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SURINDERPALSINGH SANCHIT
AGARWAL
PRATIK
MARKETING PRESENTATION
LOKESHSINGH
AYUSHKABRA
ROHITISRANI
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CORPORATE OFFICE:
78, Farmland, Ramdas Peth,Nagpur 440 010.Maharashtra, India.CABLE:VICCOLABS, NAGPUR
PH.:(0712)-2420890,2420899E-mail : viccolabs@dataon.in
REGISTERED OFFICE:
25, Jerbai Wadia Road,Bhoiwada, Parel,Mumbai - 400 012Tel. : +91 22 24147780+91 22 24143552
FAX : +91 22 24143316E-mail : gkp@viccolabs.com
VICCO LABORATORIES
mailto:gkp@viccolabs.commailto:gkp@viccolabs.com7/31/2019 Marker Ting
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VISHNU INDUSTRIAL CHEMICALCOMPANY
V- VISHNU
I INDUSTRIAL
C CHEMICAL CO COMPANY
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ABOUT THE COMPANY Founded in 1952 by late Shri K.V.Pendharkar, the VICCO
Group has emerged today as makers of the best internationallyknown products of the Ayurveda, the ancient Indian system ofnatural medicines. Having production units at Dombivli,
Nagpur and Goa in India. Their best known products are ViccoTurmeric skin / sun screen cream, Vicco Vajradanti powder andpaste and Vicco SF (Sugar free) paste. About 15% of company'stotal production goes to overseas market. Under the ableguidance of Shri. G.K.Pendharkar, Chairman, the companyhas established strong foothold in almost every developed
country inAsia, Europe,America,Africa andAustralia.Combining ancient wisdom with modern technology, thecompany has expanded business activities into investment,trade, advertising and education sectors as well, 13 of its associatecompanies.
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REASONS FOR FAILURE OF VICCO
LaunchingPackagingPricingCommunicationPositioningNo research donePowerdery residueRetailer are not satisfiedAdvertisement
No aggressive sales executiveHigh cost of sandalwood oil
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OpportunityIncreasing awareness in health consciousnessGrowth of herbal product
Celebrity endorsementProduct lineMens productOnly 15% goes to oversea marketExports to usa, canada,maxico,surinam,africa,mauritius,saudiarabia,kuwait
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THREATCompetitors
Fair and lovely market leader
Cavin kare`s fair everNiviaLakmeEmamiHimalayasAyur
FemEveryuthPondsColgatePepsodent
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COMPITITERS
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SolutionReposition the productVicco termeric creame target the people who wish for a glowing and healthylooking skin
Packaging
A better packaging to build brand image and drive sales
Mordern look
Take advantage of high brand recall-rejuvenate the brand( brand make over with hype )
Better attaractive jingle for tv na dradio
Ads can be displayed in more channels
Promotional activites offers , discount ,samples , gifts etc
Point of purchase displays like vicks
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Solution 2Variety of product
Capture the market for men
Core competency not concentrated on
Ayurveda content
First move advantage
Coping with changing times and lifestyle
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NEW
MAKEOVER 7P`S
OF VICCO
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WHAT IS MARKETING MIX ? The marketing mix is a business tool used in
marketing products. The marketing mix is oftensynonymous with the 'four Ps': 'price', 'promotion','product', and 'place'. However, in recent times, the'four Ps' have been expanded to the 'seven Ps' with theaddition of 'process', 'physical evidence' and 'people
Its elements are the basic, tactical components of amarketing plan
http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Seven_Pshttp://en.wikipedia.org/wiki/Seven_Pshttp://en.wikipedia.org/wiki/Marketing7/31/2019 Marker Ting
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MARKETING MIX
Physical
Evidence
People
Place Promotion
Price
Product
Process
7 P
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SUMMARY OF
MARKETING MIX DECISIONWITH EXTENDED P`S
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NEW
LOGO
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NEW TAGLINE
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BRAND AMBRASDERANUSHKA SHARMA
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PRODUCTSNarayani Cream-15 gm-(Vicco )
It helps to treat all the joint pains of the body. backache andmuscular pain.
