Marketing Concept & Mix

INTRODUCTION TO BUSINESS & MARKETING

Marketing Concept & Mix

Review

Marketing Functions: Pricing Selling Distributing Promoting Marketing information management Product/service management

Marketing Concept

The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”

Marketing Mix

The marketing mix: “The 4 P’s”ProductPlacePricePromotion

The Marketing Mix

Product: what you are selling

Place: where it is sold

Price: how much it costs

Promotion: how you hear about the product

Marketing Mix Project

Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts: i.e. car, flower, clover, sun, bug, ipod these will be completed & presented next class

Examples

Marketing Mix Project

Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts:

i.e. car, flower, clover, sun, bug, ipodWill complete & present next class

HAVE FUN & BE CREATIVE!