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The detailed product descriptions for the all new Basel 2015 collection by Maurice Lacroix
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pROdUcT bOOK
2015pROdUcT bOOK
2015
YOUR TIME IS NOW.
OUR pROdUcTS REflEcT OUR paSSION fOR pROgRESS.
WE REMOvE fORMalITY aNd INNOvaTE TO STaNd OUT. ThROUgh EclEcTIc aNd plaYfUl dESIgN WE allOW OUR cUSTOMERS TO ExpRESS ThEIR INdIvIdUal pERSONalITIES. OUR pROdUcTS aRE bUIlT ON a fOUNdaTION Of REal SUbSTaNcE, dElIvERINg ExcEpTIONal lEvElS Of cRafTS-MaNShIp aNd qUalITY cOMbINEd WITh aUThENTIcITY, cREdIbIlITY aNd RElIabIlITY.
OUR pROdUcT phIlOSOphY
MaSTERpIEcE1. Gravity 81.1 Brand objectives 9 1.2 Product information 91.3 Customer Service 11
2. MaStErPiECE POWEr OF LOvE LaDiES 122.1 Brand objectives 13 2.2 Product information 132.3 Customer Service 15
pONTOS3. S rEGatta 183.1 Brand objectives 19 3.2 Product information 19
4. S EXtrEME 224.1 Brand objectives 23 4.2 Product information 23
5. S 265.1 Brand objectives 27 5.2 Product information 27
6. S DivEr 346.1 Brand objectives 35 6.2 Product information 35
lES claSSIqUES 7. CHrONOGraPHE 407.1 Brand objectives 41 7.2 Product information 42
8. DatE 448.1 Brand objectives 45 8.2 Product information 45
9. CHrONOGraPHE PHaSES DE LUNE LaDiES 50
9.1 Brand objectives 51 9.2 Product information 51
fIaba10. DatE 5810.1 Brand objectives 59 10.2 Product information 59
ElIROS11. CHrONOGraPHE 6411.1 Brand objectives 6511.2 Product information 65
12. DatE 7012.1 Brand objectives 7112.2 Product information 71
13. DatE LaDiES 7613.1 Brand objectives 7713.2 Product information 77
taBLE OF CONtENtS l 5
MaSTERpIEcEcOllEcTION
MaStErPiECE COLLECtiON l 6
MaStErPiECE COLLECtiON l 7MaStErPiECE COLLECtiON l 7
YOUR TIME IS a UNIqUE STaTEMENT.
MaStErPiECE | Gravity
MaStErPiECE COLLECtiON l 8
1.2.1
pROdUcT KEY SalES aRgUMENTS
MOVEMENT
■ Maurice Lacroix automatic manufacture Calibre ML230: Created, developed, manufactured and assembled in-house
■ ML10 assortment and Oscillator. World premier Oscillator completely produced in Silicium
■ 13th Maurice Lacroix manufacture movement development
■ 188 Movement components
■ Base movement 37.320 mm (16 ½ line), one of the largest & strongest movement available in the market
the Masterpiece Gravity is the perfect embodiment of the Maurice Lacroix approach to watchmaking. it is modern, stylish, highly technological and avant-garde. released in 2014, its balanced and impactful design and of course its assortment entirely made out of silicium have contributed to its highly successful launch.
this year, Maurice Lacroix is capitalizing on a product in high demand and that is on the road to becoming a truly iconic reference for the brand. three new explorations of the Masterpiece Gravity are proposed, two of which being limited editions for the celebration of the brand’s 40th anniversary.
again, the client will have the dilemma to choose between the classic and the more modern interpretation of this true masterpiece.
1.1
bRaNd ObJEcTIvES
1.2
pROdUcT INfORMaTION
WATCHES ■ another stunning achievement. Our engine with his very
own beating heart. “assortment and Oscillator”
■ World premier Oscillator completely produced in Siliciumassortment and oscillator majestically magnified between 6 and 8 o’clock
■ 13th Maurice Lacroix manufacture movement
■ Hours and Minutes off-centered at 2 o’clock
■ Second indication at 4 o’clock
MaStErPiECE COLLECtiON l 9
N° 1 GRAVITY LIMITEDMP6118-SS001-112
Manufacture movement ML230Ø 43 mm stainless steel caseWhite lacquered plated dials
4N handsGenuine black or brown crocodile strap with folding clasp
Limited edition of 250 pieces
N° 2 GRAVITY LIMITEDMP6118-PvB01-330
Manufacture movement ML230Ø 43 mm anthracite PvD case
Black lacquered and rhodium plated dialsrhodied hands
Black genuine crocodile strap with black buckleLimited edition of 250 pieces
N° 3 GRAVITY ”40TH ANNIVERSARY” LIMITEDMP6118-aLB01-430
Manufacture movement ML230Ø 43 mm anthracite Powerlite alloy case
Blue lacquered and rhodium dialsrhodied hands
Black soft touch genuine crocodile strap with black buckleLimited edition of 40 pieces
1.2.2
aSSORTMENTMaStErPiECE | Gravity
MaStErPiECE COLLECtiON l 10
CASE
■ Ø 43 mm anthracite Powerlite alloy case or
■ Ø 43 mm stainless steel case, satin and polished or full sandblast with anthracite PvD finishing
■ “Box” sapphire crystal with anti-reflective coating on both sides
■ Screwed case back with wide sapphire crystal
■ Water-resistant to 50 m/5 atm
DIAL
■ White lacquered with black roman numbers printings, blue minutery, black and blue second printings, 4N Logo
■ Black lacquered with rhodied indexes and logo, rhodied minutery, red and white second printings
■ Blue lacquered with rhodied indexes and logo, rhodied minutery and external second.
HANDS
■ 4N Gold plated or rhodied hours, minutes and seconds hands
STRAP/BRACELET
■ Genuine black or brown crocodile-skin strap
■ Genuine black soft touch crocodile-skin strap
1.2.3
TEchNIcal INfORMaTION
BUCKLE
■ Folding steel clasp with push buttons
■ Satin and polished finishing
■ Black PvD Buckle
MOVEMENT
AUTOMATIC CALIBRE ML230ASSORTMENT AND OSCILLATOR ML10
■ Functions: – Hours, minutes by off-centered hands at 2 o'clock – Small second by off-centered hand at 4 o’clock – visible ML assortment and oscillator between 6 and
8 o’clock
viBratiON: 18 000 alt/h, 2.5 HzPOWEr rESErvE: 50 hoursJEWELS: 35aDJUStMENtS: 5 positions when fully wound and
2 positions after 24 hoursDECOratiONS: Classic execution: rhodium coated
bridges, with “Cotes de Geneve“ in “Colimaçon“, sandblasted finishing and diamond cut edges on all bridges.
Modern execution: Black gold coated bridges, with verti-cal “Cotes de Geneve“, sandblasted finishing and diamond cut edges on all bridges.
MaStErPiECE COLLECtiON l 11
See Mechanical Watch Manual
1.2.4
INSTRUcTIONS fOR USE
Before opening the watch, watchmakers have to be trained on this particular movement. to find out more about training sessions or for technical informations, please visit our website: www.extranet.mauricelacroix.com
1.3
cUSTOMER SERvIcE
YOUR TIME IS pOETRY ON ThE WRIST.
MaStErPiECE POWEr OF LOvE LaDiES
YOUR TIME IS pOETRY ON ThE WRIST.
