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Mass Media and Society
Chapter 7: Radio
Feb. 7, 2014
Chapter 7:Radio
• Evolution of radio broadcasting
• Radio’s impact on culture• The new future of radio
The inventionof radio
• Telegraph: early communication technology
• By 1870s, telegraph technology used to develop telephones
Radio’s arrival
• Marconi popularized wireless technology
• By 1912, regulations were in place
• Radio networks rise in 1920s
Radio networks
• NBC, CBS, ABC• Variety shows were
among innovations• Networks are still
powerhouses today
Regulation
• Radio act of 1927 established Federal Radio Commission
• Radio established as largely commercial enterprise
• Big networks: 70% market share
Golden Ageof Radio
• Between 1930 and mid-1950s
• Offerings included daytime soap operas, comedy variety shows, prestige dramas
• News broadcasts
The FCC
• Federal Communications Commission created by Communications Act of 1934
• Stations limited to 50,000 watts of power
• 1949: Fairness Doctrine
Post-Golden Age
• TV ends radio’s dominance
• Stations turn to Top 40• FM grows• Public radio emerges• Radio industry
consolidates
Impact on culture
• Rush Limbaugh• Political talk shows• Sports talk shows• Howard Stern, “shock”
jocks, controversies
Radio’s new future
• Satellite radio• Internet/streaming radio• Podcasting: 27% of
Internet users listened to podcasts in 2013, up from 21% in 2010
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