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Colmar and its surroundings
Located in the heart of Alsace and surrounded by major cities as Strasbourg, Basel (Switzerland) and Freiburg (Germany), Colmar is the wine capital of Alsace and known as a welcoming city with human dimension. Situated in a land of contrasts, the Alsace vineyard enjoys a great diversity of country sides and landscapes. Gifted for its wine culture, the region is endowed with dry and temperate climate, complex geology, as well as favorable soils and ideal exposure for its vineyards.
university of Haute alsaCe faCulty of marketing and agrosCienCes
Located a few minutes walk away from the historic center of Colmar, our campus provides comfortable and functional area for students.
We offer a deep training program and opportunities to improve knoWledge in international Wine trade tHrougH Courses in: • Consumer behavior evolution in wine
purchasing• Operators and markets in wine and wine
industry• Legislations and regulations in wine and
liquor trade• Characteristics of wine products• Design, developement and interpretation
of market researches• Developement of wine marketing and
brand strategy • Follow up commercial evolution of newly
launched products• Management of international marketing
process of wine products
opportunities
• Negotiator in wine and liquor • Marketing and product manager• Communication manager• Commercial trading manager for wine
companies or groups of producers• National or international purchaser• Responsible for import / export• Wine brokers
studying in franCe
Housing costs 270 € to 450 € /monthThe University of Haute Alsace will make all the necessary arrangements to make your stay comfortable. You can chose between a room (4,5 km from Campus) at 262 € / month or a stu-dio (in front of the Campus) at 450 € / month (heating and water charges included)
Internet access costes 8 € to 15 € / month Low or high speed access
Banking & Insurance costs 5 € / month
Travel costs 17 € / monthColmar offers different opportunities to travel around by bus at advantageous rates. Unlimi-ted bus travel accross the region is charged 17€ / month (optional)
Food & Drinks costs 5 € / personThe campus offers you a student restaurant where you can have lunch (exceptweekend) at 5 €
Health Insurance 215 € / yearOnce you are enrolled in the program at our university, you will also have to subscribe to a local health insurance. Our administration will help you contact the health insurance services and to get you covered in case of illness or ac-cident
PROGRAM
Semester 3Knoweldge of Wine
OenologyInteraction between soil and wine sensory analysisWine history and geographyTransitions towards organic and natural wines
Wine Economics and international tradeInternational Economics of wine marketsInternational trade and technics applied to wine exportationInstitutions and wine professional organizations
Wine MarketingGeneral wine marketing strategyAdaptation of the marketing strategy to the transition towards organic/natural winesDirect marketing, sales promotion and packaging designComparative approachs of foreign wines
Wine LegislationComparative approach to the legislations affecting the wine and spirits industryCommercial litigation
ApplicationsExperiential seminar
Semester 4Internship
ReportProfessional mission
Master ThesisMaster ThesisOral Defense
This Master program is held on two semesters (3rd and 4th) of the same academic year.
The majority of courses are in English, so all students must be English-speaking (B2 level certified).
The second semester is dedicated to internship and editing Master Thesis. The assigned professors are both competent University teachers and qualified professionals in the wine area.
Service d’Information et d’Orientation (SIO) Maison de l’Etudiant, 1 rue Alfred Werner
68 093 Mulhouse Cedex Tél : 03 89 33 64 40 - Courriel : sio@uha.fr
Site : www.sio.uha.fr
FMA - Faculté de Marketing et d’AgrosciencesPôle Marketing
32 rue du GrillenbreitBP 50568
68008 Colmar Cedex
Courriel : master.marketing.fma@uha.fr
Site : www.fma.uha.fr
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