MaStErPiECE POWEr OF LOvE LaDiESMaStErPiECE POWEr OF LOvE LaDiES
MaStErPiECE COLLECtiON l 12
2.2.1
pROdUcT KEY SalES aRgUMENTS
■ Diamonds on the power reserve, digits and bezel
■ revolutionary interpretation of time lecture, making a unique signature
■ Genuine alligator straps
■ Unique display of the second at 6h, forming the word “LOvE” every 60 seconds
■ the only watch with 3 functional heart wheels mechanism
■ innovative production technology (LiGa-fab) to craft the hearts wheels, Nickel phosphore, 5 x more precise than traditional machining/milling
■ Dial created on the main plate
■ Patented design
■ 14th Maurice Lacroix hand-wound manufacture movement
Since the launch of its revolutionary Masterpiece Square Wheel in 2010, Maurice Lacroix has continued to impress the world of watchmaking with its unique interpretations of time and has come to be recognized as the master of alternate time reading.
there are no limits to creativity and mechanical genius so after circles, squares and lines, Maurice Lacroix has now decided to play with hearts. the Masterpiece “Power of Love Ladies” is yet another World Première by the brand as it features three enchanting and mesmerizing hearts mechanically “beating” together.
the release of this new complication, the 14th Manufacture movement by Maurice Lacroix, further reinforces the brand’s product offering for women in the higher segment of its collection.
2.1
bRaNd ObJEcTIvES
2.2
pROdUcT INfORMaTION
MaStErPiECE COLLECtiON l 13
N° 4 MASTERPIECE POWER OF LOVE LADIESMP7258-SD501-150
Manufacture movement ML256Ø 43 mm stainless steel case
White lacquered dialrhodium plated hands
red and white genuine alligator straps with folding clasp
Limited edition of 88 pieces
2.2.2
aSSORTMENTMaStErPiECE POWEr OF LOvE LaDiES
CASE
■ Ø 43 mm stainless steel case, full polished finishing
■ 72 vS setted diamonds of 1.40 mm on the bezel (0.74 ct)
■ Domed sapphire crystal with anti-reflective coating on both sides
■ Screwed case back with wide sapphire crystal
■ Water-resistant to 50 m/5 atm
DIAL
■ White lacquered dial with 12 vS diamonds of 1.25 mm on the minutery and 13 vS diamond of 0.9 mm (0.13 ct) for the power reserve and one ruby of 0.9 mm (0.003 ct).
■ Power reserve text: “power of love"
■ Nickel phosphore hearts wheels
■ trailing hearts wheel for the seconds display forming “LOvE“ every minute
■ SLN on hours and minutes hands (blue emission)
HANDS
■ rhodium plated hours, minutes and seconds hands
STRAP/BRACELET
■ red and white genuine alligator-skin straps
Possibility to change it easily by hands
BUCKLE
■ Folding steel clasp with push buttons
■ Polished and satined finishing
MOVEMENTHAND-WOUND CALIBRE ML256
■ Functions:– Hours, minutes by centered hands– Power reserve hand at 3 o’clock
viBratiON: 18 000 alt/h, 2.5 HzPOWEr rESErvE: 50 hoursJEWELS: 35aDJUStMENtS: 5 positions when fully wound and
2 positions after 24 hoursDECOratiONS Grand Colimaçon
2.2.3
TEchNIcal INfORMaTION
MaStErPiECE COLLECtiON l 14
Before opening the watch, watchmakers have to be trained on this particular movement. to find out more about training sessions or for technical informations, please visit our website: www.extranet.mauricelacroix.com
MaStErPiECE COLLECtiON l 15
2.3
cUSTOMER SERvIcE
2.2.4
INSTRUcTIONS fOR USE
WINDING
■ if the power reserve hand (D) indicates that the power reserve is running low, wind the watch manually: turn the crown (E), in position 1, approximately 20 times clock wise. Do not wind the crown too tightly.
SETTING THE TIME
■ turn the crown, in position 2, to move the hours hand and the minutes hand (a and B).
■ Push the crown into position 1.
CAPTION
a Hours handB Minutes handC Small seconds wheelD Power reserve handE Crown
pONTOScOllEcTION
PONtOS COLLECtiON l 16
PONtOS COLLECtiON l 17
YOUR TIME IS pERfORMaNcE ON ThE WRIST.
PONtOS COLLECtiON l 18
PONtOS | S rEGatta
3.2.1
pROdUcT KEY SalES aRgUMENTS
■ Enlarge the material scope on Pontos, by adding in this collection a brand new Forged Carbon raw material
■ Special case internally produced
■ Special countdown function
the ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications. the range of products is already impressive with four distinct families: Pontos S, Pontos S Diver, Pontos S Extreme and Pontos S Supercharged.
the Pontos S regatta now opens a new chapter in the incredible story of the Pontos S. the watchmaking expertise combined with the progressive style of Maurice Lacroix places the brand in a perfect position to enter the fascinating world of sailing.
the Pontos S regatta offers a large and impactful 45mm case in forged carbon. the lightness of this highly techno-logical material provides the wearer with an exceptional comfort whilst maneuvering on his yacht and ensures the movement with countdown function is fully protected by the forged carbon case. this new timepiece further enlarges the scope of avant-garde materials used by the brand in the Pontos S collection.
3.1
bRaNd ObJEcTIvES
3.2
pROdUcT INfORMaTION
PONtOS COLLECtiON l 19
N° 5 PONTOS S REGATTAPt6019-CaB01-330
automatic movement ML162Ø 45 mm forged carbon case with turning refl ector
driven by 2 o’clock pusherBlack snailed and silver sandblasted center dial
rhodied hands with white minute tip and red second hand with orange tip
Black rubber strap with black PvD buckle
3.2.2
aSSORTMENTPONtOS | S rEGatta
CASE
■ Ø 45 mm, “Forged Carbon” case
■ Black sandblasted turning scale ring with white indications
■ Engraved case-back
■ Domed sapphire crystal with anti-reflective coating on both sides
■ Black elapse time controller crown system ring
■ Water-resistant to 200 m/20 atm
DIAL
■ Black sun-brushed hours and minutery and silver sand-blasted center dial
■ applied indexes with large SLN zone for excellent legibility
HANDS
■ rhodium plated hour and minute hands diamond cut, faceted with luminescent coating
■ Minute hand with white tip
■ red second hand with orange tip
STRAP/BRACELET
■ Black rubber strap
BUCKLE
■ Stainless steel standard buckle
MOVEMENTAUTOMATIC MOVEMENT ML162
■ Functions:– Hours, minutes and seconds indicated by central hands– Chronograph seconds indicated by central hand– Countdown disc from 10 o’clock to 2 o’clock – Date indicated in an aperture at 6 o’clock
viBratiON: 28 800 alt/h, 4 HzPOWEr rESErvE: 38 hoursJEWELS: 44aDJUStMENtS: 3 positions after full winding and
after 24 hoursDECOratiON: rhodium plated movement
3.2.3
TEchNIcal INfORMaTION
PONtOS COLLECtiON l 20
3.2.4
INSTRUcTIONS fOR USE
PONtOS COLLECtiON l 21
CROWN G AND PUSHER H IN POSITION 1
■ Normal position (inner rotating bezel position cannot be changed)
CROWN G IN POSITION 2
■ inner rotating bezel position setting.
PUSHER H IN POSITION 2
■ Start and stop the countdown.
PUSHER I IN POSITION 1
■ Normal Position
PUSHER I IN POSITION 2
■ reset the countdown to 10.
CROWN F IN POSITION 1
■ Normal position.
CROWN F IN POSITION 2
■ Winding clockwise.
CROWN F IN POSITION 3
■ Watch stops. Set exact time. turn hands clockwise until the exact time is set.
CAPTION
Watch hands:a Seconds handsB Minutes handC Hours hand
D Countdown discE rotating bezelF CrownG Pusher for the rotating bezelH Pusher to start and stop the countdowni Pusher to reset the countdown
YOUR TIME IS NEEdEd TOExplORE ThE lIMITS.
