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7/28/2019 Maven Live Stream
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J ay: Were
were
and t
I wan
situati
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value.
knew
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situati
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ficial and ve
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MavenRich Sch
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2/27
those
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ou study ev
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3/27
and t
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4/27
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7/28/2019 Maven Live Stream
5/27
buyer
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peopl
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nguage of t
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ay that you
st everythin
rs. You're c
e riding bike
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ead it? Ho
st thing.
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s no bigger
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ts willing t
ble to reall
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eally care a
ut writing g
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ve a better l
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eans all th
because ag
siness for fi
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alth clubs.
ainst peopl
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and forces
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roach, the
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itness. You
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more impo
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7/28/2019 Maven Live Stream
6/27
Their
com
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and
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get e
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refere
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copy may s
unicate it.
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orst, you're
unicate po
I think yeste
me inform
ed yesterda
y clients all
unication, t
line knowi
ittle bit able
u should b
nts and be
you're not
ed to help
cited, and
So Im not
nce. Peter
ssmen an
hem proprie
ot a clean l
perficially
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al. Meani
going to fai
erfully in th
rday and Ri
tion on my
y that it is t
the culture,
e advertisi
g that its a
to translate
able to go
able to write
rasping it b
ou forcibly
et passiona
an original
Drucker sai
women. T
tors. And h
cation, an
xplain that
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g you're go
l. The othe
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ch may affi
trategy of
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the belief s
g, the artic
first draft t
and extrap
to 80%, 90
copy or wri
cause its
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te about yo
hinker in thi
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is example
ttractive si
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thing you
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nal basis u
stem, the
lation and i
at I did ma
late it to yo
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te segment
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two decisiv
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arketing, t
f you didnt
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r applicatio
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osed to sen
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go through
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m that. If y
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7/28/2019 Maven Live Stream
7/27
Rich:
count
good
bread
they
Or he
anyth
They'
exper
com
An e
their
to ins
and t
altern
Im te
entre
stop i
beco
do. F
Fair e
er and at th
and people
is soft and
ont get indi
said, thats
ing but they'
re not really
ience, disru
erce. They
trepreneur
nterprise to
ire, to excit
ey purpose
atives out t
lling you thi
reneurs an
you are pr
ing a born
air enough?
nough.
tables and
are reasona
our prices
gestion.
the majorit
re hopefull
trying to ad
tive benefi
're sucking
n the other
add more
e, to stimul
ly have a cr
ere.
because s
I think unl
prietor and
again entre
servers an
bly cordial
are reasona
of busines
to take bus
d a dramati
to the dyna
xygen out
hand, is a
alue, to be
te either th
eated it to b
dly, most p
ss you und
forever aga
reneur, yo
support st
nd your sa
ble and pe
examples.
iness away
level of im
mic. They'
f the air of
an or wom
more engag
senses or
e decisively
eople are p
erstand the
in, commit
won't appr
ff and coo
dwiches ar
ple come a
They're no
from anoth
rovement,
e just sort o
heir catego
an who pur
ing, to be
the experie
superior to
roprietors, t
differential
ourself to t
eciate what
s and it sm
e tasty and
d they eat
really addi
r restauran
enhanceme
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osely creat
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7/28/2019 Maven Live Stream
8/27
J ay:
Rich:
J ay:
Okay.
What
mark
new
mech
caus
You'r
to un
they
right
Toda
two p
to hel
and t
doing
your
It als
com
mean
which
and y
So why d
I do genera
tplace thro
ore proble
anism whic
.
trying to c
erstand wh
e already d
ow.
s whole se
emises but
p you, all of
e connecti
in that appli
aradigm.
