Marketing Consultation with Tami Jones

our approachWorking With You To Effectively

Market And Sell Your House

1. UNDERSTANDING YOUR SITUATION

2. SELLING YOUR PROPERTY• Marketing• Market Conditions• Pricing

3. AMERICAN REAL ESTATE POWERED BY ERA and TAMI JONES, REALTOR

agenda

understanding your situation

Why are you selling?

Where are you moving?

When would you like to have your house sold?

What is driving your deadline?

What challenges do you anticipate having?

selling your property: marketing

ERA.comERA Distinctive Properties ERA.com MobileTEXT ERA

ONLINE LISTING PROVIDERS

selling your property: marketing

ERA.com – optimized to connect interested buyers with the right homes

THE ERA REAL ESTATEYOU TUBE CHANNEL

selling your property: marketing

Every ERA® Listing* is converted to virtual online tour

We create an individual website for your listing & a YouTube video

YouTube is 2nd largest search engine online

Mobile friendly

*Listings with six or more photos. Land is not featured on YouTube.

Selling your property: marketing

Your property information is current and accurate across all platforms AccurateListing come direct from the MLS so they are always

accurate and up-to-date on ERA.com

TimelyProperty notifications keep potential buyers alerted to

new homes that match what they’re looking for.

PersonalizedBuyers can customize their home search and easily

save their preferences.

Synced Consumer accounts (including saved homes, saved

searches, etc.) are synced across devices so they can find your property and their future home wherever they prefer to do their home search.

Selling your property: marketing

Online requests are routed immediately via cell phone and e-mail. Creates an opportunity for immediate follow-up. Tracks the source of all property leads.

Immediate notification of interest in your property

2. Lead automatically

sent to agent by cell phone

3. Agent contacts lead from anywhere

4. Requires agent

follow up

5. Managersand

BrokerageMonitor All

Leads

Instant notification of interested buyers

1. Consumer inquiresonline

TEXT ERA® & ERA.COM (MOBILE)PROGRAM BENEFITS

selling your property: marketing

ERA® MOBILE APPSearch for a house.  See what homes are selling for in your neighborhood.  The ERA® Mobile App works on standard cell phones and smartphones alike.  The ERA Mobile App gives homebuyers the power to search anywhere and at anytime.  They are directly connected with an ERA® Agent throughout the home search.

With TEXT ERA®, potential buyers receive requested property information via text message quickly.

Promoted via yard signs, flyers, etc.

ERA HOME PROTECTION PLAN®: PROGRAM BENEFITS

selling your property: marketing

ERA HOME PROTECTION PLAN®

Provides buyers with more confidence in purchase decision.

Protect yourself against costly repairs during listing and escrow.

Avoid after-the-sale disputes and unwanted surprises!

*Statistics provided by American Home Sheild

ADDITIONAL MARKETING OPPORTUNITIES INCLUDE:

Yard signs Flyers Open Houses Realtor Walk-Thru

selling your property: marketing

AVERAGE SALE PRICE• Pricing is one of the critical

sales tools, and understanding the dynamics of pricing is critical to a successful sale.

selling your property: market conditions

PERCENT OF ASKING PRICE RECEIVED• Pricing accurately affects

time on the market and final price.

• The percent of asking price received is a means of tracking price accuracy.

selling your property: market conditions

DAYS ON MARKET

• The length of time a home is on the market has an effect on the sales price. The longer a home is on the market, generally, the lower price.

selling your property: market conditions

• Pricing accurately affects time on the market and final price.

• The list-to-sale ratio is a means of tracking price accuracy and performance.

LIST-TO-SALE RATIO

selling your property: market conditions

selling your property: pricing

Understanding Fair Market Value

The price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The “fair market value” can only be determined at closing…the actual price. Therefore, an agent or broker uses historical data to best determine the projected “fair market value.”

selling your property: Pricing

Competitive Market AnalysisYour house compared to: Recently sold houses Unsold houses

Assists in:• Setting listing price

DETERMINING FAIR MARKET VALUE:

selling your property: pricing

Pricing Analysis Grid

• Gives you a picture of the market.• Shows what buyers:

– are willing to pay in today’s market– are not willing to pay in today’s market– your competition

• Helps establish a fair market value.

DETERMINING FAIR MARKET VALUE:

Absorption Rate Tool

• Analyzes the past sales rate.• Helps determine expected marketing time.

selling your property: pricing

DETERMINING FAIR MARKET VALUE:

Home Appraisal

• Required to secure a mortgage.• Independent 3rd party evaluation.• Important components:

– Home inspection.– Comparable home sales.

• Potential impact on price.

selling your property: pricing

DETERMINING FAIR MARKET VALUE:

ERA company NAME HERE: QUICK FACTS

• 55 agents in local market.

• Over 250 current listings

• 200+ homes sold YTD

• Relocation specialist− Cartus Principal Broker

• #1 real estate web site in local market

Working with era: era company name here

Tami Jones: QUICK FACTS

• Realtor® since 2/16

• Publish all listings to Facebook

• Real Estate Investor

• Committed to the community

• Marketing Executive for over 20 years

Working with era: TAMI JONES

ERA® Broker Commitment to Service

“A GUARANTEE OF EXCELLENCE”

Shall We get Started?