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10/13/2015
1
Social Media& CITIZEN ENGAGEMENT
AUMA/AAMDC Social Media Resource
Why do you think social media could be a challenge for municipalities?
AUMA/AAMDC Social Media Resource
10/13/2015
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Challenges• Evaluation
• Resourcing
• Anytime/anywhere
• Managing risk
• Accessibility
• Time waster
• Legislation limitations
• Lack of meaningful participation
AUMA/AAMDC Social Media Resource
ChallengesEvolution
AUMA/AAMDC Social Media Resource
10/13/2015
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ChallengesEvolution
AUMA/AAMDC Social Media Resource
One-to-Many Many-to-Many
AUMA/AAMDC Social Media Resource
10/13/2015
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OrganizationalSUCCESS MODEL
– People, Governance & Technology
AUMA/AAMDC Social Media Resource
People
AUMA/AAMDC Social Media Resource
• Who will be involved in your social media use?
• What role they will play?
• How they can be set up for success?
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Governance
AUMA/AAMDC Social Media Resource
• Policy
• Process
• Decision-making authority
Technology
AUMA/AAMDC Social Media Resource
• Who has access to social media and in what
capacity?
• Which tools are considered acceptable for use?
• How can we support support social media use and
evaluation?
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AUMA/AAMDC Social Media Resource
Outcome-focused Strategy
the 8 steps
Getting READY
• Setting your desired
outcome
• Identifying barriers
• Selecting opportunities
AUMA/AAMDC Social Media Resource
10/13/2015
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Getting SET
AUMA/AAMDC Social Media Resource
• Who will help you
achieve your outcomes?
• Developing your content
• Selecting your tools
Go!
AUMA/AAMDC Social Media Resource
10/13/2015
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Today’s most popular tools
AUMA/AAMDC Social Media Resource
Tips on curating effective social media content
AUMA/AAMDC Social Media Resource
10/13/2015
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A quick story on content
AUMA/AAMDC Social Media Resource
TIPS:Managing negativity/risk
AUMA/AAMDC Social Media Resource
10/13/2015
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Negativity
AUMA/AAMDC Social Media Resource
Assessing readiness
AUMA/AAMDC Social Media Resource
10/13/2015
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Evaluation
AUMA/AAMDC Social Media Resource
Citizen Engagement Toolkit & Social Media Resource Guide
AUMA/AAMDC Social Media Resource
AUMA Website
Advocacy Services / Programs and Initiatives
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AUMA/AAMDC Social Media Resource
Citizen Engagement Online Course
Coming soon!
AUMA/AAMDC Social Media Resource
Questions?
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