May 7, 2015 2 MAJOR EXECUTIVES APPOINTED ·...

  1 Fung Business Intelligence Centre Global Retail & Technology Flash Report  FRYE and Bonobos new leadership Copyright © 2015 The Fung Group. All rights reserved.

May 7, 2015

2 MAJOR EXECUTIVES APPOINTED The Frye Company Names Adrienne Lazarus CEO    

On  May  6,  Global  Brands  Group  Holding   Limited  named  Adrienne   Lazarus   as   CEO   of   The   Frye   Company,   one   of  the   group’s   controlled   brands.   Ms.   Lazarus   is   an  accomplished   fashion   and   retail   industry   executive  with  25   years   of   experience   and   a   strong   track   record   of  building   and   growing   teams   and   businesses   at   Intermix  and  Ann  Taylor.  

Ms.   Lazarus’   appointment   reflects   Global   Brands’  strategic   focus   on   positioning   Frye   as   a   leading   lifestyle  brand.  With  the  brand’s   rich  heritage  and  reputation   for  quality,   it   appeals   to   the   fashion-­‐conscious   due   to   its  classic,   vintage   styling,   durability,   and   quality.   Frye  currently   has   four   flagship   retail   stores   in   the   Soho  neighborhood   of   New   York   City,   Boston,   Georgetown,  and   Chicago,   in   addition   to   a   rapidly   growing   online  

presence.   The   brand   is   expected   to   benefit   from   Ms.   Lazarus’   ability   to   relate   to  consumers,  build  a  strong  brand  and  marketing  vision,  and  develop  effective  teams.  

Prior  to  joining  Frye,  Ms.  Lazarus  served  as  a  consultant  to  the  retail  industry.  Before  that,  she   was   President   at   Intermix,   a   multi-­‐brand   fashion   retailer   from   2009   until   it   was  acquired  by  Gap  Inc.  in  2013.  At  Intermix,  Ms.  Lazarus  successfully  repositioned  and  led  a  turnaround  of   the  company,   increasing   its   sales  and  appeal   to   the  contemporary   fashion  customer.  Prior  to  that,  she  held  several  positions  at  Ann  Taylor,  including  vice  president  of  the  Ann  Taylor  brand,  where  she  played  a  leading  role  in  launching  Loft  and  growing  it  to  more  than  500  stores  with  more  than  $1  billion  in  sales.  Ms.  Lazarus  started  her  career  at  May  Department  stores.  

  2 Fung Business Intelligence Centre Global Retail & Technology Flash Report  FRYE and Bonobos new leadership Copyright © 2015 The Fung Group. All rights reserved.

Names Francine Della Badia CEO      

On  May   7,   Bonobos   announced   that   founder   Andy   Dunn  was  stepping  aside  as  CEO  to  become  executive  chairman  and   that   Francine  Della   Badia  was  named  CEO.  Ms.  Della  Badia   is   an   experienced   apparel   industry   executive   with  more   than   16   years   of   experience   at   Coach   and   other  retailers.   She   will   oversee   the   Bonobos,   ANR,   and  Maide  product   lines   and   also   join   the   company’s   board   of  directors.  

Ms.   Della   Badia   will   run   day-­‐to-­‐day   operations   of   the  company,  which  has   seen   significant   growth  over   the   last  12   months,   in   which   it   doubled   the   number   of   its  Guideshops,  including  the  opening  of  a  new  flagship  store  in  the  Flatiron  district  of  New  York  City  scheduled  for  June  

2015.   The   brand   is   also   carried   in   118   Nordstrom   stores   and   at   several   Belk   stores.  Bonobos,  founded  in  2007,  sold  its  one-­‐millionth  pair  of  pants  in  April  2015  and  now  offers  nearly  every  category  of  menswear  online  and  in  physical  stores.  The  company  raised  $55  million  in  a  Series  D  round  in  July  2014.  

Most   recently,  Ms.  Della  Badia   ran  Fashion  CampNYC,  an  accelerator  based   in  New  York.  Before   that,   she   worked   at   Coach,   most   recently   as   head   of   the  North   American   retail  merchandising,  planning  and  allocations  teams.  Her  prior  experience  includes  stints  as  vice  president  of  Victoria’s  Secret  stores,  as  well  as  at  J.  Crew  and  Banana  Republic.  Ms.  Della  Badia  Fran  holds  a  B.A.  degree  in  International  Affairs  and  French  from  Lafayette  College.

  3 Fung Business Intelligence Centre Global Retail & Technology Flash Report  FRYE and Bonobos new leadership Copyright © 2015 The Fung Group. All rights reserved.

   Deborah  Weinswig,  CPA  Executive  Director—Head  of  Global  Retail  &  Technology  Fung  Business  Intelligence  Centre  New  York:  917.655.6790  Hong  Kong:  +852  6119  1779  deborahweinswig@fung1937.com    Cam  Bolden  cambolden@fung1937.com    Marie  Driscoll,  CFA  mariedriscoll@fung1937.com    John  Harmon,  CFA  johnharmon@fung1937.com    Amy  Hedrick  amyhedrick@fung1937.com    Aragorn  Ho  aragornho@fung1937.com    John  Mercer  johnmercer@fung1937.com    Charlie  Poon  charliepoon@fung1937.com    Kiril  Popov  kirilpopov@fung1937.com    Stephanie  Reilly  stephaniereilly@fung1937.com    Lan  Rosengard  lanrosengard@fung1937.com    Jing  Wang    jingwang@fung1937.com