Marketing At TELENOR Pakistan

TELENOR PAKISTAN

MAKING USE OF

MARKETING STRATEGIES

IN

HUMAN RESOURCE FUNCTIONAL UNIT

Submitted To: Sir Sarfaraz Pirzada

Submitted By : Sana Munir

COMSATS INSTITUTE OF INFORMATION TECHNOLOGYISLAMABAD

OPERATIONS IN PAKISTAN

• Pakistan had about 18.4 million cellular subscribers by 2005

• Telenor started subsidiary on the 15th of March 2005 in Pakistan

• fastest growing cellular network of Pakistan.

Human Resources Department

• Competent and committed employees

• Relaxed and enriching work environment

• Developing the employees through training and further educational programs

• Enthusiastic and valuable member of TELENOR FAMILY. 

Recruitment

• Human Resource is a Brand.

• Marketing Activities.

• Recruiting through

• Within Organization

• Outside Organization

Internal Recruitment

• We Call It As Our Preference

• Telenor Portals

• Flyers and Broachers

External Recruitment

Telenor attract the employees externally through

» Job Ads

» Job Fairs

» Welcome Ads

» Online Recruitment

» University Visits

» Sponsoring Talent Shows

» Souvenirs

Attracting the candidates is one of interesting and challenging tasks for the recruitment team

Job Advertisements

• Employment opportunities

• Target market of candidates becomes attentive

• Print media:

– Dawn,

– The News &

– Jang

Job FairsActive participation in Job Fairs

– Professional Job Fairs

– University Job Fairs

Rozee Job Fair :

– held in March 2008

– welcomed jobseekers at the company’s stall

– Updating candidates

– Media Coverage, 8 TV channels & 2 Radio Stations

University Job Fairs

– Fresh Graduates

– Standees, umbrellas, flyers, broachers and banners

– Resume

– Spontaneous short Interviews

Welcome Ads

• Competitive Edge

• names employees are printed in newspaper

• Those have passed one quarter in Telenor

• Welcome By Telenor

• Motivational Factor

Online Recruitment

• E-Recruitment

• Job Posting on website – Careers

• Online Application system

University Visits

• Recruitment Team• TalkShawk Lounge• Presentations about HR system• Questions are appreciated• Telenor positioning in minds of

students

Sponsoring Talent shows

• Talent competitions at national level• Recently sponsored Drama Festival • Reminding talented Students about

Telenor opportunities.

Souvenirs

Launch souvenirs

– Pens– Car back screen stickers– Key chains

CONCLUSION

Questions ???

Thank U