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Marketing Trends = Fashion Trends. By: Jamie Stormer. Social Trends: Hats . The Past. Worn by royalty and upper class People believed hats added to their social status Ladies of influence had a strong desire for beauty, prestige, attention, igniting battles in creativity and flamboyancy - PowerPoint PPT Presentation
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The Past• Worn by royalty and upper class• People believed hats added to their social status• Ladies of influence had a strong desire for
beauty, prestige, attention, igniting battles in creativity and flamboyancy
• The flat cap has a rounded shape, a small brim and a high back. Long associated with working class men
The Present• Revolutions and recessions have slowed
down the practice of extreme headdress• Hats have came & gone as status symbols,
uniforms, and fashion statements as well as being functional sports and protective head gear
The Future• Improvement of the economy• Environment conscious – creative textile
choices (go-green)• Hats will be a big aspect of accessories for
both men and women
Modern Day Trends• Hats can cover a bad hair day, keep your head warm, and shade
your eyes from the sun.• A baseball cap is a popular casual hat worn by people of all
ages.• Celebrities from Michael Jackson to Justin Timberlake have
popularized the trilby hat • Embellished hair ornaments ( hat alternative) embroidered
with ribbons, feathers, butterflies, and jewels secured to the front or side of the head
Forecasting Trends• Hats designed especially for our 2012 Olympics located in
London• Hats that support our presidential 2012 election• It’s a known fact that history repeats itself so designers will
use different shapes in a variety of sizes with the aid of many trims and details that creates a never ending rang of hats for men and women
Fashion TheoryTrickle• Peers• Gangs• Street trends
People in your environment are a big influence on what u wear, how u wear it, and the way u act
Trickle• Politics – John Kennedy• Celebrities – singers,
actors, athletes, etc.
People in society mimic those of authority, idols, trend setters, music, and TV
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