Maximizing your brand image

Maximizing Your Brand Image

What is a brand?

A logo? A color? A design?

Yes, but more!

Every touch!

Your brand lives in every day-to-day interaction

Your brand is your promise to your customer.

Let’s talk marketing for a moment…

4 Ps from 1963Product, Price, Placement, Promotion

Change that…

4 CsContent, Connection, Communication, Conversion

We are…

Wikified!You are what your customerssay you are.

Case Study

Amy’s Baking CompanyA social media disaster!

The consumer has POWER!

Brand personality

Define your brand – think of it as a personality.

Develop brand strategy – how, what, where, when and to whom.

Case Study

TOMS

The most important part of your brand strategy…

Your employees!

Case Study

Trader Joe’s

Steps to a great brand…

Get a great logo

Steps to a great brand…

Design templates and create brand standards for your marketing materials.

Steps to a great brand…

Write down your brand messaging.

Steps to a great brand…

Integrate your brand.

Steps to a great brand…

Create a "voice" for your company that reflects your brand.

Steps to a great brand…

Develop a meaningful tagline.

One for One

Just do it.

Steps to a great brand…

Be true to your brand.

Steps to a great brand…

Be consistent. Always, in every interaction.

A word about RE-branding

A successful rebranding involves overhauling a company's goals, message, and culture—not just changing a name or a logo.

A word about RE-branding

Questions?

Thanks for coming!