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Publicity Report
March-May 2016PR DEPARTMENT
CENTRAL GREECE
A unique Carnival experience in Central Greece
BLOGTROTTERS
A blogger trip to Central Greece was arranged during the region’s carnival festivities, as part of MarketingGreece’s Blogtrotters platform for digital influencers . French lifestyle bloggers Lydie Bonhomme, ofLyloutte, and Laura Concalves, of Pinketcetera, experienced the traditions, colours and flavours of CarnivalTime in Galaxidi and Itea.
SOCIAL MEDIA COVERAGEInstagram followers• 97.8K• 24,8K Likes• 124 Comments
A unique Carnival experience in Central Greece
BLOGTROTTERS
SOCIAL MEDIA COVERAGESnapchat• Snaps: 54 • Views: 3K per snap
A unique Carnival experience in Central Greece
BLOGTROTTERS
SOCIAL MEDIA COVERAGE• Facebook followers: 3K• Facebook posts: 15
A unique Carnival experience in Central Greece
BLOGTROTTERS
SOCIAL MEDIA COVERAGE• Twitter followers: 1K
A unique Carnival experience in Central Greece
BLOGTROTTERS
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A unique Carnival experience in Central Greece
BLOGTROTTERS
SOCIAL MEDIA COVERAGE• Instagram followers:
23.5K• Likes: 9.6K• Comments: 121
A unique Carnival experience in Central Greece
BLOGTROTTERS
SOCIAL MEDIA COVERAGE• Twitter followers: 1.3K
SOCIAL MEDIA COVERAGESnapchat• Snaps: 30• Views: 750 per snap
A unique Carnival experience in Central Greece
BLOGTROTTERS
A unique Carnival experience in Central Greece
BLOGTROTTERS
Lyloutte’s blog post concentrated on the sophisticated side of Galaxidi and itssurrounds, which she found irresistible
COVERAGE• Social media• Blog UVM: 15k• Instagram: 23k• Twitter: 1.3k • Facebook: 3.1k
A unique Carnival experience in Central Greece
BLOGTROTTERS
Lyloutte described being dazzled by the Greek light upon her arrival. She enthused aboutdelicious cuisine in Amfissa and Itea, and was inspired by the view of the Delphiclandscape and the rich cultural heritage of the area. She also took part in the Night of theGhosts, a lively carnival parade that takes place in Amfissa
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A unique Carnival experience in Central Greece
INDIVIDUAL PRESS TRIP
COVERAGE• Online • UVM: 5 million• AEV : €32,185
MTV UK online’s David Cummins also participated in the group trip and produced this 12-step guide tovisiting Central Greece - particularly during Carnival. He described the ghost parade, Lenten cuisine andthe warm hospitality of the locals, as well as the spiritual energy of Delphi and Galaxidi’s colourful flour-throwing festival. He also posted on his personal social media during the trip.
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A unique Carnival experience in Central Greece
INDIVIDUAL PRESS TRIP
SOCIAL MEDIA COVERAGETwitter• 2K followersInstagram• 619 followers
A unique Carnival experience in Central Greece
BLOGTROTTERS
Germany taps into the life essence of Central Greece
GROUP PRESS TRIP
COVERAGE• Print• Circulation: 105,819
AEV: 35,104 €
A group press trip of German journalists to Karpenissi in April produced its first results with an extensivefeature in Berliner Zeitung, where Central Greece is described as the perfect spring-time destination foroutdoor activities.
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Germany taps into the life essence of Central Greece
INDIVIDUAL PRESS TRIP
COVERAGE• Online• UVM: 639,000
In the article, which also featured online, the journalist describes the mountains, forests and rivers ofthe region and how “the young people turn the fantastic nature of Evritania, in Central Greece, into adestination”.
“Up above the small valleys, with clear rivers runningthrough them, old villages cling to the hillsides. Theirhouses have wooden balconies, roofs of red brick andbright walls made of carved limestone blocks.”
Germany taps into the life essence of Central Greece
GROUP PRESS TRIP
COVERAGE• Print• Circulation: 392,204
AEV: 42,957 €
The article also appeared in Kölner Stadt-Anzeiger, the largest circulation daily newspaper in the Cologne-Bonn metropolitan region, introducing Central Greece as a traveller’s paradise and describing the networkof long-distance hiking trails, horse-riding and cultural highlights such as the Proussos Monastery
Family Traveller brings Greek myths and legends to life
MEDIA RELATIONS
Well-read UK magazine Family Traveller explained how families can experience Greek myths andlegends around Greece during April
COVERAGE• Print • Circulation: 29,522• AEV: €23,000
“From Homer’s 3,000-year-old Odyssey to Robert Graves’ classic compendium The Greek Myths, right through to irreverent modern spin-offs like Rick Riordan’s Percy Jackson adventures, Greek mythology has captivated children’s imaginations for centuries.And the best way to bring these thrilling tales ofadulterous gods, murderous heroes, and man-eating monsters to life? Visit the islands, temples, caves, and mountains where the stories unfold. What better excuse for a holiday in Greece?”
Family Traveller brings Greek myths and legends to life
MEDIA RELATIONS
Rachel Howard details experiences on, among other destinations, Central Greece in a family Greecespecial.
Family Traveller brings Greek myths and legends to life
MEDIA RELATIONS
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