PONtOS COLLECtiON l 22
PONtOS | S EXtrEME
4.2.1
pROdUcT KEY SalES aRgUMENTS
■ Continue building iconic Pontos S line with 2 new POWErLitE chronos
■ New POWErLitE colors (natural grey and anthracite)
■ New POWErLitE case finishing (polished)
■ Exclusive inner-rotating bezel adjustment system (from pusher)
the ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications.
the aesthetic and technological performances of its unique POWErLitE® material have convinced the brand to explore further options. in 2015, Maurice Lacroix releases two new interpretations of its Pontos S Extreme in natural and anthracite colours whilst also proposing an innovative polished finishing. the colours used on the dial, strap and start-stop pusher respect the latest trends with appealing orange and green touches of style.
4.1
bRaNd ObJEcTIvES
4.2
pROdUcT INfORMaTION
PONtOS COLLECtiON l 23
N° 6 PONTOS S EXTREMEPt6028-aLB31-331
automatic movement ML112Ø 43 mm Natural Powerlite alloy case with orange
turning refl ector driven bycolour matching 2 o’clock pusher
Black/orange sun-brushed, snail counters dialBlack varnished hands with orange minute & second
hands tip and white tip on hour handsGenuine calf strap with orange stitching.
Standard titanium buckle
N° 7 PONTOS S EXTREMEPt6028-aLB01-332
automatic movement ML112Ø 43 mm anthracite Powerlite alloy case with green
turning refl ector driven bycolour matching 2 o’clock pusher
Black/green sun-brushed, snail counters dialBlack varnished hands with green minute & second
hands tip and white tip on hour handsGenuine calf strap with green stitching.
Standard titanium buckle
4.2.2
aSSORTMENTPONtOS | S EXtrEME
CASE
■ Ø 43 mm, Natural or anthracite Powerlite alloy full sand-blasted case
■ Black sandblasted turning scale ring with green or orange indications
■ Engraved case-back
■ Domed sapphire crystal with anti-reflective coating on both sides
■ titanium pushers and crown
■ Water-resistant to 200 m/20 atm
DIAL
■ Black 6:00–12:00-brushed, snailed with sandblasted center counters, black polished counter rings.
■ Black polished applied indexes with large SLN zone for excellent legibility
HANDS
■ Black varnished hands diamond cut, faceted, luminescent coating (except sec. hand)
■ Second and minute hand tip matching color with inner rotating bezel and elapse time controller crown system
STRAP/BRACELET
■ Genuine textured calfskin with contrasting stitching
4.2.3
TEchNIcal INfORMaTION
PONtOS COLLECtiON l 24
4.2.3
TEchNIcal INfORMaTION
BUCKLE
■ titanium ardillon
MOVEMENTAUTOMATIC MOVEMENT ML112
■ Functions:– Hours and minutes indicated by central hands
– Small second at 9 o’clock – Chronograph seconds indicated by central hand – 30-minute Chronograph counter at 12 o’clock – 12-hour chronograph counter at 6 o’clock – Date indicated in an aperture at 6 o’clock
viBratiON: 28 800 alt/h, 4 HzPOWEr rESErvE: 46 hoursJEWELS: 25aDJUStMENtS: 3 positions after full winding and after
24 hoursDECOratiON: rhodium plated movement
PONtOS COLLECtiON l 25
CAPTION
watch hands:a Seconds handsB Minutes handC Hours hand
Chronograph hands:D 60 seconds timerE 30 minutes timerF 12 hours timer
G Screw-in CrownH Date at 3 or 6 o’clocki Elapsed time controller setting crownJ Pusher to start and stop chronographK Pusher to reset chronograph hands to zeroL Elapsed time controller inner rotating bezel
4.2.4
INSTRUcTIONS fOR USE
CAPTION
watch hands:
CROWN I AND PUSHER J IN POSITION I
■ Normal position (inner rotating bezel position cannot be changed)
CROWN I IN POSITION 2
■ inner rotating bezel position setting.
PUSHER J IN POSITION 2
■ Start and stop chronograph.
CROWN G IN POSITION I
■ Normal position (screw-in crown). Before being able to make any adjustments (winding or set time) the crewn has to be unscrewed. to do so, please proceed as follows: turn the crown counterclock-wise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2.
CROWN G IN POSITION 2
■ Winding position.
CROWN G IN POSITION 3
■ Quick date setting (correction is not possible between 8 p.m. and 4 a.m.)
CROWN G IN POSITION 4
■ Watch stop’s. Set exact time. turn hands clockwise. When the hour passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1).
PUSHER K IN POSITION I
■ Normal position.
PUSHER K IN POSITION 2
■ reset chronograph hands to zero.
YOUR TIMEIS ShaRplYSOphISTIcaTEd.
PONtOS | S
PONtOS COLLECtiON l 26
5.2.1
pROdUcT KEY SalES aRgUMENTS
■ Extend the bracelets possibilities on existing watch heads with a new very high quality rubber strap
■ inner rotating bezel
the ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications.
the founding father of the Pontos S range had remained untouched for several years, its stylish and technical perfor-mances simply speaking for themselves. in 2015, Maurice Lacroix has decided to offer a third strap to the Pontos fans in the form of a highly qualitative black rubber strap lined with genuine black calfskin and sleek colour stitching matching the colour of the dial. a new and very convincing green declination of the Pontos S also enters the family.
5.1
bRaNd ObJEcTIvES
5.2
pROdUcT INfORMaTION
PONtOS COLLECtiON l 27
N° 8 PONTOS S Pt6008-SS001-331
automatic movement ML112Ø 43 mm stainless steel case with blue turning
refl ector driven by colour matching 2 o’clock pusherBlack sandblasted, snail counters dial
rhodied hands with blue minute & second hands tipExisting metal bracelet
Existing natoNew black rubber strap with black genuine
calfskin and blue stitching Standard buckle
N° 9 PONTOS S Pt6008-SS001-332
automatic movement ML112Ø 43 mm stainless steel case with orange turning
refl ector driven by colour matching 2 o’clock pusherBlack sandblasted, snail counters dial
rhodied hands with orange minute & second hands tipExisting metal bracelet
Existing natoNew black rubber strap with black genuine
calfskin and orange stitching Standard buckle
N° 10 PONTOS SPt6008-SS001-330
automatic movement ML112Ø 43 mm stainless steel case with silver turning
refl ector driven by colour matching 2 o’clock pusherBlack sandblasted, snail counters dial
rhodied hands with silver minute & second hands tipExisting metal bracelet
Existing natoNew black rubber strap with black genuine
calfskin and silver stitching Standard buckle
5.2.2
aSSORTMENTPONtOS | S
PONtOS COLLECtiON l 28
N° 11 PONTOS SPt6018-SS001-331
automatic movement ML157Ø 43 mm stainless steel case with green turning
refl ector driven by colour matching 2 o’clock pusherBlack sandblasted, snail counters dial
rhodied hands with green minute & second hands tipExisting metal bracelet
Existing natoNew black rubber strap with black genuine
calfskin and green stitching Standard buckle
N° 12 PONTOS S Pt6018-SS001-330
automatic movement ML157
Ø 43 mm stainless steel case with red turning refl ector driven by colour matching 2 o’clock pusher
Black sandblasted, snail counters dialrhodied hands with red minute & second hands tip
Existing metal braceletExisting nato
New black rubber strap with black genuine calfskin and red stitching
Standard buckle
PONtOS COLLECtiON l 29
CASE
■ Ø 43 mm, stainless steel case
■ Black sandblasted turning scale ring with silver and colored (silver, red, green, blue,orange) indications
■ vertical brushed middle-case and lugs sides, with polished bezel and facet on lugs
■ Engraved case-back
■ Domed sapphire crystal with anti-reflective coating on both sides
■ Water-resistant to 200 m/20 atm
DIAL
■ Black sun-brushed, snail counters dial
■ Snailed and sandblasted finished counters
■ applied indexes with large SLN zone for excellent legibility
HANDS
■ all hands diamond cut, faceted, luminescent coating (except sec. hand)
■ Second and minute hand matching color with inner rotating bezel and elapse time controller crown system
STRAP/BRACELET
■ Existing metal bracelet (3 rows)
■ Existing textile nato
■ Black rubber strap with black genuine calfskin. Stitching colour matching with the 2:00 pusher ring colour.
