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Man-Li LinBusiness Development Specialist
U.S. Small Business AdministrationE-mail: man-li.lin@sba.gov
Course Objectives
1. Encourage business owners to stand back from the easel, asses current business operations and consider new opportunities
2. Help entrepreneurs engage in the process of writing a revised business plan
3. Provide access to resources that can help in developing a well thought-out business plan
Why Planning is Important
1. Planning is import to any business2. Particularly important in helping a business
survive in a slowing economy3. Constructive and necessary tool
Why Planning is Important (cont)
1. Determine overall business feasibility2. Evaluate future projects and direction3. Outline and assess business operations4. Raise money
Pre-Planning --- Assessment
1. Review and analyze financial statements2. Analyze and optimize cash flow3. Review credit and address outstanding
issues4. Assess and control inventory
Pre-Planning --- Setting the Stage
1. Solicit new ideas2. Explore and consider new technologies3. Focus on marketing4. Network
The Business Plan
1. Business planning is not an exact science2. Key components should be include in your
business plan3. SBA Automated Business Plan Template
Snapshot of a Business PlanTypical Business Plan Componentsa) Executive Summaryb) Business Description & Visionc) Definition of the Marketd) Description of Products and Servicese) Organizations & Managementf) Marketing and Sales Strategyg) Financial Managementh) Appendix
Executive Summary
Components of the Business Plan Most important section of the plan Should be written last Provides an enthusiastic snapshot of your
company, explaining who you are, what you do and why
Should be less than 2 pages
Business Description & VisionComponents of the Business Plan
Mission statement Company vision (statement about company
growth) Business goals and objectives Brief history of the business List of key company principals
Business Description & VisionComponents of the Business Plan
The Mission Statement: Brief statement about who the company is
and what it stands for Example: Google’s mission statement is:
“Organize the world’s information and make it universally accessible and useful.”
Business Description & VisionComponents of the Business Plan
The Company Vision: Outlines what a company wants to be Futuristic: memorable and engaging
expression of hope and inspiration
Definition of the MarketComponents of the Business Plan
Describe your business industry and outlook Define specific customer needs that your
business will satisfy
Definition of the MarketComponents of the Business Plan
Identify targeted customers Develop a customer profile
Description of ProductsComponents of the Business Plan
Identify and describe all products and services.
Identify and explain product pricing Describe how your products and services are
competitive Reference applicable graphics and brochures
Organization & ManagementComponents of the Business Plan
Description of how the company is organized Legal form of ownership Explanation of how things get done Required licenses and permits Bio description of key company managers
Marketing and Sales StrategyComponents of the Business Plan
Marketing is the process of creating customers Research is the foundation of marketing
- Who are my customers and potential customers?- Where do they live?- Am I offering the kinds of goods or services they
want at the best place, at the best time, and in the right amounts?
- Are my prices consistent with what buyers view as the product’s value?
Marketing and Sales StrategyComponents of the Business Plan
Creating a marketing strategy- Identify customer groups you can best serve - Understand customer needs- Always consider change
Marketing and Sales StrategyComponents of the Business Plan
A marketing strategy built with the marketing mix—4Ps:
- pricing- promotion- products- place
Financial ManagementComponents of the Business Plan
Key Financial Statements Balance Sheet Income Statement Cash Flow Statement
Financial ManagementComponents of the Business Plan
For A New Business Estimate of start-up costs Projected balance sheet (1 year forward) Projected income statement (1 year forward) Projected cash flow statement (12 months
forward)
Financial ManagementComponents of the Business Plan
For an Existing Business Balance sheets (last 3 years) Income statements (last 3 years) Cash flow statement (12 months)
Financial Management Components of the Business Plan
If Applying for a Loan Current personal financial statement on each
principal Federal tax return for prior year
AppendixComponents of the Business Plan
Company brochures Resumes of key employees List of business equipment Copies of press articles and advertisement Pictures of your business location and
products Information and/or data supporting the
growth of your industry and/or products Key business agreement, such as lease,
contacts, etc.
Business Plan Template You now have the tools to begin preparing
your business plan A template with questions to prompt you
through the various components of the business plan can help you get started
www.sba.gov/businessplantemplate/BizplanStert.cfm
Have a Questions?1. E-mail SBA – Man-li.lin@sba.gov
1. Contact SCORE Counselor Mr. Lee Tel: 718-359-4222 E-mail: mslee@kacham.org
THANK YOU
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