I would ar
oditization
ing, to trust,
have value
our services
nt you do a
lly are new
gh the stuf
that explai
is the way
nnect to un
ere theyve
ne, why th
ssion is goi
also to inte
you, online,
ities and eit
cation or h
ue, if you're
nd margina
to value, t
depending
are.
five-minute
echanism
that I show
s most of t
to solve the
derstand th
ome from,
yve done i
g to ask qu
pret, extrap
online mar
her questio
w much mo
an existing
lized irrelev
interesting,
on what yo
soliloquy o
. I take the
ed you this
e problem
problem w
psyche of
what they'r
, and wher
estions to a
olate and h
eters see t
yourself,
re you can
business,
ance to rele
to provoca
're competi
n your hypo
common g
morning an
and sympt
ich is attac
your marke
struggling
they're at
ffirm, refute,
ve interven
e implicati
hat you're
o and just
ou can go f
vance, to di
ive, to pola
ng in, what
hesis?
al of my
come up
ms and a
ing the roo
. You're tr
ith, what
s far as atti
flush out th
tional com
n, the over
oing or not
ort of expa
om
stinction, to
izing. All o
ou're prod
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ude
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7/28/2019 Maven Live Stream
9/27
If you
to gra
certai
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how li
which
unde
produ
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I thin
they
want.
psyc
are a
unde
Im g
Rich,
tenan
arena
or yo
think
dont do thi
sp why so
n level, why
d argue tha
berating it i
is think de
stand the m
ce reaction
ost exhilara
most peopl
ont try to u
Why some
ological, th
d I just thin
standing w
ing to chall
again defau
ts, the sam
because y
u're adding
xist to you
deep refle
ething work
you're stuc
most peop
when you
ply and exp
eaning of b
and result
ing and tha
e are out of
nderstand
hing does?
motivation
k, power re
at's driving
nge every
lts to inform
philosophi
u're either
value. Its
really.
ctive, conne
s or doesnt
and this is
le dont kno
llow your
ansively an
siness life,
, how inacti
s how you'
control and
hy somethi
What the
l, the impa
lly is liberat
or not drivin
ne of our p
ation marke
s, the sam
commodit
not neutral.
ctive thinki
work, why
all totally re
how exhil
ind to do w
d discover a
when you u
ons produc
re in control
they dont
g doesnt
ynamic in t
tful or non-
ing and po
g everythin
articipants i
ter but the t
principles
or you're n
Nothing in
g, you'll ne
ou're busin
levant.
arating, ho
hat it was d
nd underst
nderstand
things, I m
.
ven unders
roduce the
eir industry
impactful fo
er comes fr
.
an interes
ruth to the
drive everyt
ot. You eit
life, neutral
er really be
ess is at a
stimulating
signed to d
nd. When
ow actions
ean, to me
tand becau
results they
is? What t
ces and fa
om
ing way. A
atter, the s
hing in ever
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ue
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10/27
If I w
befor
explo
three
made
and
makin
I mea
exper
try to
most
there
and y
launc
conn
it, the
But I
lectur
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re doing m
I start plu
e this for th
or five minu
in the last h
hat they ar
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n, the one t
ts but I don
give you on
onderful t
are some u
ou have to
program o
cting with y
more you c
ean, the p
e-based inf
lling, compe
ion is the o
own semin
bing and p
e next hour
tes and car
our that are
going to d
nd I would l
ing that I th
mean you
tactic fits
ing about t
iversal trut
you can't f
r SEO prog
our market.
an relate to
int we wan
rmation isn
lling you to
ly thing that
ar and this
netrating a
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fully reflect
either relev
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ike to figure
ink many w
g necessar
ll. Its not t
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ke it. You
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it, dont you
to make h
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think deepe
s going to
ere ours,
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uldask the
upon what i
ant, profou
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some way
ell intended,
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nd what I t
market, ev
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eneric. You
ed to do it b
think?
re so you u
elp you. Fo
r and make
hift wherev
hat I would
our psyche
audience to
insight or in
d, seismic,
udinally so
to get that k
when you
f age but e
ve to asses
ink Rich an
ry situation
ow a super
can't fake c
ut the more
nderstand i
rcing, inspiri
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r you are i
do at this p
and trying t
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ights theyv
or significa
e can if we
ind of feedb
ay young
xperience, t
s, I mean, t
d I stand fo
really is uni
icial ad or a
ring and
you unders
is doling o
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7/28/2019 Maven Live Stream
11/27
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now, I
of the
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ibe, acknow
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inking insid
are, how
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as the cons
bolic, irrele
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ost people
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ated of so
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proposition.
preeminenc
ledge, dime
case oppo
business,
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one watchi
perating pe
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is actions a
ket is seein
umer and g
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ompassion
ht?
