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8/18/2019 Marketing Reserach (Responses) (1)
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Timestamp 1.Do you know about Micromax LED TV
10/21/2015 165!20 "es
10/21/2015 1#2202 $o
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10/2%/2015 1!5611 "es
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2.() "es*t+en +ow ,i, you come to know about it - %.ow ,o you perciee Micromax LED bran, as-
TV ommercia ))or,abe
TV ommercia ))or,abe
3nine ))or,abe
3nine ))or,abe
3nine ))or,abe
3nine ))or,abe
4rint DVT ))or,abe
3nine ))or,abe
( ,ont know ))or,abe
3nine osty
etai outets ))or,abe
TV ommercia ))or,abe
3nine Vaue )or money
3nine Vaue )or money
3nine ))or,abe
TV ommercia ))or,abe
,nt knw Vaue )or money
etai outets ))or,abe
3nine ))or,abe
4rint DVT Vaue )or money
etai outets ))or,abe
3nine Vaue )or money
TV ommercia osty
TV ommercia Vaue )or money
3nine ))or,abeTV ommercia Vaue )or money
TV ommercia Vaue )or money
TV ommercia Vaue )or money
TV ommercia Vaue )or money
TV ommercia Vaue )or money
TV ommercia Vaue )or money
3nine Vaue )or money
4rint DVT Vaue )or money
3nine osty
etai outets ))or,abe
3nine ))or,abe
3nine osty
etai outets osty
TV ommercia Vaue )or money
3nine ))or,abe
3nine ))or,abe
3nine ))or,abe
8/18/2019 Marketing Reserach (Responses) (1)
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3nine ))or,abe
3nine ))or,abe
TV ommercia Vaue )or money
3nine ))or,abe
etai outets Vaue )or money
3nine ))or,abe
Vaue )or money
8/18/2019 Marketing Reserach (Responses) (1)
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&.ow wou, you rate t+e 4icture 7uaity o) Micromax LED-
2
%
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2
%
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8/18/2019 Marketing Reserach (Responses) (1)
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%
%
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5.Di, you see any TV ommercia o) Micromax LED TV -
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8/18/2019 Marketing Reserach (Responses) (1)
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$o
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6.8+en ,i, you see t+e ast ,ertisement o) Micromax LED -
1 week a9o
1 mont+ a9o
neer
neer
6 mont+s a9o
1 mont+ a9o
1 week a9o
neer
neer
1 mont+ a9o
1 mont+ a9o
1 mont+ a9o
neer
1 mont+ a9o
1 week a9o
neer
neer
% mont+s a9o
6 mont+s a9o
neer
6 mont+s a9o
neer
1 week a9o
neer 1 mont+ a9o
1 mont+ a9o
1 mont+ a9o
1 mont+ a9o
1 mont+ a9o
% mont+s a9o
1 mont+ a9o
1 mont+ a9o
1 week a9o
% mont+s a9o
1 week a9o
neer
1 mont+ a9o
% mont+s a9o
1 mont+ a9o
neer
neer
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1 week a9o
1 week a9o
1 week a9o
1 mont+ a9o
neer
6 mont+s a9o
neer
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'.Di, you t+ink LED TV occupies ess space -
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"es
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$o
"es
"es
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#.To )in, t+e 4urc+ase intention on 4icture :uaity
LED wit+ D
LED wit+out D
LD
LED wit+ D
LED wit+out D
LD
Me,ium 7uaity
Me,ium 7uaity
Me,ium 7uaity
LD wit+ D
LD
LD
LED wit+ D
LED wit+out D
LD
Me,ium 7uaity
LED wit+ D
LED wit+ D
LED wit+ D
LED wit+ D
LED wit+ D
LED wit+out D
Me,ium 7uaity
LED wit+out D
LED wit+ DLED wit+ D
LED wit+ D
LED wit+ D
LED wit+ D
LED wit+ D
Me,ium 7uaity
Me,ium 7uaity
Me,ium 7uaity
LD
Me,ium 7uaity
LED wit+out D
LD
Me,ium 7uaity
LED wit+ D
LED wit+ D
LED wit+ D
LED wit+ D
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LED wit+ D