BUCKLE
■ Stainless steel standard buckle to match case finishing
MOVEMENTAUTOMATIC MOVEMENT ML112 OR ML157
■ Functions:– Hours and minutes indicated by central hands
– Small second at 9 o’clock – Chronograph seconds indicated by central hand – 30-minute chronograph counter at 12 o’clock – 12-hour chronograph counter at 6 o’clock – Date indicated in an aperture at 6 o’clock
viBratiON: 28 800 alt/h, 4 HzPOWEr rESErvE: 46 hoursJEWELS: 25aDJUStMENtS: 3 positions after full winding and after
24 hoursDECOratiON: rhodium plated movement
5.2.3
TEchNIcal INfORMaTION
PONtOS COLLECtiON l 30
PONtOS COLLECtiON L 31
5.2.4
INSTRUcTIONS fOR USE
CAPTION
watch hands:a Seconds handsB Minutes handC Hours hand
Chronograph hands:D 60 seconds timerE 30 minutes timerF 12 hours timer
G Screw-in CrownH Date at 3 or 6 o’clocki Elapsed time controller setting crownJ Pusher to start and stop chronographK Pusher to reset chronograph hands to zeroL Elapsed time controller inner rotating bezel
CAPTION
CROWN I AND PUSHER J IN POSITION I
■ Normal position (inner rotating bezel position cannot be changed)
CROWN I IN POSITION 2
■ inner rotating bezel position setting.
PUSHER J IN POSITION 2
■ Start and stop chronograph.
CROWN G IN POSITION I
■ Normal position (screw-in crown). Before being able to make any adjustments (winding or set time) the crewn has to be unscrewed. to do so, please proceed as follows: turn the crown counterclock-wise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2.
CROWN G IN POSITION 2
■ Winding position.
CROWN G IN POSITION 3
■ Quick date setting (correction is not possible between 8 p.m. and 4 a.m.)
CROWN G IN POSITION 4
■ Watch stop’s. Set exact time. turn hands clockwise. When the hour passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1).
PUSHER K IN POSITION I
■ Normal position.
PUSHER K IN POSITION 2
■ reset chronograph hands to zero.
PONtOS COLLECtiON l 32
CROWN I AND PUSHER J IN POSITION 1
■ Normal position (inner rotating bezel position cannot be changed)
CROWN I IN POSITION 2
■ inner rotating bezel position setting.
PUSHER J IN POSITION 2
■ Start and stop chronograph.
CROWN H IN POSITION 1
■ Normal position (screw-in crown). Before being able to make any adjustments (winding or set time) the crown has to be unscrewed. to do so, please proceed as follows: turn the crown counterclock-wise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2.
CROWN H IN POSITION 2
■ Winding position.
CROWN H IN POSITION 3
■ Watch stop’s. Set exact time. turn hands clockwise. When the hour passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1).
CAPTION
watch hands:B Minute handC Hour hand D Seconds hands
Chronograph hands:a 60 second timerE 30 minute timerF 12 hours timer
G DateH Screw-in Crowni Elapsed time controller setting crownJ Pusher to start and stop chronographK Pusher to reset chronograph hands to zeroL Quick date setting pusherM Elapsed time controller inner rotating bezel
PONtOS COLLECtiON l 33
PUSHER K / L IN POSITION 1
■ Normal position.
PUSHER K IN POSITION 2
■ reset chronograph hands to zero.
PUSHER L IN POSITION 2
■ Quick date setting (correction is not possible between 8 p.m. and 4 a.m.)
YOUR TIME IS dEfINEd bYThIS MOMENT.
PONtOS | S DivEr
PONtOS COLLECtiON l 34
6.2.1
pROdUcT KEY SalES aRgUMENTS
■ Extend the bracelets possibilities on existing watch heads with a new very high quality rubber strap
■ New case color, in all black PvD treatment
■ inner rotating bezel
the ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications.
the release of the Pontos S Diver in 2013 had made a lot of noise among connoisseurs of diving watches. indeed, it offered not only high level diving functions (helium valve, 600 meter water resistance) but also a convincing retro style, urban looks and a very competitive price positioning. aficionados can rejoice since Maurice Lacroix is present-ing in 2015 a new full black PvD declination with sleek orange details and a remarkable new black rubber strap.
6.1
bRaNd ObJEcTIvES
6.2
pROdUcT INfORMaTION
PONtOS COLLECtiON l 35
N° 13 PONTOS S DIVERPt6248-PvB01-332
automatic movement ML115Ø 43 mm black PvD case
Black mat dial, rhodied indexesrhodium plated hands with orange tip for minutes and orange
second with white tip New technical genuine calf strap with black PvD buckle
New black rubber strap with black genuine calfskin and black stitching
N° 14 PONTOS S DIVERPt6248-SS001-330
automatic movement ML115Ø 43 mm stainless steel case
Black mat dial, rhodied indexesrhodium plated hands with red tip for minutes
and second with red tip Metal bracelet
New black rubber strap with black genuine calfskin and black stitching
6.2.2
aSSORTMENTPONtOS | S DivEr
CASE
■ Ø 43 mm, black PvD sandblasted case
■ Sandblasted aluminum turning scale, matching dial finish
■ Black automatic helium escape valve at 9 o’clock
■ Domed sapphire crystal with antireflective coating on both sides
■ Black PvD sandblasted screwed case-back
■ Ø 43 mm, stainless steel case
■ Sandblasted aluminum turning scale, matching dial finish
■ automatic helium escape valve at 9 o’clock
■ Domed sapphire crystal with antireflective coating on both sides
■ Stainless steel screwed case-back
Water-resistant to 600 m/60 atm
DIAL
■ Black mat dial.
■ White and orange printings
■ applied indexes with large area of luminescent coating for excellent legibility when diving
6.2.3
TEchNIcal INfORMaTION
PONtOS COLLECtiON l 36
6.2.3
TEchNIcal INfORMaTION
HANDS
■ rhodied diamond-cut hands with large area of lumines-cent coating for excellent legibility when diving
■ Minute hand with ornage tip
■ Orange second hand with white tip
STRAP/BRACELET
■ Black rubber strap with black genuine calfskin and black stitching.
■ New technical genuine calfskin strap with textile finishing on top and veal on bottom
BUCKLE
■ Black PvD buckle
■ Stainless steel buckle
MOVEMENTAUTOMATIC MOVEMENT ML115
■ Functions:– Hours, minutes, seconds indicated by central hands– Date indicated in an aperture at 6 o’clock
viBratiON: 28 800 alt/h, 4 HzPOWEr rESErvE: 38 hoursJEWELS: 26aDJUStMENtS: 3 positions after full winding and after
24 hoursDECOratiON: rhodium plated movement
5.2.4
INSTRUcTIONS fOR USE
CAPTION
a Hour handB Minute handC Second hand D DateE Elapsed time controller setting screw-in crownF Elapsed time controller inner rotating bezelG Screw-in crown
6.2.4
INSTRUcTIONS fOR USE
PONtOS COLLECtiON l 37
CROWN E IN POSITION 1
Normal position (screw in crown, inner rotating bezel position cannot be changed).Before beeing able to adjust inner rotating bezel, the crown has to be unscrewed. to do so, please proceed as follows: turn the crown counter-clockwise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2.
CROWN E IN POSITION 2
inner rotating bezel position setting.
