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SOCIAL MED

IA

STRATE

GYI S U S I N G G O O G L E + O R P I N T E R E S T R I G H T F O R Y O U R B U S I N E S S ?T H R E E T I P S T O M A X I M I Z E E F F E C T I V E N E S S I F T H E Y M A T C H Y O U R S T R A T E G Y

DO YOU SEE THESE?

AND FEEL LIKE THIS?

STRATEGYWhy have one? You’ve identified a need in the market, this is a a roadmap that helps you

identify where you’re going and how you’ll get there on your way to fulfilling that need. You wouldn’t drive to San Diego through Canada, would you?

The Four Ps Product – description product or service, including features & benefits Price – how will you charge for your products/service Place – where will you sell? Promotion – the methods and channels used to reach customers and let

them know about your product or service

TACTICS Map back to Strategy – no “spray and pray!”• Common marketing tactics include advertising (print, online, radio,

etc.), trade show or event attendance/participation, public relations and email marketing, etc.

• Evaluate the channel (Google+ vs. Facebook vs. Pinterest vs. Twitter),• why you should use it,• what you expect to get out of it, and • how much it’s going to cost (time & money). 

• Create a calendar/timeline for each tactic Measure Check time and $ spent (at least monthly) and determine whether you’re

getting the return you expected from each tactic.  It’s never too late to make some changes to your marketing plan.

WHAT IS IT?

Google+ Business Pages allow brands to interact with a growing audience. Google+ pages and posts can help you reach people beyond a social network (unlike facebook)! Its integration with various Google products and technologies, including Google Search and YouTube, make it a highly attractive business tool.• Introduced November 2011• Nearly 50% of companies rate Google+ as important to their business • 15% of marketers acquired a customer through Google +• Google+ has attracted 500 million registered users, growing into the second

largest socialnetwork as of January 2013(Source: HubSpot)

WHY IT MATTERS• Google+ pages and posts can help you reach people beyond a social

network because of its integration with various Google products and technologies, including Google Search and YouTube, make it a highly attractive business tool

• You can “Hangout” with people!

• You can join communities

• Calendar, YouTube, Picasa, etc. are all Google!Are/will be integrated into one service.Already see it happening with messaging and video chat.Contact groups in Gmail are now circles and sharing in all apps

happen on Google+

Search Google+ business page is a must Authorship +1 buttonHangout Individual or group video chats, interactive, can live edit documents,

share screens, etc. RecordableJoin a Community Ask questions, get ideas, promote (e.g. Realtor with large circles posts

helpful links but also listings)

Tips for Business

– WHAT IS IT?

Pinterest is a social network that allows users to visually share, curate, and discover new interests by “pinning,” images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet, Pin It button, or just a URL.

– WHY IT MATTERS

Twitter faces increasing pressure from Pinterest (15 percent of all internet users) and

Instagram (13 percent), and is still significantly behind Facebook (67 percent usage)

in overall popularity.(Source: Pew Internet.)

Any business that relies on driving a high-volume of website traffic to increase sales,

should consider joining Pinterest. In fact, early research indicates that Pinterest is

more effective at driving traffic compared to other social media sites, even Facebook.

Twitter faces increasing pressure from Pinterest (15 percent of all internet users) and Instagram (13 percent), and is still significantly behind Facebook (67 percent usage) in overall popularity.(Source: Pew Internet.)

- TIPS FOR BUSINESSFour tips from Pinterest:

• Pin from various sources rather than one specific site.

• Repin rom within the site to engage with others – repinning is one of the most social activities on Pinterest and it's how any user really builds his/her network of followers.

• Create at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic. Pace your pins so that your followers aren't overwhelmed by too many pins in their feed at once. 

• For businesses, pinning can be a great way to highlight aspects of your brand that may not come to mind at first when people consider your brand. Pinterest can also be a great tool to learn what your audience/users/customers want and like. 

In February 2012 Pinterest has been driving more referrals to HubSpot’s blog than Google+.

This insight proves that Pinterest presents a serious challenge to other social media channels and offers a competitive advantage to businesses that have started leveraging its potential.

Visits to Blog.HubSpot.com,Feb. 1-14, 2012Google+ 1400Pinterest more than 1550

HubSpot used their own marketing analytics, in order to compare the two sources and how they impact their business.