MARLIES SOBCZAK-BOUMANS Is change a chance

Is change a chance?

Marlies Sobczak-Boumans Schinnen NL

Consultant - author - counselor ESPA

Companies – government - universities

About Wellness

Bron NBTC

To complete the market

Overzicht bedrijven met

wellnessaanbod

Hotellerie

Overige bedrijven

Thermen/baden/spa’s

Cosmeticabedrijven

Fitnesscentra

Hotel/wellnesshotel Medical wellness hotel Wellness resort Kneipp hotel Kuurhotel Vitalhotel enz.

Kuurkliniek Hersteloorden Revalidatiecentra Gezondheidscentra Sanatoria Massage/fysiotherapie Medische behandelcentra Artsenpraktijken Thema gerichte praktijken (asinotherapie e.d.)

Thermencentra Zwembaden Sauna’s Day spa’s Wellnesscentra/-studio’s

Wellnessclubs Wellnessoases Zweefbadcentra Floating centra Yoga- en meditatiecentra Anti-aging centra

Fitnessstudio’s Sportinrichtingen Afslankstudio’s

Beautyfarms Schoonheidssalons Instituten voor huidtherapie Cosmeticastudio’s Zonnestudio's

Gezondheidscentra

Bron: Bundesinstitut BIBB juli 2010

The world is changing

hardening environment

increasing need of relaxation

more interest in body and soul

today actual, tomorrow out/gone

From wellness to selfness

Difficult times for marketers and investors

age complexity

the format men/women are fading

luxury is democratizing=luxury is everywhere

consumers want experience

quick and easy

Silver economy, golden chances

Quote:

"we have silver in our hair, gold in our teeth and gas in

our belly? Plenty with expensive

medical drugs, we are like a goldmine. We take critics as

a sponge, because of our richness and the economy is

floating on our bag".

The market has to change

transformation

capital intensive

volume

profit

all year around

Competitors

For € 200,- to the sun, all inclusive

1% dies

3% migrate

5% change his mind

9% price

14% quality

68% to less join/challenges

What is the reason that you are losing your guests?

necessity competition

reconstruction house versus holyday

general competition

camping versus appartement

product competition

choose for me or for a colleague

Competition

Risk for oversupply

Increased demand - intensive

Increase market supply

entrances € 15 - 20

gastronomy € 20 - 25

beauty € 10 - 15

medical consults € 2

linen rental € 1 - 4

selling products € 0 - 3

average daily spending by visitors in € facts by Rabobank

The concept is leading

Concept

Facilities

Product/services Packages

Sales

Market opportunity

innovation

need

new market

challenge

money

to spend

pay for it

a new

market

no no no no

no new market

no

YES

YES

YES

YES

YES

Time for investment?

exceptional volume rentability marketing- tool

new Market

no worthwile investment

YES

YES

YES

YES

YES

know- ledge

no no no no no

The local DNA as a USP

Innovation = integration

innovation =

integration

SRB

food

service

treat- ments

dura- bility

relaxa- tion

climate medi-

cal

activi- ties

holistic

nature

local reme- dies

innovation =

integration

investors tourist organization

knowledge institute

landscape designers

governement-activities/events

(wellness) accomodations/facilities

local business

insure companies

Innovation = cooperation

investors tourist organization

knowledge institute

landscape designers

governement-activities/events

(wellness) accomodations/facilities

local business

insure companies innovation

=

cooperation

construction

strategic

analysis

selection

facilities and

product

content policy and

company

structure

employees

new market

plans

construction

and

investments

market

position

marketing/p.r.

business plan

overall realisation in

total balance

sales

analyse

customer

expectations

Steps to a new market

The costumer is leading

market market

market service operation

facility

customer

Best practice

Health & Wellness Montferland

40 Hectares-landscape part of the product-own laboratory

with wellnessproducts-young families and people who need

medical help together

Best practice

Q bic hotels - occupation 90 % servicequote 8,5

Hotel room - lounge and restaurant - guestbook

Best practice

An absolute experience: exciting, funny, relaxing, caring The tiny fish nibble softly on the skin

Change is a chance