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Marketing claims: Natural and organic . ANSC 3404 Meat Science. Natural Definition . - PowerPoint PPT Presentation
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MARKETING CLAIMS:NATURAL AND ORGANIC
ANSC 3404Meat Science
Natural Definition A product containing no artificial ingredient or
added color and is only minimally processed (a process which does not fundamentally alter the raw product) may be labeled natural. The label must explain the use of the term natural (such as - no added colorings or artificial ingredients; minimally processed.)
Examples Natural
All fresh meat not containing preservatives, artificial ingredients, etc.
All fresh meat not more than minimally processed
NOT Natural Frozen ground beef Smoked meat Ready to eat
products
“Natural” products Ground beef
Laura’s Lean
Whole muscle cuts Beef Ribeye Pork Chops Chicken Breasts
Processed Meats Hot dogs Hams
Issues with Processed Meats
Curing: the addition of nitrate/nitrite with salt and other ingredients
Basic curing ingredients: Water Salt Sugar Nitrite – stabilizes color, contributes to flavor, inhibits
microbial growth, and retard rancidity.
ALTERNATIVE:Vegetable based ingredients (i.e. celery juice)
ORGANICLivestock and Meat Production
Organic Definition Agricultural products that have been
grown and processed according to the USDA’s national standards and certified by the proper organizations
Organic Principles Utilize resources available
Maintain proper stocking rates
Recycle materials Minimize use of non-renewable resources
Minimize pollution Avoiding use of chemicals Proper disposal of effluent
Three types of Organic products 100% Organic
Contain only organically produced ingredients and processing aids
Excluding water and salt
Organic Contain 95% organically produced ingredients Excluding water and salt Other nonagricultural ingredients must be approved
Made with Organic ingredients ~ 70% organic by weight
Requirements for Organic Livestock Origin Feed Requirements Livestock Care Milk Production Meat Production
Livestock Origin Must be under constant organic
production Starting the last 1/3 of gestation (pregnancy)
or hatching
Breeding stock May be from non-organic sources Must be raised organic last 1/3 of gestation
Maintain sufficient records to prove organic standing
Feed Requirements Provide with a Total Mix Ration (TMR) Provide pasture and forage All ingredients must be organically
produced and handled Synthetic substances may be used if
previously approved
Feed Requirements (NA) Hormones / Growth promotants Additives above requirements Plastic pellets Urea / Manure Animal by-products Use of additives in violation of FDA
Livestock Selection / Care Livestock Selection
Suitable for site-specific conditions Resistant to prevalent diseases
Livestock Care Provide a TMR to meet nutrition requirements Provide conditions that allow
Exercise, stress reduction, freedom to move
Livestock Care (NA) Administer drugs in absence of illness Administer hormones / growth
promotants Administer synthetic parasiticides
On a routine basis or to meat animals Withhold treatment from ill animals to
preserve the organic status
Living Conditions Pasture (ruminants) Access to sunlight, fresh air, exercise,
shelter Bedding
If bedding is consumed by animal it must meet feed requirements
Temporary Confinement Bad weather, production stage, risk to animal
welfare, risk to environmental quality
Milk Production From animals under continuous organic
management 1 year prior to milk production
Milk production animal Crops and forage from organic system 3rd year of organic management Consumed during 12 month period prior to
sale of product
Meat Production Deemed Organic based on live side Approved by USDA Approved by NOP
If product is further processed, product must comply with regulations
QUESTIONS?
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