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Marketing. Introduction. Concurrent engineering requires the use of many people outside the engineering design office. Marketing is a key element in how a part may be designed, produced, packaged and advertised. - PowerPoint PPT Presentation
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MARKETING
INTRODUCTION Concurrent engineering
requires the use of many people outside the engineering design office.
Marketing is a key element in how a part may be designed, produced, packaged and advertised.
Commercially designed parts must be manufactured at a cost that does not cut into profits.
The product needs to be packaged for shipping in a cost effective manner as well.
The following slides will discuss the marketing factors that have an effect on the design process.
- Engineering
Photo from MJE Corporation
COST ANALYSIS INCLUDES EXPENSES FROM THE FOLLOWING DEPARTMENTS:
- Engineering- Manufacturing
Photo from Delta Tool and Manufacturing Inc
- Engineering- Manufacturing- Inventory Control
Photo from GBI
- Engineering- Manufacturing- Inventory Control- Shipping
- Engineering- Manufacturing- Inventory Control- Shipping- Sales
MINIMIZING COSTS
Test the use of less expensive materials? Redesign packaging to cut cost? Cut the cost of maintenance, repairs,
and operation? Check the reliability of the cost
estimate?
Was an engineering analysis done to:
MINIMIZING COSTSOptimization of production costs
Use of existing equipment, processes and facilities.Low cost tooling.Utilization of standard parts.Use of new and more efficient processes.Need to cut down on inspection and testing.
PACKAGING DESIGN FACTORS
Size of the PackageShape of the PackageProduct Protection Ability to Stack
PackagesContainer is Structurally SoundLow CostEye CatchingMinimal Use
of MaterialStandardized for Transport
ShockTemperature
Extremes
Vibration from Transport
Humidity Extremes
Dust and Dirt
Photo from LANCO INC
PACKAGING DESIGN FACTORS
ColorPrinted TextArt Work
Relationship to HumanFeelings
Associations withHolidays, Nature
Foreign LanguagesUsed Where
NecessaryFonts:
Readability, StyleSize of Text Color:Attention GettingWarnings:Chemical, Fragile,
Biological
Special Instructions:Quantity to Stack,
How to Open, Other
Logos
Trademarks
Photos from Transparent Container Company
PACKAGING DESIGN FACTORSCompetitiveEnvironmental Differences and Attractiveness
Compared to Competitors
Disposal of Packaging:Biodegradable?
Recyclable?
Minimal use of Material:For Cutting Cost.
For Cutting Waste.Photo from LANCO INC
ADVERTISING For advertising purposes, renderings
and illustrations of products are necessary to show the public.
The concept or system design
documentation helps the public understand what it is that you designed.
FOR YOUR PUZZLE CUBE Look at the Puzzle Cube Packet
Page 7Every one will create a package for their
cube design. You will make a marketing plan.
Some ideas might be a price…Each individual cube cost $.05
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