Marketing Management1

Nature of business and Marketing Information through

Newspaper in Bangladesh: An analysis from February 01-

February 28

Introduction

A newspaper is a periodical publication containing news of current events, informative articles,

diverse features, editorials, and advertising. It usually is printed on relatively inexpensive, low-

grade paper such as newsprint. By 2007, there were 6,580 daily newspapers in the world selling

395 million copies a day. The worldwide recession of 2008, combined with the rapid growth of

web-based alternatives, caused a serious decline in advertising and circulation, as many papers

closed or sharply retrenched operations.

General-interest newspapers typically publish stories on local and national political events and

personalities, crime, business, entertainment, society and sports. Most traditional papers also

feature an editorial page containing editorials written by an editor and columns that express the

personal opinions of writers. The newspaper is typically funded by paid subscriptions and

advertising.

Types of news presented in a typical news paper

A typical newspaper is divided into multiple sections. A list of standard newspaper sections are

given below:

Local/domestic/national news

International news

Business/finance/economy

Politics

Sports

Weather

Classified ads

Interviews

Letters from the readers

Opinion/editorial

Entertainment/comics/crossword puzzle/horoscopes

Arts, culture, literature

Events/movies

Broadcast/cable television guide

Society/people

Tourism/travel tips

Computers

Automobiles

Style/fashion

Cooking/cuisine

Health/medicine

Home & decoration

Family

Kids/youth

Magazines and other supplements

It should be pointed out that these sections do not necessarily appear in all newspapers. Within a

newspaper, these sections may not be mutually exclusive.

Meaning of Business and Marketing Information

Business information is one of the three main segments of the information industry.

Marketing information is any information used or required to support marketing decisions - often

drawn from a computerized 'Marketing Information System'.

business and marketing information from February 1 to February 28

1/2/13

BD much behind other neighbours in farm output, speakers tell seminar

2/2/13

Oil prices rise in Asian trade

Onion, fish further up

weekly currency round-up

Walton gets 1st prize in Premier category at DITF

IMF seeks 'durable solution' to Cyprus problems

China approves HSBC sale of Ping An stake

Euro-Parliament team due soon to check on govt measures

BTRC guideline to protect rights of consumers in the offing

GI Law will be passed in winter session of parliament to protect nat'l assets: Barua

Gazette on new import policy published

Harald Lipkau due today

Brian Lara inaugurates Elite Paint factory BMRE

3/2/13

Country gets more than US$ 14b as remittance in 2012

Textile millers to get cash incentive

ECB to hold rates steady

Netherlands keen to invest in Bangladesh

Weak yen yet to reach corporate Japan's bottom line

exchange rate

Walmart continues lobbying in US for India entry

China services' slow uptick highlights mildness of recovery

Sri Lanka, Luxemburg to avoid double taxation

Trade deficit with Thailand crosses $881.50m, GM Quader tells JS

India should 'review FTAs' to boost farm exports

5/2/13

Tk 10b flower market growing by 10pc every year

Storers up potato preservation costs by 12.5 per cent

Publi

Tax at source on savings instruments up by 22pc Storers up potato preservation costs by

12.5 per cent

Sonia H Moni

The country's cold storage owners have increased

potato preservation cost by 12.5 per cent to 50

paisa...read more

CAFAXPO 2013 with product diversification

starts tomorrow

Our Correspondent

CHITTAGONG, February 4: The CAFAXPO fair this year will

exhibit diversification of products and development of backward

linkage...read more

News Briefing

Milk Vita’s new MD takes office

Munir chowdhury took the charge of Managing

Director of Milk Vita, a press release ...read more

Tax at source on savings instruments up by 22pc

More sales recorded

Rezaul Karim

Tax at source on savings instruments and bonds has increased by

about 22 per cent in the last ...read more

Storers up potato preservation costs by

12.5 per cent

Sonia H Moni

The country's cold storage owners have increased

potato preservation cost by 12.5 per cent to 50

paisa...read more

CAFAXPO 2013 with product diversification

starts tomorrow

Our Correspondent

CHITTAGONG, February 4: The CAFAXPO fair this year will

exhibit diversification of products and development of backward

linkage...read more

News Briefing

Milk Vita’s new MD takes office

Munir chowdhury took the charge of Managing

Director of Milk Vita, a press release ...read more

iPad, tablet PCs replacing laptop in local market

BD advised to achieve 8-9pc GDP growth

SC orders disposal of writ in 4 weeks

exchange rate

Ukraine eyes IMF, Russian rescue from recession

Etihad Airways posts 200pc rise in 2012 net profit

Spanish registered unemployed rises to 4.98m in January

Panasonic shares soar nearly 17 per cent on earnings

EU leaders scramble to rescue budget summit

India's rice exports to fall this year as rivals sell cheap

Nature of business and Marketing Information through Newspaper

In Bangladesh most newspaper has separate trade and market page where different business and

marketing related news are published.

Different forms of business information that are published are given below:

News

Market research

Credit and financial information

Company and executive profiles

Industry, country and economic analysis

IT research

Different forms of marketing information that are published are given below:

News of new product launch

News of new company or existing companies new branch

News of different companies newly appointed high officials

News of Brand ambassadors’ of different brands

Market price of different products

Problems and opportunities in local and global market

Analysis of

5/2/13

6/2/13

7/2/13

8/2/13

9/2/13

10/2/13

11/2/13

12/2/13

13/2/13

14/2/13

15/2/13

16/2/13

17/2/13

18/2/13

19/2/13

20/2/13

21/2/13

22/2/13

23/2/13

24/2/13

25/2/13

26/2/13

27/2/13

28/2/13