CROWN G IN POSITION 1
Normal position (screw-in crown). Befor beeing able to adjustments (winding or set time) the crown has to be unscrewed. to do so, please proceed as follows: turn the crown counter-clockwise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2.
CROWN G IN POSITION 2
Winding position.
CROWN G IN POSITION 3
turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1).
CROWN G IN POSITION 4
Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until (position 1).
lES claSSIqUEScOllEcTION
LES CLaSSiQUES COLLECtiON l 38
LES CLaSSiQUES COLLECtiON l 39LES CLaSSiQUES COLLECtiON l 39
YOUR TIME IS all ENcOMpaSSINg.
LES CLaSSiQUES | CHrONOGraPHE
YOUR TIME IS all ENcOMpaSSINg.
CHrONOGraPHE
YOUR TIME IS all ENcOMpaSSINg.
CHrONOGraPHE
LES CLaSSiQUES COLLECtiON l 40
7.2.1
pROdUcT KEY SalES aRgUMENTS
■ New collection with sophisticated and elegant new dial
■ New timeless bezel
Maurice Lacroix’s “Les Classiques” mechanical collection is the perfect first step into real, traditional Swiss watchmaking. the perfect fit for anybody who values tradition and is looking for a timeless classic.
Since 2013, Maurice Lacroix has given a special attention to all the details that make the big difference in its “Les Classiques” mechanical collection. and this year, the Les Classiques Chronographe has witnessed an impressive uplifting that gives it a much more contemporary look. the dial offers more depth and detail and the bezel has also been reshaped.
7.1
bRaNd ObJEcTIvES
7.2
pROdUcT INfORMaTION
LES CLaSSiQUES COLLECtiON l 41
7.2.2
aSSORTMENTLES CLaSSiQUES | CHrONOGraPHE
LES CLaSSiQUES COLLECtiON l 42
automatic movement ML112Ø 41 mm stainless steel
Black gold sun-brushed and snailed dial with 4N indexes
4N gold plated handsBlack genuine calf crocodile imitation strap
with standard buckleMetal bracelet
N° 16 CHRONOGRAPHELC6158-SS001-330 LC6158-SS002-330
automatic movement ML112Ø 41 mm stainless steel
Silver sun-brushed and snailed dial with 4N indexes4N gold plated hands
Brown genuine calf crocodile imitation strap with standard buckle
Metal bracelet
N° 15 CHRONOGRAPHELC6158-SS001-130 LC6158-SS002-130
CASE
■ Ø 41 mm, Stainless steel case.
■ Finishing combining polished and brushed surfaces
■ Domed sapphire crystal with anti-reflective coating (inside)
■ Water resistant to 30 m /3 atm
DIAL
■ Silver or black gold sun-brushed center, snailed hours and sun-brushed minutery dial.
■ Sandblasted counters.
■ Black printings for silver version and white printings for black gold version.
■ 4N gold plated diamond cut applied hour-markers and logo.
HANDS
■ 4N gold plated diamond-cut hands.
STRAP/BRACELET
■ Brown or black Genuine calfskin strap
■ Or metal bracelet
BUCKLE
■ Stainless steel folding clasp with pushers
MOVEMENTAUTOMATIC MOVEMENT ML112
■ Functions: – Hours, minutes, seconds indicated by central hands – Power reserve indicated by 7 o’clock hand – Date indicated in an aperture at 3 o’clock
viBratiON: 28 800 alt/h, 4 HzPOWEr rESErvE: 48 hoursJEWELS: 25aDJUStMENtS: 3 positions after full winding and after
24 hoursDECOratiON: rhodium plated movement
7.2.3
TEchNIcal INfORMaTION7.2.4
INSTRUcTIONS fOR USE
LES CLaSSiQUES COLLECtiON l 43
CAPTION
Hands on the three-counter watch:a Seconds handsB Minutes handC Hours hand
Chronograph hands:D 60 seconds timerE 30 minutes timerF 12 hours timer
G DateH Pushpiece to start and stop chronographi Pushprice to reset chronograph hands to zeroJ Crown
CROWN IN POSITION 1
■ Normal position. Winding.
CROWN IN POSITION 2
■ rapid date correction. turn clockwise until the date dis-played corresponds to the day before the desired date.
YOUR TIMEIS SIMplYSOphISTIcaTEd.
LES CLaSSiQUES | DatE
YOUR TIMEIS SIMplYSOphISTIcaTEd.
LES CLaSSiQUES | DatE
LES CLaSSiQUES COLLECtiON l 44
8.2.1
pROdUcT KEY SalES aRgUMENTS
■ Extend the “Les Classiques” collection with a bigger size: 40 mm
Maurice Lacroix’s “Les Classiques” mechanical collection is the perfect first step into traditional Swiss watchmaking. the perfect fit for anybody who values tradition and is look-ing for a timeless classic.
through the Les Classiques Date, Maurice Lacroix demon-strates its mastery of pure, simple designs, full of refinement. “Simple and sophistication” may sound like two contradictory words. However, the two words are wonderfully apt when describing the Les Classiques Date.
When the design is so pure, the format must just be perfect. For this reason, in 2015, the brand introduces a slightly larger, 40mm declination of its Les Classiques Date.
8.1
bRaNd ObJEcTIvES
8.2
pROdUcT INfORMaTION
LES CLaSSiQUES COLLECtiON l 45
8.2.2
aSSORTMENTLES CLaSSiQUES | DatE
LES CLaSSiQUES COLLECtiON l 46
automatic movement ML115Ø 40 mm stainless steel
Silver fl at dial, 4N gold plated indexes4N gold plated hands
Genuine calf strap with standard buckleMetal bracelet
automatic movement ML115Ø 40 mm stainless steel
Silver fl at dial, rhodied indexesrhodium plated hands
Genuine calf strap with standard buckleMetal bracelet
N° 18 DATELC6098-SS001-121 LC6098-SS002-121
N° 17 DATELC6098-SS001-120 LC6098-SS002-120
LES CLaSSiQUES COLLECtiON l 47
automatic movement ML115Ø 40 mm stainless steel
Silver snailed dial, rhodied plated indexesrhodium plated hands and blue GS
Genuine calf strap with standard buckleMetal bracelet
automatic movement ML115Ø 40 mm stainless steel
Silver snailed dial, 4N gold plated indexes4N gold plated hands
Genuine calf strap with standard buckleMetal bracelet
N° 19 DATELC6098-SS001-320 LC6098-SS002-320
N° 20 DATELC6098-SS001-131 LC6098-SS002-131
LES CLaSSiQUES COLLECtiON l 48
automatic movement ML115Ø 40 mm stainless steel
Black gold snailed dial, 4N gold plated indexes4N gold plated hands
Genuine calf strap with standard buckleMetal bracelet
N° 21 DATELC6098-SS001-130 LC6098-SS002-130LC6098-SS001-130 LC6098-SS002-130
N° 21 LC6098-SS001-130 LC6098-SS002-130
N° 21 DATELC6098-SS001-130 LC6098-SS002-130
8.2.2
aSSORTMENTLES CLaSSiQUES | DatE
CASE
■ Ø 40 mm, Stainless steel case
■ Finishing combining polished and brushed surfaces
■ Domed sapphire crystal with one side anti-reflective coating
■ Water-resistant to 30 m/3 atm
DIAL
■ Silver opalin dial with rhodied or 4N gold plated indexes and logo, black printings.
■ Silver 6:00–12:00 brushed center and minutery and snailed hours with rhodied or 4N gold plated arabic indexes and logo, black printings.
■ For silver/rhodium dial, dots in blue. For silver/4N dial, rhodied dots and black and blue printings.
■ Black gold 6:00–12:00 brushed center and minutery and snailed hours with 4N gold plated arabic indexes and logo, black and white printings.
HANDS
■ rhodium or 4N gold plated hands. Diamond-cut faceted hours and minutes hands.
