Master ppt social

Get Results from Social and SEO

Connect with the DMA…

• The #tag for this event is: #dmasocialSEO

• LinkedIn: DMA: Direct Marketing Association (UK) Limited

• Twitter: @DMA_UK/ @DMANorth

• DMA Website: http://www.dma.org.uk

• Email: dma@dma.org.uk or events@dma.org.uk

• Phone: 020 7291 3300 or 0161 918 6780

Today’s agenda

• 17.00 – 17.30: Registration and Coffee• 17.30 – 17.35: Event Introduction

- Kelly Farrington, Managing Director, Media Wow

• 17.35 – 18.20: Social – Bloom Agency• - Alex Craven, CEO• - Peter Laflin, Head of Insight • 18.20 – 19.05: SEO – Latitude Digital Marketing• - James Lowery, Head of SEO• 19.05 – 19.15: Q&A and Close• 19.15 – 20.00: Networking

Digital Discovery

Alex Craven - CEO@alexcraven

Peter Laflin - Head of Data Insight@systemspeter

#dmasocialSEO

DMA – Getting Results from Social

Digital Discovery

Getting Results from Social

Big Data & CRM & DM

Digital Discovery

There is A LOT of it!

Digital Discovery

And it happens all the time, everywhere

Digital Discovery

Image source http://profesorbaker.com/2011/08/27/your-digital-footprint-danger-or-opportunity/

Digital Discovery

Single Customer View

Digital Discovery

Next generation integrated social media tool

DataSift

Whisper

FacebookTwitter

Etc…

CallCredit

Bloom

Client X Client Y

Client Z

TSB

Universityof Reading

Department of Innovation & Skills

University ofCambridge University

of Oxford

Digital Discovery

1. Identifying true influencers

2. Using your existing customers to find new customers

3. Trigger based communications

Digital Discovery

1. Identifying true influencers

Digital Discovery#DE2012

#DE2012

Digital Discovery#DE2012

#DE2012

Digital Discovery#DE2012

#DE2012

Digital Discovery#DE2012

#DE2012: Top Tweeters

Digital Discovery#DE2012

#DE2012: Top Tweeters

4 joint followers

Digital Discovery#DE2012

#DE2012: Top Tweeters

Digital Discovery#DE2012

#DE2012: Top Tweeters

Digital Discovery#DE2012

#DE2012: Top Tweeters

Digital Discovery#DE2012

#DE2012: Top Tweeters

Digital Discovery#DE2012

#DE2012: Top Tweeters:

Digital Discovery#DE2012

#DE2012: Top Tweeters:

Digital Discovery#DE2012

#DE2012: Top Tweeters:

Digital Discovery#DE2012

#DE2012: Top Tweeters:

Account Klout Influence

Nicolebeale 48 57

Cyberdoyle 56 52

Bnhorsburgh 41 36

ABLocalBargains 42 21

Nick_Appleyard 52 20

GraemeEarl 50 18

Amendor 55 12

Cpheth 43 12

Penval 47 12

Dotrural 43 12

Digital Discovery

Eurovision 2012

DMA

Digital DiscoveryDMA

Client Case Study

Digital Discovery

Hampton Court Influencers

Garden conversationGarden Conversation

@AdamHenson@BillOddie

HRP_Palaces

DMA

Digital Discovery

Our Insight• Normal SSE strategy: reach = 74,000• SSE strategy: reach = 115,000

• 55% improvement in reach

• This approach also has massive SEO benefits

DMA

Digital Discovery

Blog Post on Landscape Juice with link back to AHI Hampton Page

Matt is a garden designer, key influencer and has agreed to guest blog for AHI

We gave Matt tickets to HCPFS

3, 560 Followers

Domain Authority: 41

80 Users of App

DMA

Digital Discovery

Spam Networks

LonData VI

Digital Discovery

2. Using your existing customers to find new customers

Digital Discovery

What We Do

Advertising

Brand Design

WebBuild

Analysis

SocialSEO

Digital

Insight&Ideas

Digital Discovery

3.Trigger based communications

Digital Discovery

Single Customer View

Digital Discovery

Opted in, trigger based communications

Trigger based communications

Digital Discovery

SEOOutdoor

MagazineTV

EmailDir

ect M

ailSocial Media

Affiliate MarketingOnline Display

Paid

Sea

rch

Radio

Classified

forget silos

listen to stories

learn by asking

modern talking

brand differently

what’s next

thank you

James LoweryLatitude Digital Marketing@latitude_group

Thank you…

Upon completion of the online evaluation forms presentations

will be available.

A final thank you to all of today’s speakers:

Alex Craven, Bloom Agency

Peter Laflin, Bloom Agency

James Lowery, Latitude Digital Marketing

Kelly Farrington, Media Wow

Please return your badges to the registration desk we look forward to

seeing you again!