LED wit+ D
LED wit+ D
LED wit+ D
Me,ium 7uaity
LED wit+ D
LED wit+ D
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#.4urc+ase intention on 4icture :uaity ;Me,ium :uaity
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#.4urc+ase intention on 4icture :uaity ;LD
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#.4urc+ase intention on 4icture :uaity ;LED wit+out D
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#.4urc+ase intention on 4icture :uaity ;LED wit+ D< 4urc+ase (ntention on space
%
2
%
5
&
2
%
%
5
5
2
2
%
%
2
2
5
1
2
&
5
&
%
%
%%
%
%
%
%
%
%
%
5
&
%
&
1
%
%
%
%
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5
2
5
%
&
&
&
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4urc+ase intention on =eatures 4urc+ase intention on 4rice ))or,abiity
5 %
5 %
& &
5 1
% 2
% %
& &
2 2
5 &
5 5
% %
2 %
% %
% %
& 2
2 2
5 %
2 2
% %
& %
& &
% &
% %
% %
5 %& %
& %
& %
& %
& %
% %
2 %
& %
& %
& &
% %
% &
% %
% &
% %
% %
% %
8/18/2019 Marketing Reserach (Responses) (1)
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5 %
5 1
5 1
% %
& &
& &
& &
8/18/2019 Marketing Reserach (Responses) (1)
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omparin9 wit+ ot+er LED TV bran,s rate Micromax LED TV - $ame
2 >aiee
% armeet
& ryan
& ?D
2 )ar+een
% Vaib+a
2 >ean
& Macom
2 >+aaka
1 @uc+ b+i b+aro
% y s+ou, i te you
%
& os+an
% ryan
1 onra,
1 4ooAa boka,ia
% sanaya
% LiB
2 @eyur
% ok
& ures+
% iAay
% ais+ai
% manoA
& Crisbane5 riya
5 riya
5 riya
5 riya
5 riya
5 9eeta
& Aanak
% ,eans+i
& ni+arika
& nan,is+
% sunny
% ,+iraA
& c+an,n
5 nan, mis+ra
% >wati
& u+ika.s+a+
& u+ika.s+a+
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% "o9es+ Vai,ya
% @ris+na muni
5 Minaee > Vetkar
% aura ,atiya
% sac+in
& manis+a
% Aoya
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en,er 9e #.4urc+ase intention on 4icture :uaity ;LED
=emae 20 %0
Mae 20 %0
=emae 20 %0
Mae 20 %0
=emae 20 %0
Mae 20 %0
Mae 20 %0
Mae 20 %0
=emae 20 %0
=emae &1 50
=emae 20 %0
Mae 20 %0
Mae %1 &0
Mae 20 %0
Mae 20 %0
=emae 20 %0
=emae 20 %0
=emae 20 %0
Mae 20 %0
Mae 20 %0
Mae 20 %0
Mae %1 &0
=emae %1 &0
Mae 20 %0
Mae 20 %0=emae 20 %0
=emae 20 %0
=emae 20 %0
=emae 20 %0
=emae 20 %0
=emae %1 &0
Mae %1 &0
=emae &1 50
=emae %1 &0
Mae 50 an, aboe
Mae 20 %0
Mae %1 &0
=emae %1 &0
Mae 20 %0
=emae 20 %0
=emae 20 %0
=emae 20 %0
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Mae 20 %0
Mae 20 %0
=emae 20 %0
Mae 20 %0
Mae %1 &0
=emae %1 &0
Mae 20 %0
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it+ D
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x(Picture quality) y
poor :uaity 1 0
me,ium 2 0
LD % '
LED wit+out D & 5
LED D 5 0
LED wit+ D 5
LED wit+out D &
LD %
LED wit+ D 5
LED wit+out D &
LD %
Me,ium 7uaity 2
Me,ium 7uaity 2
Me,ium 7uaity 2LD wit+ D 5
LD %
LD %
LED wit+ D 5
LED wit+out D &
LD 2
Me,ium 7uaity 2
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5LED wit+out D &
Me,ium 7uaity 2
LED wit+out D &
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
Me,ium 7uaity 2
Me,ium 7uaity 2
Me,ium 7uaity 2LD %
Me,ium 7uaity 2
LED wit+out D &
LD %
Me,ium 7uaity 2
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
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LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
Me,ium 7uaity 2
LED wit+ D 5
LED wit+ D 5
LED wit+ D 5
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x(Percieved brand image) y Hypothesis
))or,abe 1 2' 1. Null hypothesis (H0):
Vaue )or money 2 1# &. 'lternate hypothesis (
osty % 5
))or,abe 1 >FMM" 3FT4FT
))or,abe 1
))or,abe 1 Regression Statistics
))or,abe 1 Mutipe 0.0!!6!'
