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Maximizing the Potential of Station Locations in Japan
Emiko Sayama
Director, JR East NY Office
New York, NY
Today’s presentation ...
• Outline of JR East
• Strategy of Life-Style Business
• Sample Case 1: Tokyo Station City
• Sample Case 2: Residential area stations
2
Copyright© 2014 East Japan Railway Company ALL Rights Reserved. 3
*Numbers are as of FY ended March 31 , 2014
Greater Tokyo area
・Network: 4,669 miles (7,513 km)
・ No. of Trains: 13,000 /day
JR East is the largest passenger railroad
company in Japan
・Operating Revenue: $27.0 billion /year
・Net Income: $2.0 billion /year
・No. of Employees: 59,000
- No government subsidies
・No. of Passengers: 17 million /day
(the largest in the world)
*Conversion into U.S. dollars at the rate of ¥100 to U.S.$1
Fundamental data of JR East
4
High-speed
Metropolitan Regional
Integrated Railroad Network
Fukushima
Yamagata
Nagano
Akita
Shinjo
Shin-Aomori
We own and operate all categories of
railroad transport.
Niigata
Takasaki
Kanazawa
JR East railroad network
5
20%
22%
24%
26%
28%
30%
32%
34%
1994 1997 2000 2003 2006 2009 2012
Non-transportation ratio
■FY2013, 72 consolidated subsidiaries
Transportation
Station Space
Utilization
$2.5b
(9.3%)
$2.2b
(8.3%)
$2.7b
(65.5%) $0.4b
(8.8%)
$0.7b
(17.7%)
$0.3b
(8.0%)
■Profit rates are about 15%
on both rail business and non-rail
business
$4.0b
(14.8%)
$18.3b
(67.6%)
SC & Office
Others
■Outer circle : Operating revenues / Inner circle : Operating incomes
■ “b” following the dollar numbers indicates “billion”.
Business overview of JR East
6
ＨＯＭＥ
Each station : unlimited potential
ＳＴＡＴＩＯＮ ＯＦＦＩＣＥ
buy newspapers
buy coffee
Every station is a point for transportation links. But also…
can be a point to obtain daily necessities. Station
7
ＨＯＭＥ
Each station: unlimited potential
ＳＴＡＴＩＯＮ ＯＦＦＩＣＥ
・Dine with friends ・Exercise ・Exｐｌore the bookstore ・Choose the clothes ・Attend the class etc.
can be a place to add value to your lifestyle. Station
8
ＨＯＭＥ
Each station : unlimited potential
ＳＴＡＴＩＯＮ
・Drop off and pick up children ・Visit the hospital ・Visit to research work ・Go to government related office etc.
can be a place to make your lifestyle easier.
Station
ＨＯＭＥ
ＯＦＦＩＣＥ
tax office
hospital
nursery
city office branch
city employment bureau
community center
Center of a city
Housing Nature
Office
Station
building
Regional core stations
Develop unique stations
that attract customer living
the center of the city to
visit.. .
Entertainment
Hotel Medical and welfare
Station
building
Station
building
Entertain
ment
Hotel
Housing
Cultural
facilities
Mega terminal city
Multifunctional city, the
attractive destination
Medical and welfare
Office
Local line area
Regional sub-core
stations
Supporting people’s
attractive living along
the line..
Supporting city
function
Enhancing convenience
of living in the center of
a city
Station/town/railroad network
Daily passengers: 17 million
JR East
Group companies
Added Value
Strategy Space Capital (Investment)
Human
Resources
Life-Style Businesses
9
Hotel
Shopping
Centre
Advertising & Publishing Restaurant Retail
Office
Sports & Leisure
Housing
Logistics
〝Ekinaka” Individual retail and restaurants:
2,000 stores
〝Ekinaka” In-Station shopping
zones: 25 locales
Shopping centers: 151 locales
Hotels: 45 locales with
6,600 rooms
Office buildings: 24 locales
Fitness Clubs: 17 facilities
Advertising
Regional Revitalization
& More
Our range of life-style businesses
As of April 1 2014 10
Façade of Tokyo Station Building in 1914
12
Post-war reconstruction appearance: 1947 - 2006
Recent conservation and restoration: completed in 2012
Example: Tokyo Station City
Sapia Tower Ｇran Tokyo North Tower
Ｇran Tokyo South Tower
The Tokyo Station Hotel
RAILWAY
In-Station business （ EKINAKA RETAIL・AD）
Hotel
Office
Office
Office
Shopping Center
Tokyo Station City
13
ＧranRoof
Tokyo Station City
14
Ｇran Tokyo North Tower Ｇran Tokyo South Tower
Office
Office
SC
Ｇran Roof
Exceptional Floor Area Ratio District （116.7ha (288.4 acre) June,2002）
Tokyo Station City
A
Maximum floor area-to-land ratio : 400 %
B
300%
400%
300%
700%
100%
15
ＧranTokyo South Tower
Sapia Tower ＧranTokyo North Tower
Tokyo Station City (office buildings)
32
43floors above 4floors underground, 15,000 sqm (3.7acre) (JR East possession)
42floors above 4floors underground, 50,000 sqm (12.4 acre) (JR East possession)
35floors above 4floors underground, 30,000 sqm (7.4 acre)
TOKYO STATION CITY (Shopping Zones)
South Court ..... (31 shops, 1,700 sqm , 2033 sqyd ) “Nippon (Japan) Re-Standard” Gran Sta ..... (50shops, 4,500 sqm, 5382 sqyd ) “Tokyo Precious memory” GranSta Marunouchizaka ..... (13shops, 600 sqm, 717.6 sqyd) “Daily Happiness! Central Street ..... (15shops, 2,900 sqm, 346.8 sqyd) “Link Japan” North Court ..... (13 shops, 990 sqm, 1184 sqyd) “Japanese Kitchen (Food culture) Keiyo Street ..... (23shops, 2,400sqm, 2870 sqyd) ) “Tokyo green Style”
17
Tokyo Station City (Hotel)
Originally opened in 1915, it re-opened in Oct.2012 with 3 banquet halls, 10 restaurants and bars, a fitness and spa facility, and 150 guest rooms.
18
Opened in September 2013, with 15 shops
in an area of 14,000 sqms (3.4 acre). on floors B1 through 3F.
Tokyo Station City (Public Space)
19
[Eco]
Wall vegetation
Watering utilizes waste water and rainwater falling on the roof
Mist spraying
Latest environmental technology reduces temperature 2-3 degrees Pedestrian deck between North
tower and south tower
Station square will be re-opened in fall 2014
ICT Terrace (2F)
Interactive facilities of Information & Communication Technology
[Design Concept] Tower of Crystal and sail of light
Nursery school
English conversation school Dental clinic
“e-cute” Shopping Zone :87 Shops
Example: Tachikawa Station (residential area stations)
Tachikawa Station : 40-50 min.by train from Tokyo with daily passenger usage of 160,000
Childcare facilites along the network
<Photos>
top：Station nursery
middle：Station
after-school child
care center
bottom：”Oyako
community café”
As of Apr. 2013
Station nursery: 60
Station after-school child care center: 2
Nursery within workplace: 4
Others: 5
Happy child project (residential stations)
23
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