■ For the silver snailed dial, GS in blue.
STRAP/BRACELET
■ Genuine crocodile imitation strap
■ Metal bracelet
BUCKLE
■ Stainless steel buckle on both straps provided
MOVEMENTAUTOMATIC MOVEMENT ML115
■ Functions: – Hours, minutes, seconds indicated by central hands – Date indicated in an aperture at 6 o’clock
viBratiON: 28 800 alt/h, 4 HzPOWEr rESErvE: 38 hoursJEWELS: 26aDJUStMENtS: 3 positions after full winding and after
24 hoursDECOratiON: rhodium – plated movement
5.2.4
INSTRUcTIONS fOR USE
capTION
a Seconds handb Minutes handc hours hand
CAPTION
a Second handB Minute handC Hour hand D DateE Crown
CROWN IN POSITION 1
Normal position. Winding.
CROWN IN POSITION 2
For automatic watches: instant adjustment of date and day. turn clockwise and set date to the date immediately pre-ceding the desired date (e.g. set 5th for 6th). For watches with day display: turn counterclockwise until the day display is the day immediately preceding the desired day (e.g. set Friday Saturday).
CROWN IN POSITION 3
For automatic watches: watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight the date (and day for watches with day display) will change to the desired position. Continue to turn in the same direc-tion until the exact time is set.
8.2.3
TEchNIcal INfORMaTION8.2.4
INSTRUcTIONS fOR USE
LES CLaSSiQUES COLLECtiON l 49
YOUR TIME ISThE SKY ONYOUR WRIST.
LES CLaSSiQUES COLLECtiON l 50
LES CLaSSiQUES | CHrONOGraPHE PHaSES DE LUNE LaDiES
9.2.1
pROdUcT KEY SalES aRgUMENTS
■ Extend the “Les Classiques” Phase de Lune ladies with new dials
through its Les Classiques (quartz) collection, Maurice Lacroix demonstrates that high quality timeless watchmaking can be offered at a very competitive price positioning.
Featuring one of the best Swiss quality quartz movements on the market and assembled according to the very demand-ing Maurice Lacroix quality standards, the Les Classiques (quartz) collection offers a wonderful blend of reassuring elegance and personality. a very attractive collection for ambitious and upcoming young women wanting to look both sharp and confident.
9.1
bRaNd ObJEcTIvES
9.2
pROdUcT INfORMaTION
LES CLaSSiQUES COLLECtiON l 51
9.2.2
aSSORTMENTLES CLaSSiQUES | CHrONOGraPHE PHaSES DE LUNE LaDiES
LES CLaSSiQUES COLLECtiON l 52
Quartz movementØ 38 mm stainless steelSun-brushed silver dial4N gold plated hands
Brown genuine calf strap with standard buckleMetal bracelet
Quartz movementØ 38 mm stainless steelWhite lacquered dialrhodium plated hands
White genuine calf strap with standard buckleMetal bracelet
N° 23 CHRONOGRAPHE PHASES DE LUNE LADIESLC1087-SS001-121 LC1087-SS002-121
N° 22 CHRONOGRAPHE PHASES DE LUNE LADIESLC1087-SS001-120 LC1087-SS002-120
Quartz movementØ 38 mm stainless steel
Sun-brushed anthracite dial4N gold plated hands
White genuine calf strap with standard buckleMetal bracelet
N° 24 CHRONOGRAPHE PHASES DE LUNE LADIESLC1087-SS002-821
LES CLASSIQUES CoLLECtIon l 54
CASE
■ Ø 38 mm, Stainless steel case.
■ Polished finishing surfaces
■ Domed sapphire crystal
■ Water-resistant to 30 m/3 atm
DIAL
■ White lacquered dial with rhodied Arabic numbers and logo and black printings
■ Silver sun-brushed dial with 4n Arabic numbers and logo with black printings
■ Anthracite sun-brushed dial with 4n Arabic numbers and logo with white printings
HANDS
■ 4n gold plated or rhodied diamond-cut hands with Superluminova SLnC1 on hours and minutes hands
STRAP/BRACELET
■ White or brown genuine crocodile imitation skin strap
■ Metal bracelet
BUCKLE
■ Stainless steel buckle
MOVEMENTQUARTz MOVEMENT
■ Functions: - Hours, minutes, and chronograph seconds indicated by central hands
- Small second at 2 o’clock - Chronograph 30 minutes counter at 10 o’clock - Date indicated by disc at 4 o’clock - Moon phase indicated by disc at 6 o’clock
9.2.3
Technical informaTion
CAPTION
Watch hands:a Seconds handB Minute handC Hour handD DateE Moon phaseF Chronograph hand ( 1/5 second counter)G 30 minutes counterH Pushbutton to start and stop chronographi Pushbutton to split/reset chronograph hands to zeroJ Crown
CROWN IN POSITION 1
■ Normal position.
CROWN IN POSITION 2
■ adjustment of the date and moon phase.
■ Caution: never correct date between 9 p.m. and 0.30 a.m.
CROWN IN POSITION 3
■ Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight the date will change to the desired position. Continue to turn in the same direction until the exact time is set.
9.2.4
INSTRUcTIONS fOR USE
LES CLaSSiQUES COLLECtiON l 55
fIabacOllEcTION
FiaBa COLLECtiON l 56
FiaBa COLLECtiON l 57FiaBa COLLECtiON l 57
YOUR TIMEIS a SIMplY JOY.
FiaBa | DatE
FiaBa COLLECtiON l 58
10.2.1
pROdUcT KEY SalES aRgUMENTS
■ Extend Fiaba collection with a new MOP dial and steel polished bezel, and new model gold plated 4N
■ Dial decorations with poetic “water drop“ guilloché pattern
Maurice Lacroix portfolio of ladies watch is growing with this new Fiaba. it reinforces the brand's ladies offer, that had predominantly focused on masculine timepieces until now.
the round interpretation of the successful Fiaba collection symbolizes this extension of the brand’s feminine range of products and offers a wide selection of fresh, luxurious, glittering and glamorous timekeeping.
indeed, “round is beautiful!”
10.1
bRaNd ObJEcTIvES
10.2
pROdUcT INfORMaTION
FiaBa COLLECtiON l 59
N° 25 DATE (28MM)Fa1003-PvP06-110
Quartz movementØ 28mm Gold plated case
Silver roman dial4N Gold plated hands
4N Gold plated Metal bracelet
N° 27 DATE (32MM)Fa1004-PvP06-110
Quartz movementØ 32 mm Gold plated case
Silver roman dial4N Gold plated hands
4N Gold plated Metal bracelet
N° 26 DATE (28MM)Fa1003-SS002-170
Quartz movement
Ø 28 mm stainless steel caseWhite MOP diamonds dial
rhodium plated handsPolished stainless steel bracelet
N° 28 DATE (32MM)Fa1004-SS002-170
Quartz movement
Ø 32 mm stainless steel caseWhite MOP diamonds dial
rhodium plated handsPolished stainless steel bracelet
10.2.2
aSSORTMENTFiaBa | DatE
FiaBa COLLECtiON l 60
FiaBa COLLECtiON l 61
CASE
■ Ø 28 mm or 32 mm, Stainless steel case,
■ Fully polished finishing
■ Domed sapphire crystal with anti-reflective coating (inside)
■ Water-resistant to 30 m/3atm
also available in 4N Gold PvD coated version
DIAL
■ Silver background with “water drop” guilloché pattern and printed romans
■ White mother of pearl with “water drop” pattern and 11 tW natural polished diamonds, 1.10 mm (0.05 Ct.)
