Martin Richardson Oxford University Press

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Evidence-based policy or policy-based evidence?

Experimenting with evolving business models for the publication of research information

Martin Richardson

Oxford University Press

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Experimenting with evolving Business Models

• OUP is keen to experiment with any business model which may help it achieve its mission more effectively than existing models.

• Our experiments are designed to discover whether new business models can achieve wider dissemination than existing models

• But in order to be successful any new business model will also need to be financially viable

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

• Subscriptions & free access

• Open access

• Author access and institutional repositories

Experimenting with evolving Business Models

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

• Online and print subscriptions

• Consortia pricing

• Document delivery/pay–per view

• Licensing

• Free access for developing countries

• Free back-issue archives

• Free access for authors

Subscriptions and free access

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Case Study: Nucleic Acids Research

Institutional circulation

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2000 2001 2002 2003 04 ytd

Developing countries access

Additional sites with Consortia andmultisite subscriptions

Regular Institutional subscriptions

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Case Study: Nucleic Acids Research

Online usage

0

50,000

100,000

150,000

200,000

250,000

300,000

Full text HTML downloads

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Model Journal

Full OA Nucleic Acids Research

Partial OA Journal of Experimental Botany

Sponsored OA Evidence-Based Complementary & Alternative Medicine

Experimenting with Open Access

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Partial open access model

Optional Author charge of £250/$400

Waiver for UK authors - grant from JISC

Reviews & special issues not open access

Subscription prices held for 2005

Subscription price may be reduced in future years

Partial Open Access

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

• New Journal launched June 2004

• Sponsored by Ishikawa Natural Medicinal Products Research Center,Japan

• Print version sold on subscription

• Online version open access

• No charges to authors

Sponsored Open Access

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Full Open Access

• Editorial review process separate from charging procedure

• Publication charge of $1500 per paper

• Discounted charge of $500 for authors from institutions with print subscriptions or with “institutional membership”

• Simultaneous publication in PubMed Central archive

• Unlimited re-use for research & educational purposes

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Full Open Access

Institutional Membership Scheme

• Becoming an Institutional Member gives discounted publication charges of US$500 (full rate US$1500) to corresponding authors based at the member institution.

• Institutional Membership is FREE if you have an institutional print subscription

• Otherwise a 2005 institutional membership costs £1423 / $2459, which was the price of an online only subscription in 2004.

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Case study: NAR Usage Analysis 2003-4

0

100

200

300

400

500

600

1 2 3 4 5 6

No. months from publication

Full-

text

dow

nloa

ds p

er a

rtic

le

Other issues database issue (open access)

Does Open Access increase usage?

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Does Open Access increase usage?

Average full-text downloads per article

eCam Medical Journal

Research 739 521

Review 902 1140

Average 820 830

Case study: eCam Usage Analysis

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Institutional Repositories

• partnership with Oxford University Library Services, (OULS) in support of the national SHERPA project.

• online access for OULS to articles by Oxford University-based authors published in many of the Oxford Journals from 2002

• the articles will then be searchable via the OULS pilot institutional repository and available free of charge to researchers across the globe

Author e-offprints

OUP authors automatically receive toll-free links for linking to the full text of their articles

Author

Journal

OUP Journals Online

OAI (Open Archives Initiative) harvesters & aggregators

e.g. www.OAIster.org

Oxford University Eprints I.R.

Article

Link to OUP for PDF full text delivery

Metadata toOxford Eprints

OAI harvesters crawl and index OAI-compliant

websites

(Self-archiving)

The OUP/Sherpa Project

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Case Study: Free Archives

Average subscription circulation trend for 28 journals with free back issue archives

Free archive months

No. Journals Circulation 2002-2003

%

6 2 -6.1

12 6 -2.0

24 20 -3.8

UKSG Seminar November 2004 ‘Scientific publishing; free for all?

Experimenting with evolving Business Models

Next steps

– Further usage analysis

– Citations/impact factor

– Financial impact

– Cost/benefit analysis