))or,abe 1 >:uare 0.00!!%!
))or,abe 1 ,Auste, >:uar 0.011126
))or,abe 1 >tan,ar, Error 0.6#0'5!
))or,abe 1 3bserations &!
))or,abe 1osty % $3V
))or,abe 1 df SS MS
))or,abe 1 e9ression 1 0.21#66#'&6' 0.21#66!
Vaue )or money 2 esi,ua &' 21.'#1%%125% 0.&6%&%%
Vaue )or money 2 Tota 22
))or,abe 1
))or,abe 1 Coefficient Standard Error t Stat
Vaue )or money 2 (ntercept 1.'''1'1 0.%1&!1152'6 5.6&%%!#
))or,abe 1 5 0.052'#2 0.0'6#%!##05 0.6#6!1
))or,abe 1
Vaue )or money 2 p+a Vaue 0.05
))or,abe 1 (nterpretation T+e 4 aue +ere is !.2# w+ic+ statesVaue )or money 2
osty % oncusion T+ere is no si9ni)icant reations+ip be
Vaue )or money 2
))or,abe 1
Vaue )or money 2
Vaue )or money 2
Vaue )or money 2
Vaue )or money 2
Vaue )or money 2
Vaue )or money 2
Vaue )or money 2
Vaue )or money 2osty %
))or,abe 1
))or,abe 1
osty %
osty %
Vaue )or money 2
))or,abe 1
))or,abe 1
))or,abe 1
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))or,abe 1
))or,abe 1
Vaue )or money 2
))or,abe 1
Vaue )or money 2
))or,abe 1
Vaue )or money 2
))or,abe 1
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There is no significant relationship between the picture quality and the perceived brand iage for !icro
1): There is a significant relationship between the picture quality and the perceived brand iage for !
F Significance F
0.&'1#&5#655 0.&!551&6'!
P-value Lower 95% Upper 95% Lower 95!% Upper 95!%
!.2#''!E00' 1.1&%650#1!1 2.&106!1 1.1&%650#1!1 2.&106!1%55
0.&!551&6'! 0.20'%6&00! 0.101# 0.20'%6&00!5 0.101'!!'#'
t+at it is aboe t+e si9ni)icance ee 0.05 t+ere)ore we accept t+e nu +ypot+esis.
ween t+e picture :uaity an, t+e perceie, bran, ima9e )or micromax LED
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8/18/2019 Marketing Reserach (Responses) (1)
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a" #$%.
croa" #$%.