HANDS
■ Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution
STRAP/BRACELET
■ 3 rows metal bracelet with radius on the internal part for an optimum comfort.Fully polished execution
available also in 4N gold PvD coating
Folding clasp with pushers
MOVEMENTQUARTz MOVEMENT
■ Functions: Hours and minutes indicated by central hands
5.2.4
INSTRUcTIONS fOR USE
CAPTION
a Seconds handB Minute handC Hour hand D DateE Crown
CROWN IN POSITION 1
Normal position.
CROWN IN POSITION 2
instant adjustment of date and day. turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). Note: for watches with day display: this crown position is to set the time. See instructions below (crown in position 3).
CROWN IN POSITION 3
Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the correct time is set.Note: for watches without date display there is no position 3.
IMPORTANT NOTE
to prevent damage to the movement, do NOt adjust date between 8 p.m. and 1 a.m.
10.2.3
TEchNIcal INfORMaTION10.2.4
INSTRUcTIONS fOR USE
ElIROScOllEcTION
ELirOS COLLECtiON l 62
ELirOS COLLECtiON l 63ELirOS COLLECtiON l 63
YOUR TIME IS UNdERSTaTEd STYlE.
ELirOS | CHrONOGraPHE
ELirOS COLLECtiON l 64
11.2.1
pROdUcT KEY SalES aRgUMENTS
■ renew the collection with more refined and upscale dials
Maurice Lacroix’s Eliros collection is establishing itself as an important and reliable pillar of the brand in some of its key markets.
Simple, balanced, well executed and with a slight “retro” touch, the Eliros collection offers a range of fine chrono-graphs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets. Easy to wear and appro-priate with probably any type of dress code.
the even simpler “Date” version of the Eliros, available both for men (38mm) and ladies (30mm), proposes new dial executions (e.g. intense, deep blue) and also dares to offer a declination with a 4N gold plated case. after all, isn’t Maurice Lacroix a daring brand?
11.1
bRaNd ObJEcTIvES
11.2
pROdUcT INfORMaTION
ELirOS COLLECtiON l 65
Quartz movementØ 40 mm Stainless steel case
Blue sun-brushed dialrhodied plated hands
Calf leather strapSS milanaise bracelet
Quartz movementØ 40 mm Stainless steel case
White lacquered dial4N gold plated hands
Calf leather strapSS milanaise bracelet
N° 30 CHRONOGRAPHEEL1088-SS001-410 EL1088-SS002-410
N° 29 CHRONOGRAPHEEL1088-SS001-112 EL1088-SS002-112
11.2.2
aSSORTMENTELirOS | CHrONOGraPHE
ELirOS COLLECtiON l 66
Quartz movementØ 40 mm Stainless steel caseBlack gold sun-brushed dial
4N gold plated handsCalf leather strap
SS milanaise bracelet
Quartz movementØ 40 mm Stainless steel caseBlack gold sun-brushed dial
rhodied plated handsCalf leather strap
SS milanaise bracelet
N° 31 CHRONOGRAPHEEL1088-SS001-812 EL1088-SS002-812
N° 32 CHRONOGRAPHEEL1088-SS001-811 EL1088-SS002-811
ELirOS COLLECtiON l 67
ELirOS COLLECtiON l 68
Quartz movementØ 40 mm Stainless steel case
Silver sun-brushed dialrhodied plated hands
Calf leather strapSS milanaise bracelet
Quartz movementØ 40 mm Stainless steel case
Black sun-brushed dialrhodied plated hands
Calf leather strapSS milanaise bracelet
N° 33 CHRONOGRAPHEEL1088-SS001-111 EL1088-SS002-111
N° 34 CHRONOGRAPHEEL1088-SS001-311 EL1088-SS002-311
CASE
■ Ø 40 mm, Stainless steel case,
■ Sapphire crystal with anti-reflective coating
■ Water-resistant to 50m/5atm
DIAL
■ White lacquered with roman numbers in black and 4N logo.
■ Or blue, silver, black, black gold sun-brushed with roman numbers in silver or 4N gold, rhodied or 4N logo.
■ 2 circular lines on the minutery.
HANDS
■ Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution
STRAP/BRACELET
■ Calf leather strap with applied polished brand logo, pin buckle
■ Stainless steel milanaise bracelet
BUCKLE
■ Pin stainless steel buckle or included clasp buckle on the milanaise bracelet
MOVEMENTQUARTz MOVEMENT
■ Functions: – Hours and minutes indicated by central hands
– Large date at 12 o’clock – Small seconds at 3 o’clock – 30-minute counter at 9 o’clock – 1/10 second counter at 6 o’clock
5.2.4
INSTRUcTIONS fOR USE
CAPTION
Watch hnads:a Seconds handB Minute handC Hour hand
Chronograph hnads:D 60 seconds timerE 30 minutes counterF 1/10 seconds counter (hour counter after 30 minutes)
G DateH Push-button to start and stop chronograph i Push-button to split/reset chronograph hands to zeroJ Crown
CROWN IN POSITION 1
Normal position.
CROWN IN POSITION 2
turn clockwise to adjust date.
CROWN IN POSITION 3
Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set.
11.2.3
TEchNIcal INfORMaTION 11.2.4
INSTRUcTIONS fOR USE
ELirOS COLLECtiON l 69
YOUR TIMEIS clEaRlYdIScERNIblE.
ELirOS | DatE
ELirOS COLLECtiON l 70
12.2.1
pROdUcT KEY SalES aRgUMENTS
■ renew the collection with more refined and upscale dials
Maurice Lacroix’s Eliros collection is establishing itself as an important and reliable pillar of the brand in some of its key markets.
Simple, balanced, well executed and with a slight “retro” touch, the Eliros collection offers a range of fine chrono-graphs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets. Easy to wear and appro-priate with probably any type of dress code.
the even simpler “Date” version of the Eliros, available both for men (38mm) and ladies (30mm), proposes new dial executions (e.g. intense, deep blue) and also dares to offer a declination with a 4N gold plated case. after all, isn’t Maurice Lacroix a daring brand ?
12.1
bRaNd ObJEcTIvES
12.2
pROdUcT INfORMaTION
ELirOS COLLECtiON l 71
12.2.2
aSSORTMENTELirOS | DatE
ELirOS COLLECtiON l 72
Quartz movementØ 38 mm 4N Gold plated caseWhite lacquered dial, 4N logo
4N Gold plated handsCalf leather strap
Quartz movementØ 38 mm Stainless steel case
White lacquered dial, rhodied logorhodied plated hands
Calf leather strapSS milanaise bracelet
N° 36 DATEEL1087-PvP01-111
N° 35 DATEEL1087-SS001-111 EL1087-SS002-111
DATEEL1087-SS001-111 EL1087-SS002-111
N° 35 EL1087-SS001-111 EL1087-SS002-111
N° 35 DATEEL1087-SS001-111 EL1087-SS002-111
N° 36 DATEEL1087-PvP01-111
Quartz movementØ 38 mm Stainless steel case
Sun-brushed black, rhodied logorhodied plated hands
Calf leather strapSS milanaise bracelet
N° 37 DATEEL1087-SS001-312 EL1087-SS002-312
DATEEL1087-SS001-312 EL1087-SS002-312
N° 37 EL1087-SS001-312 EL1087-SS002-312
N° 37 DATEEL1087-SS001-312 EL1087-SS002-312
Quartz movementØ 38 mm Stainless steel case
Sun-brushed blue, rhodied logorhodied plated hands
Calf leather strapSS milanaise bracelet
N° 39 DATEEL1087-SS001-410 EL1087-SS002-410
DATEEL1087-SS001-410 EL1087-SS002-410
N° 39 EL1087-SS001-410 EL1087-SS002-410
N° 39 DATEEL1087-SS001-410 EL1087-SS002-410
ELirOS COLLECtiON l 73
Quartz movementØ 38 mm 4N Gold plated case
Sun-brushed blue, 4N logo4N Gold plated hands
Calf leather strap
N° 38 DATEEL1087-PvP01-410
N° 38 DATEEL1087-PvP01-410
12.2.2
aSSORTMENTELirOS | DatE
ELirOS COLLECtiON l 74
Quartz movementØ 38 mm Stainless steel case
Sun-brushed black gold, 4N logo4N Gold plated handsBlack calf leather strapSS milanaise bracelet
Quartz movementØ 38 mm Stainless steel case
Sun-brushed silver, rhodied logorhodied plated hands
Brown Calf leather strapSS milanaise bracelet
N° 41 DATEEL1087-SS001-812 EL1087-SS002-812
N° 40 DATEEL1087-SS001-112 EL1087-SS002-112
ELirOS COLLECtiON l 75
CASE
■ Ø 38 mm, Stainless steel case,
■ Sapphire crystal with anti-reflective coating
■ Water-resistant to 50 m/5 atm
available also in 4N gold plated case
DIAL
■ White lacquered with black numbers, rhodied or 4N logo
■ Sun-brushed in Blue, silver, black, black gold with silver, black, 4N printings and rhodied or 4N logo
■ circular lines on the minutery
HANDS
■ Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution
STRAP/BRACELET
■ Calf leather strap with applied polished brand logo, pin buckle
■ Stainless steel milanaise bracelet
BUCKLE
■ Pin stainless steel or 4N gold plated buckle, or included clasp buckle on the milanaise bracelet
MOVEMENTQUARTz MOVEMENT
■ Functions:– Hours, minutes and seconds indicated by central hands
– Date indication at 3 o’clock
CAPTION
a Seconds handB Minute handC Hour hand D DateE Crown
CROWN IN POSITION 1
Normal position.
