Market Survey on Parle-g

MARKET SURVEY ON PARLE-G

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INTRODUCTION Parle-G or Parle Glucose biscuits

are one of the most popular confectionary biscuits in India. Parle-G is one of the oldest brand names in India and is the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front.

The company's slogan is popular among the Indian consumer population, reading G means Genius. The name, "Parle-G", is derived from the name of the Indian rail station, Vile Parle, where the Parle production factory is based.

PROFILE In 1929 a small company by the name of Parle

products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies.

A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well.

Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.

PRODUCTS AND PACKAGES

BISCUITS :-Parle - G, Krackjack, Krackjack Crispy Creams, Monaco, Kreams, Hide and Seek, Hide & Seek Milano, Digestive Marie, Parle Marie, Milk Shakti, Parle 20-20 Cookies, Nimkin.

TOFFIES :- Melody, Mango Bite, Kaccha Mango Bite, Poppins, Kismi Toffee,

Orange Candy, Xhale

Musst Bites, Monaco Bites Cheeslings, Sixer, Musst Stix & Musst Chips

Pack Sizes available: 19 G, 44 G, 44 G, 66 G, 93.5 G, 231.5 G, 346.5 G, 400 G, 462 G,576.5 G, 935 G (Packed), 935 G (Loose)

MARKET SURVEYED1.DURGAPUR STATION2. MUCHIPARA3. BAMUNARA4. BIDHANNAGAR5. PHULJHOR6.ARRAH MORE7. CITY CENTRE

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PARLE-G

CO

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1.SUNFEAST

2.TIGER3.PRIYA

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10000110001200013000140001500016000

Parle-G

Sunfeast & others

SALES GRAPHSU

NIT

S/M

ON

TH

AREAS

56.25%

43.75%

TOTAL SALES/MONTH OF PARLE-GParle-G

Sunfeast & OTHERS

FINDINGS PARLE-G IS THE MOST POPULAR NAME IN MARKET. MARKET LEADER IN ITS CLASS.(Rs. 3/PACKET) PARLE-G HAS MAXIMUM SHARES (56.25%) WITH

RESPECT TO OTHERS. PARLE-G TARGETS LOWER & MIDDLE CLASS PEOPLE .IT

ALSO TARGETS WHERE MAXIMUM FLOATING CUSTOMERS ARRIVES.

SOME WHERE IT HAS HUGE DEMAND. PARLE-G PROVIDES 10% EXTRA IN QUANTITY. IT HAS CREATED A SPECIAL POSITION BY ITS BRAND

NAME & PACKAGING. IT HAS LOWEST DEMAND IN UPPER CLASS PEOPLE. THERE IS LEAST MOVEMENT IN LOYAL CUSTOMER.

CONCLUSION THE CUSTOMERS OF LOWER & MIDDLE

CLASS PEOPLE WHO CONSUMES PARLE-G,THEY ARE LOYAL TO THEIR PRODUCT BECAUSE OF EXTRA 10% QUANTITY .

THE CUSTOMER OF HIGHER -MIDDLE & HIGHER CLASS PEOPLE GENERALLY CONSUMES OTHER PRODUCT SUCH AS SUNFEAST AND OTHERS BECAUSE OF IT’S TASTE AND QUALITY.

RECOMMENDATION PARLE-G CAN IMPROVE THEIR QUALITY

WITH DIFFERENT VARIETY AND FLAVOUR. IT CAN IMPROVE THEIR SUPPLY CHAIN

MANAGEMENT. IT CAN CHANGE THEIR PACKAGING TO

HAVE A NEW LOOK. PARLE-G CAN USE ANY CELEBRITY TO

PROMOTE THEIR PRODUCT. PARLE-G CAN USE SOME OTHER

INGREDIENTS INSTEAD OF ONLY GLUCOSE.

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THANK YOU