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x(Percieved brand image) y x (Percieved Brand Recall) y
))or,abe 1 2' 6 mont+s a9o 5
Vaue )or money 2 1# % mont+s a9o &
osty % 5 1 mont+ a9o %
1 week a9o 2
neer 1
))or,abe 1 1 week a9o 2
))or,abe 1 1 mont+ a9o %
))or,abe 1 neer 1
))or,abe 1 neer 1
))or,abe 1 6 mont+s a9o 5
))or,abe 1 1 mont+ a9o %
))or,abe 1 1 week a9o 2
))or,abe 1 neer 1 ))or,abe 1 neer 1
osty % 1 mont+ a9o %
))or,abe 1 neer 1
))or,abe 1 1 mont+ a9o %
Vaue )or money 2 1 mont+ a9o %
Vaue )or money 2 neer 1
))or,abe 1 1 mont+ a9o %
))or,abe 1 1 week a9o 2
Vaue )or money 2 neer 1
))or,abe 1 neer 1
))or,abe 1 % mont+s a9o &Vaue )or money 2 6 mont+s a9o 5
))or,abe 1 neer 1
Vaue )or money 2 6 mont+s a9o 5
osty % neer 1
Vaue )or money 2 1 week a9o 2
))or,abe 1 neer 1
Vaue )or money 2 1 mont+ a9o %
Vaue )or money 2 1 mont+ a9o %
Vaue )or money 2 1 mont+ a9o %
Vaue )or money 2 1 mont+ a9o %
Vaue )or money 2 1 mont+ a9o %
Vaue )or money 2 % mont+s a9o &
Vaue )or money 2 1 mont+ a9o %
Vaue )or money 2 1 mont+ a9o %
osty % 1 week a9o 2
))or,abe 1 % mont+s a9o &
))or,abe 1 1 week a9o 2
osty % neer 1
osty % 1 mont+ a9o %
Vaue )or money 2 % mont+s a9o &
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))or,abe 1 1 mont+ a9o %
))or,abe 1 neer 1
))or,abe 1 neer 1
))or,abe 1 1 week a9o 2
))or,abe 1 1 week a9o 2
Vaue )or money 2 1 week a9o 2
))or,abe 1 1 mont+ a9o %
Vaue )or money 2 neer 1
))or,abe 1 6 mont+s a9o 5
Vaue )or money 2 neer 1
))or,abe 1 6 mont+s a9o 5
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Hypothesis
5 &)1. Null hypothesis (H): There is no significant relationship
& &. 'lternate hypothesis (H1): There is a significant relationshi15
#
1&
>FMM" 3FT4FT
Regression Statistics
Mutipe 0.0201555'&&
>:uare 0.000&062&'2
,Auste, >:uare 0.020#61'05
>tan,ar, Error 1.%222%'6'#%
3bserations &!
$3V
df SS MS F
e9ression 1 0.0%%%!51'6% 0.0%%%!5 0.01!101%''%
esi,ua &' #2.1'06#6&56& 1.'%12
Tota #2.20&0#16%2'
Coefficients Standard Error t Stat P-value
(ntercept 2.&0#16%265% 0.'!6!&5 5.00055 #.%!65'E006
1 0.0%#!610%! 0.2#1!020202 0.1%#20# 0.#!06666!26
p+a Vaue 0.05
(nterpretation T+e 4 aue +ere is #.%! w+ic+ states t+at it is way aboe t+e si9ni)i
oncusion T+ere is no si9nii)cant reations+ip between t+e preciee, bran, im
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between the perceived brand iage and the perceived brand recall for !icroa" #$%.
between the perceived brand iage and the perceived brand recall for !icroa" #$%.
Significance F
0.#!06666!26
Lower 95% Upper 95%ower 95! pper 95!%
1.&%!%&!#!!5 %.%'6!'' 1.&%!%5 %.%'6!''
0.52#1526665 0.6060'5 0.52#15% 0.6060'5
cance ee G0.05H t+ere)ore we accept t+e nu +ypot+esis .
9e an, t+e perciee, bran, reca )or micromax LED .
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Age Awareness Encoding or !" chec#ing the awareness level Encoding or the age
20 %0 "es 1 1
20 %0 $o 2 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 120 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 $o 2 1
20 %0 $o 2 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 $o 2 1
20 %0 "es 1 120 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 "es 1 1
20 %0 $o 2 1
%1 &0 "es 1 2
%1 &0 "es 1 2
%1 &0 "es 1 2
%1 &0 "es 1 2
%1 &0 "es 1 2
%1 &0 "es 1 2
%1 &0 "es 1 2
%1 &0 "es 1 2
%1 &0 $o 2 2
%1 &0 "es 1 2
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&1 50 "es 1 %
&1 50 "es 1 %
I 50 $o 2 &
I 50 "es 1 &
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Age $ode Awareness code Hypothesis 9e
I 50 & $o 2 20 %0
20 %0 1 "es 1 %1 &0
%1 &0 2 &1 50
&1 50 % I 50
consumers andAwareness oicromax E* '+,
icromax E* '+,
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o,e
1
2
%
&
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