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ething 99
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nsionalize,
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ere trying
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r assumptiv
p it and say
irit, superfici
t very, hum
ic communi
e I dont thi
d its pretty
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mpeting ag
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J ay:
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J ay:
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7/28/2019 Maven Live Stream
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Rich:
Steve
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J ay:
Rich:
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Rich:
J ay:
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nse? I don
saying co
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omplexity is
ancy, but w
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gnizing that
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and
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king whate
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and most
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hat logicall
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ost people
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hink its, an
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ats very i
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say distincti
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t optimizati
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king that wa
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put into you
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ou do have
owledge, h
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getting int
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if youve re
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ts look at i
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tly about th
ight get it, o
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ont do that
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7/28/2019 Maven Live Stream
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Rich:
just d
every
Why
spen
highe
some
havin
I coul
wors
ask t
woul
think?
Confi
I und
custo
Take
solve
focus
beca
bigge
need
satisfi
nt grasp t
hing, isnt it
ould you
it thinking
r and better
one drive y
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be doing.
? I mean, t
emselves,
be indicati
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mation on
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er develo
way: Best
clients pr
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se they loo
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. Focus th
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ant to spen
bout things
use of your
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heres prob
nd if you ju
e. Itd be s
alue. The
ts value fro
ment intervi
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blems. Not
y do well a
successful
in how well
re to seek
. Thats a
of making
it driving a
or writing o
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k of a moto
ritical thinki
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bly some f
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mething th
reatest wa
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ews and e
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bad. Devil
nd not so w
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reat point,
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nd worry ab
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ng to say, o
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ndamental
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as impact.
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on this, wo
questions a
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ses and ho
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7/28/2019 Maven Live Stream
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J ay:
Rich:
talks
ways,
really
You
spen
Yeah,
conn
for.
Ive g
can h
funny
reme
pen.
pimpl
be go
path t
intelle
So th
out wi
now t
thing
turnin
bout disru
their value
good about
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on the thin
and I woul
cted. Wer
t 3 stateme
ave the imp
, FedEx bor
ber, I thin
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s. Viagra
od. Let me
hey probabl
ctually stim
nks for stic
th you, and
really get
hat youre
g off the co
tive innovat
curve. Tha
that book a
ence is a v
gs that actu
say proba
more con
nts. A con
ct of an at
owed their
roll on deo
came from
as intende
think about
y werent e
lated toda
king with us
have a gre
he most val
oing to do i
puter now
ion as a wa
s what the
re the tools
ry relative t
ally are imp
ly, I would
ected to wh
ept approa
m bomb in
concept fro
orant borro
aerospace.
for somet
it. I think ot
pecting, ma
. I hope ev
. Thanks, J
t night. Bu
ue out of e
mmediately.
and preten
of kind of
call it, and
that they gi
hing, and I t
rtant, the
gree, not o
at were doi
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another one
the Feder
wed their c
Monoxide
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her than ta
ybe you as
rybody els
ay, and we
one of the
erything tha
. Whatever
ing this da
issecting o
if youre, it
e you.
hink the mo
ore intellig
n intelligenc
ng and who
on as dirt in
. We talke
al Reserve
ncept from
as really s
o you have
ing some p
well, it was
had a goo
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hings that
t we covere
it is, and in
just didnt
her people
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re time you
nt you see
e, but on
were doin
one industr
about, its
ank. I can
the ball poi
pposed to
license. Th
ople down
fun. I got
time.
Im going to
ou can do ri
d is pick on
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xist, think
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ats
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7/28/2019 Maven Live Stream
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throu
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items.
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on what we
might just
ould take i
covered, w
ant to revie
mediately t
ether it wa
w your note
at would m
this morni
s and turn s
ake the big
g or this
ome of the
est
into
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