ganic® GOLDEN RUSH
ganic® LOVE JUICE
12 x 0.5L DISPOSABLE
WINE & SPIRITSSPIRITS
NON-ALCOHOLIC DRINKS NON-ALCOHOLIC DRINKS
Central warehouse (North) in Paderborn, Germany.
MBG GERMANY MBG INTERNATIONAL PREMIUM BRANDS GMBH
OBERES FELD 13 | 33106 PADERBORN | GERMANY +4952515460 | INFO@MBG-ONLINE.NET
MBG INTERNATIONAL FOR GLOBAL EXPORT | INTERNATIONAL BUSINESS
MBG GLOBAL BRANDS GMBH OBERES FELD 13 | 33106 PADERBORN | GERMANY
+4952515461600 | INFO@MBG-ONLINE.NET
FINEST FOOD & BEVERAGES MBG FOODSERVICE GMBH
OBERES FELD 13 | 33106 PADERBORN | GERMANY +4952515462830 | MAIL@MBG-FOODSERVICE.COM
MBG ESPAÑA MBG INTERNATIONAL PREMIUM BRANDS ESPAÑA S.L.U
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MBG MIDDLE EAST MBG MIDDLE EAST LLC FZC
P.O.BOX 62448 | PRISM TOWER FLOOR 14, OFFICE 1404 | BUSINESS BAY | DUBAI
+97143699330 | INFO@MBG-MIDDLEEAST.COM
MBG NETHERLANDS PLEASURE & LIQUEURS BV
OOSTENDE 13 | 2991 LG BARENDRECHT | NETHERLANDS +31180439030 | INFO@PL-ONLINE.NET
MBG UK MBG INTERNATIONAL PREMIUM BRANDS UK
5-8 HARDWICK STREET | EC1R 4RG LONDON | GREAT BRITAIN +442076877651 | TEAM@FEELGOODDRINKS.CO.UK
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