MARKETING

M A R C H 2 0 1 9 | S Y D N E Y S C A R D I N O

P R E S E N T A T I O N

So Many Possibilities• 99 Ella – FM 1960 route

promotion• Targeting Lone Star college

students and more• Emphasis on half-price student

fares and connectivity

99 ROUTE PROMOTION

M E T R O M A R K E T I N G

BUS STOP SIGNS

Building a Better Network• Updating bus flags with new,

color-coded design • Working with the Print Shop

and Facilities

Who’s Your Tio?• Partnered with local viral

sensation Tio Choko• Promoted riding METRO to the

Rodeo• Cross promotion with Tio

Choko’s built-in audience as well as Los Tucanes de Tijuana band

• The video has had 3,500,000 impressions

TIO CHOKO RODEO

TIO CHOKO KNOWS HOW TO RODEO

MARKETING - Granicus