Vicco Turmaric Creem-30gm (Vicco)For skin infections, healing of woulds
Vicco Turmaric Skin Cream-50mg (ViccoLabs)Vicco turmaric an ayurvedic medicineprevent and cures skin infection
http://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-creem30gm-vicco-p-373.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-creem30gm-vicco-p-373.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-creem30gm-vicco-p-373.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-creem30gm-vicco-p-373.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-creem30gm-vicco-p-373.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.html7/31/2019 Marker Ting
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Vicco Vajradanti- 100 / 150Gm / 200-(Vicco Labs)Ayurvedic medicine for gums and teeth(Tooth paste)
Vicco Vajradanti Powder 100gm (Vicco)powder for application on gums and teeth.
It is specially formulated to wash away excessoil and deep-down dirt
Vicco Turmeric Face Wash
http://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti-powder-100gm-vicco-p-448.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti-powder-100gm-vicco-p-448.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti-powder-100gm-vicco-p-448.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.html7/31/2019 Marker Ting
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PRODUCTS TO BE NEW LAUNCHED HAIR GEL
FACE SCRUB
FOOT CREAM MENS FAIRNESS CREAM
NAIL POLISH REMOVER
FLOWER SMELL PURFUMES LIKE ROSE AND
JASMINE
SOAP
SHAMPO
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PRICE FOR CONSUMER Psychological pricing
ValuePricing OR Bundling
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PRICE FOR WHOLESALER AND
RETAILER INCENTIVES ON COMPETION OF TARGET
COMMISSION ON SALES
CREDIT FACILITY FREE VALUE ADDED ELEMENTS
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Psychological pricing
Princing goods like rupees 99 instread of 100.
Princing goods like rupees 49 instread pf 50.
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ValuePricing OR Bundling
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PLACE AND Physical Evidence
MEDICAL STORES
GENERAL STORES
MALL COUNTER AT CINEMAS
FAMOUS ROADS FACTORY OUTLET LIKE MG RD-HIMALYAS
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Physical Evidence
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GENERALSTORE
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MEDICALSTORES
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MALL
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PEOPLE
CUSTOMERKID-ADULTS-OLD
EVERY ONE
P6
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Well Trained StaffAppearance
Empowered Individual
Encouraged To Think Out Of The BoxEmploy close to 10,000 people and recruit
nearly 500 additional people every month
Use Scenario Planning as a tool for Quick
Decision Making
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PROCESSLAB. TESTING
MARKETING CHANNNEL
NATURAL INGREDIENT
P7
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NATURAL INGREDIENT100 % AYURVEDICPRODUCTS
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MARKETING CHANNNEL
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TESTING
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PROMOTION PART 1 PACKAGING
FAMILY PACKS
BETTER PRICES (INCLUDED IN PRICE MARKERTING) FASHION SHOWS
BEATY CONTEST
CHECK UPS CENTER AT FACTORY OUTLET WITH
CORRECT SUGGESTION ON WHICH PRODUCT TOBE USED
TARGETS AND INCENTIVES FOR RETAILERS
P8
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PROMOTION PART 2 TV ADDS
NEWSPAPERS
NEW LOGO BRAND AMBRASSEDER
HOARDINGS
CINAMAS
SAMPLE
FAMILY PACKS
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NEW STYLEPACKAGING
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VICCO TERMERIC CREAME
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SOAP PACKAGING
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SUPRIOIR SOAPS
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TOOTHPASTE PACKAGING
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KID`S TOOTHPASTE
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SUPERIOR TOOTH PASTE
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SHAMPOO PACKAGING
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PERFUME PACKAGING
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FOOT CREAME
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TRAVELLING PACKAGING
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FAMILY PACK BASKET
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PROMOTION PART 2 TV ADDS NEWSPAPERS
NEW LOGO
BRAND AMBRASSEDER HOARDINGS
CINAMAS
SAMPLE
FAMILY PACKS
PR
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MAGIZINES
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MAGIZINES
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DISPLAY BOARDS
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SPORTS STADIUM
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CINEMAS
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SHOPPING MALL
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TELEVISION ADVERTISEMENTS
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FASHION SHOW
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HOARDING
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CONCLUTION
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