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@Razoo Razoo Giving
Razoo is crowdfunding for causes.
Effective Website Tools for Silicon Valley Gives 2016
#SVGives
Jordan Brown Manager, Philanthropic Partnerships
Introduction
#SVGives
-Important Dates-
-How to Register -
- How To Manage Your Page -
- Crowdfunding Tips -
Today’s Agenda
#SVGives
Secured Pledges
• Starting MARCH 1, 2016 donors can begin making their donations
• All donations will be processed immediately and will reflect on the Giving Day Total Counter the day of the event
• All secured pledges will be viewable to the nonprofit through your admin panel under the Donations tab
#SVGives
Trainings
•How to Build Your Page: February 17th-19th (In-Person Training)
•SVGives Expert Training: March 1st (Webinar)
•SVGives and Social Media: March 8th (Webinar)
•SVGives Open Form: April 14th (Webinar)
And many more, visit svgives.razoo.com for the full calendar of trainings and to register today!
#SVGives
Getting Started
#SVGives
Register Now
• Complete a short form to register for SV Gives 2016
• You will be prompted to create a user account before accessing the form
• Within 48 hours you will be granted access to your organization’s page
Register1
#SVGives
Razoo Pages
• Organization Page: This is your page for the event, best way to track all donations for the event. You can customize the text and images to tell a specific story about your SVGives campaign.
• Fundraiser Page: Any individual or supporter can use this to start a fundraiser on behalf of your organization (and tell their OWN story!)
• Teams Page: A useful tool for this event if you plan to engaging many fundraisers to participate (Tune in to the expert training for more).
#SVGives
A New Look!
Organization’s Name
Manage Page Button
Stunning Photo Gallery
Average Donation
Social Sharing
Donation Levels
#SVGives
A Closer Look…
• Count your donors
• Raise your average
• Donate now, or save for later
• Share your page
#SVGives
A New Donation Flow
Keep Donors on Your Page
5 Easy Steps
Encourages Sharing
Improved Experience
#SVGives
New & Improved Search
Image Filled Tiles
Infinite Scroll
Attract New
Donors
Enhanced Functional
ity
#SVGives
• Tell the story of how your nonprofit meets the needs of your community
• Edit and update text in the Edit tab of your page.
Tell Your Story2
Manage Your Page
#SVGives
• Highlight the value of a donor’s investment with suggested donation amounts
• Use descriptors that tell a donor what their money will be used for after the event
Set Your Goals3
Manage Your Page
#SVGives
• Select when you want your fundraising page to start counting from
• Choose whether you want to display dollar amount raised along with your donor count
• Pro-tip: Start counting from March 1st, 2016 to display all donations from this year’s campaign
Set Your Metrics4
Manage Your Page
#SVGives
• Gallery “Best Fits” your photos • Suggested size - 745px by 570px • Upload videos from YouTube or
Vimeo • Select an image to be your
thumbnail - it appears on the search tile
Images & Video5
Manage Your Page
#SVGives
• Keep your supporters up-to-date on your progress
• Published updates are sent to your followers
• Great tool to mobilize your donors during SV Gives
Updates Tool6
Manage Your Page
#SVGives
• Thank your donors twice as often as you ask them
• Upload a Thank You Video for a personal touch
• Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement
Thank Donors7
Manage Your Page
#SVGives
• Donation Widget
• QR Codes
Share8
Manage Your Page
#SVGives
• An email notification is sent to your user account email when a donation is made
• Click on the “Donations” tab to view donor information and download the report
• Donations are disbursed on the 10th of the following month
• Filter by Giving Event to find past SV Gives donors to re-target
Donations9
Manage Your Page
#SVGives
• Display a dollar-for-dollar matching grant on your page
• The match does not need to be verified through Razoo
• Pro-Tip: Set your matching grant up by March 1st to include any advance donations
Matching Grant10
Manage Your Page
#SVGives
Campaign Tips
#SVGives
Crowdfunding Tips
• Create a communication plan • Draft templates in advance • Recruit others to amplify your message
• Ambassadors • Business Partners/Media Sponsors
• Use multiple channels • Facebook/Twitter/Instagram • E-mail, e-mail signatures, e-newsletters • Word of mouth • Flyers in a local business • Video
Communication
#SVGives
Crowdfunding Tips
• Send 3 main e-mails • Fundraising progress • Reminder of goals and prize incentives • Reason to give again and share to social
network • Be on the ground
• Invite people in – open house, happy hour • Go to where the people are with iPads and
on mobile.
On the Giving Day
#SVGives
Crowdfunding Tips
• Try something new, experiment • Have an internal competition • Activate Your Ambassadors • Get Your Board members involved
• Fundraise with your personality • Showcase your mission
• Use the campaign as a chance to reinforce your mission within the community
Be Creative
#SVGives
Crowdfunding Tips
• Thank in real-time • Use social media for shout outs • Send follow-up e-mails
• Follow-up 2-5 days after the event • Physical notes to top donors • Make phone calls
• Long-term • Provide ways for them to receive
updates • Let them know the end results
• Make a plan for First Time Donors
Thank Your Donors
#SVGives
Crowdfunding Tips
• Online Fundraising does not replace traditional fundraising, it expands impact and donor base.
• It is not one size fits all: some strategies may work for your NPO, others not so much.
• It is not an over-night success story: commit the time needed to your online campaign.
Keeping It Real
• A monetary goal is not always the only goal: awareness, volunteerism, followers, likes, conversation, lessons learned- it all has value.
• You will raise more money online than you think! SO COMMIT TO THE CHALLENGE!
#SVGives
Thank you!
support@razoo.com
#SVGives
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