Marketing Your Ingeo™ Product - Bioselect...

1

Marketing Your Ingeo™ Product

July 2010

2

EnvironmentalReduce footprint

Performance

All natural origins Annually renewable Pure innovation

Brand differentiator Enables consumer choice Feels right Supports consumer values

and beliefs

Emotion

68% less fossil energy use 80-90% less greenhouse gases Made from plants – not oil Environmental leadership Validated LCA, eco profile New after-use options

Foundation of the Ingeo™ Value Proposition

Clarity and optics Form and stiffness UV Stable Non-allergenic Printability Ability to light-weight

3

Walmart's switch to Ingeo™ packaging and containers

GHG savings: 11,957,000 pounds

Equal to eliminating the CO2 emissions from driving a car 14,300,000 miles in one year

Source: NatureWorks LCA Data 2005

reduces greenhouse gas emissions

Ingeo™ based containers and packaging provided a clear basis to advance Walmart’s carbon and energy reduction CSR objectives

Selling products with Ingeo™ packaging for over 18 months demonstrated Ingeo™ value as a differentiable marketing feature

The success of Ingeo™ packaging led to its adoption for numerous Walmart products including vegetable snack trays

Walmart’s conversion of114,000,000 PET containers usedin the grocery retail area in one

year to Ingeo …

4

Q: What are Ingeo™ Fibers

A: Unlike traditional baby wipe brands, which use a blend of polyester, polypropylene, cotton, wood pulp, and /or rayon fibers, Elements Naturals® baby wipes are made from 100% Ingeo™ fibers, the world's first man-made fiber from annually renewable resources. Ingeo™ fibers, a naturally based material made from plants, not oil, are free of chemical additives or surface treatments. Their production requires significantly less fossil fuel resources than the traditional oil-based materials; and produces significantly fewer greenhouse gases (GHG) than traditional synthetic wipes. To learn more go to www.NatureWorksLLC.comwww.ElementsNaturals.com

Elements naturals baby wipes are produced from Ingeo™ fibers

5

Noble Juice bottlesare produced from Ingeo™

Noble juices are the first juices to be packaged in a bottle made from an all natural renewable resource.

How does this impact you and our Earth? A reduced dependency on oil, fewer greenhouse gasses emitted, increased energy efficiency and a clear conscience.

Bottle and label made from

6

Highland Laboratories bottles made from Ingeo™

For 35 years, Highland Laboratories has passionately served the natural products industry pioneering the development of innovative and unique supplement formulations. Since their inception, Highland Laboratories has strived to find eco-friendly means to conduct business. One example is their recent change in packaging. Bottles are now made from Ingeo™ natural plastic, the world’s first and only performance plastic made from 100% annually renewable-resources.

7

iTunes Gift Cards from Ingeo™

8

Giant Eagle leafy green tubsmade from Ingeo™

9

REI Gift Cards made from Ingeo™

This card is made from an ingenious material called Ingeo™, a new natural plastic made from plants instead of oil.

www.NatureWorksLLC.com

10

PlantLove™ made from Ingeo™: an eco friendly innovation.Ingeo™: an ingenious new material made from plants not oil.

Cargo PlantLove™ lipstick tube made from Ingeo™

11

Cub Foods fruit trays made from Ingeo™

12

Film markets through Ingeo barrier technology

Open New Markets

ClearLam: Ingeo Performance Barrier Films

13

14

15

NatureWorks LLC&

Global Converting Partners

Expanding Products& Applications

16