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Presented by
Toni J. Chanakas M.Ed.
MarketingMarketing
Getting the Word Out
2Graphic Experience - Recruitment Piece
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Messaging & More Recruitment
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Easier to Reach “Target Audience”Limited Budgets
New Campaign
Campaign Ideas/Concept - Simplicity
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Typography = Clean & Simple
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Elevator Card - Key Talking Points
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Fund-Raising: Awareness
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Lobby Flyer: Simple with Pertinent Info.
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Connecting w/others / Spreading the Word
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Marketing: Creating Awareness• Distribution ChannelsTarget where Students Might Go
• CDC’s
• Free Clinics
• Daycare Centers
• Food Pantries (Salvation Army)
• Word-Of-Mouth
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Marketing: What is the Goal?• Recruitment
Target Market
• Awareness
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