CROWN IN POSITION 2
instant adjustment of date and day. turn clockwise and set date to the date immediately pre-ceding the desired date (e.g. set 5th for 6th). Note: for watches with day display: this crown position is to set the time. See instructions below (crown in position 3).
CROWN IN POSITION 3
Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the correct time is set.Note: for watches without date display there is no position 3.
IMPORTANT NOTE
to prevent damage to the movement, do NOt adjust date between 8 p.m. and 1 a.m.
12.2.3
TEchNIcal INfORMaTION12.2.4
INSTRUcTIONS fOR USE
YOUR TIMEIS ElEgaNcEaNd SIMplIcITY.
ELirOS | DatE LaDiES
ELirOS COLLECtiON l 76
YOUR TIMEIS ElEgaNcEaNd SIMplIcITY.
13.2.1
pROdUcT KEY SalES aRgUMENTS
■ renew the collection with more refined and upscale dials
Maurice Lacroix’s Eliros collection is establishing itself as an important and reliable pillar of the brand in some of its key markets.
Simple, balanced, well executed and with a slight “retro” touch, the Eliros collection offers a range of fine chrono-graphs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets. Easy to wear and appro-priate with probably any type of dress code.
the even simpler “Date” version of the Eliros, available both for men (38mm) and ladies (30mm), proposes new dial executions (e.g. intense, deep blue) and also dares to offer a declination with a 4N gold plated case. after all, isn’t Maurice Lacroix a daring brand ?
13.1
bRaNd ObJEcTIvES
13.2
pROdUcT INfORMaTION
ELirOS COLLECtiON l 77
13.2.2
aSSORTMENTELirOS | DatE LaDiES
ELirOS COLLECtiON l 78
Quartz movementØ 30 mm 4N gold plated case
White lacquered diamonds dial, 4N logo4N gold plated hands
Calf leather strap, 4N logo
Quartz movementØ 30 mm Stainless steel case
White lacquered dialrhodied plated hands
Calf leather strapSS milanaise bracelet
Quartz movementØ 30 mm Stainless steel case
White lacquered diamonds dialrhodied plated hands
Calf leather strapSS milanaise bracelet
N° 43 DATE LADIESEL1084-PvP01-150
N° 44 DATE LADIESEL1084-SS001-111 EL1084-SS002-111
N° 42 DATE LADIESEL1084-SS001-150 EL1084-SS002-150
N° 42 DATE LADIES N° 44 N° 43 DATE LADIESDATE LADIES DATE LADIES
ELirOS COLLECtiON l 79
Quartz movementØ 30 mm Stainless steel case
Black sun-brushed diamonds dialrhodied plated hands
Calf leather strapSS milanaise bracelet
Quartz movementØ 30 mm Stainless steel case
White lacquered4N gold plated hands
Calf leather strap, 4N logo
N° 45 DATE LADIESEL1084-SS001-350 EL1084-SS002-350
N° 46 DATE LADIESEL1084-PvP01-112
N° 45 N° 46 DATE LADIESDATE LADIES
Quartz movementØ 30 mm Stainless steel case
Silver Sun-brushedrhodied plated hands
Calf leather strapSS milanaise bracelet
N° 47 DATE LADIESEL1084-SS001-113 EL1084-SS002-113
Quartz movementØ 30 mm Stainless steel case
Black gold sun-brushedrhodied plated hands
Calf leather strapSS milanaise bracelet
N° 48 DATE LADIESEL1084-SS001-813 EL1084-SS002-813
Quartz movementØ 30 mm Stainless steel case
Black sun brushedrhodied plated hands
Calf leather strapSS milanaise bracelet
N° 49 DATE LADIESEL1084-SS001-313 EL1084-SS002-313
13.2.2
aSSORTMENTELirOS | DatE LaDiES
ELirOS COLLECtiON l 80
N° 48 N° 49 DATE LADIES DATE LADIES
ELirOS COLLECtiON l 81
CASE
■ Ø 30 mm, Stainless steel case
■ Sapphire crystal
■ Water-resistant to 50 m/5 atm
available also in 4N gold plated.
DIAL
■ White lacquered with 8 diamonds of 1.10mm, Wessel-ton (0.04cts), with rhodied logo, black printings
■ White lacquered with 8 diamonds of 1.10mm, Wessel-ton (0.04cts), with 4N logo, black printings
■ Black sun-brushed dial with 8 diamonds of 1.10mm, Wesselton (0.04cts), with rhodied logo, silver printings
■ White lacquered , with rhodied logo, black printings with 2 circular lines
■ Sun-brushed dial, with rhodied or 4N logo, black or silver printings with 2 circular lines
HANDS
■ Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution
STRAP/BRACELET
■ Calf leather strap with applied polished brand logo, pin buckle
■ Stainless steel milanaise bracelet
BUCKLE
■ Pin stainless steel buckle or included clasp buckle on the milanaise bracelet
MOVEMENTQUARTz MOVEMENT
■ Functions:– Hours, minutes and seconds indicated by central hands
– Date indication at 3 o’clock
5.2.4
INSTRUcTIONS fOR USE
capTION
a Seconds handb Minutes handc hours hand
CAPTION
a Seconds handB Minute handC Hour hand D DateE Crown
CROWN IN POSITION 1
Normal position.
CROWN IN POSITION 2
instant adjustment of date and day. turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). Note: for watches with day display: this crown position is to set the time. See instructions below (crown in position 3).
CROWN IN POSITION 3
Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the correct time is set.Note: for watches without date display there is no position 3.
IMPORTANT NOTE
to prevent damage to the movement, do NOt adjust date between 8 p.m. and 1 a.m.
13.2.3
TEchNIcal INfORMaTION13.2.4
INSTRUcTIONS fOR USE
all details printed in this catalogue are for information only. Subsequently, all details are subject to change without prior notice or may contain errors.
On all Maurice lacroix Manufacture movements, watchmakers have to be trained before opening the watch.To find out more about training sessions or for technical informations, please visit our website: www.extranet.mauricelacroix.com
pERSONal NOTES
cUSTOMER SERvIcE
YOUR TIME IS NOW.
mauricelacroix.com
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