Mary Pham + Professional Portfolio

As a marketing professional with extensive background

in graphic design, I strive to marry business strategy with creative

solutions to execute unique, memorable and effective communications. With

a wide range of experiences, including branding, advertising and new media,

I am eager to be a part of furthering your company’s goals. I am pleased to

present the following portfolio for your consideration. Thank you, and I look

forward to becoming an asset for your organization in the near future.

Mary K. Pham

PAC K A GED P OPPY SEED M A IL ER // Announcement

of Stream Realty’s new Orange County division

FOL D - OU T M A IL ER // Profiling Stream Orange County’s

1 million+ square foot leasing portfolio

TA R GE T ED P O S T C A R D // Die-cut direct mailer with

the following message to the company’s customers:

“Stream hits the pavement. Hard.”

C L IEN T PUR SUI T // Response to client’s concern that

the team was too inexperienced to handle the assignment

Be f o re

IN T ER AC T I V E Y E A R-END R E V IE W // Web-based annual report

of the nationwide marketing team’s successes for the year 2008

Never-before-seen marketing campaigns // When Piedmont

Realty Trust wanted to re-introduce their Class AA office leasing opportunity

located in the elite Las Colinas master-planned community, I created a bold

and innovative marketing campaign for this headquarters-caliber project by

touting its “never-before-seen” space. Positioning the asset as Las Colinas’

equivalent of the Loch Ness Monster and utilizing repetitive touches in a

variety of eye-catching mediums, this consistent, persistent and powerful

campaign elevated 6031 Connection to the forefront of the minds that

mattered. Within 40 days of winning the prestigious assignment, the team

successfully signed a lease for three of the nine vacant floors.

E-M A IL BL A S T // Cryptic campaign teasing brokers

with the “Loch Ness Monster of Las Colinas”

Branding communications // Establishing a set standard of

excellence throughout the company became a number one priority as

Stream Realty Partners, L.P. continued to grow. With this need, I wrote and

developed a series of manuals that focused on Stream’s core businesses –

leasing, marketing and property management. By unabashedly detailing the

inner workings of the company’s most successful models, establishing the

principles of the firm’s culture and implementing these ideas nationwide,

Stream Realty Partners, L.P. broke new ground in the commercial real estate

community.

FA MILY OF M A NUA L S // Modus operandi for three of the company’s largest business units

1 Leasing Guidelines 2 Branding Guidelines 3 Property Management Guidelines

1 2 3

Website creation and development // Having a prominent web

presence has now become one of the key tools in generating business. I have

designed high-end websites from straightforward landing pages to elaborate,

dedicated destinations for our clients’ valued assets. I launched a new

firmwide website for Stream Realty Partners, L.P. from concept to completion

– restructuring, redesigning and rebranding Stream’s website to address the

growing needs of a mid-sized company and translating these website design

elements into the company’s pitch / overview templates and nationwide

marketing collateral. Within a one-year time span of the redesign, the firm’s

new visitor traffic increased by 414%.

W EB SI T E // Sleek and high-end redesign

of the company’s gateway to the brand