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MALTA, Websites and Social Media
What’s the difference?MALTA
vfwauxiliary.org
MALTAMembershipAnd LeadershipTechnologyAccess
• One-of-a-kind membership system.
• Login required.
• Input and update member information
• Email, phone, address, birthdate and join date
• The National website.
• Anyone with Internet can access; no login required.
• Information for the public AND members.
• More than 150 resources at vfwauxiliary.org/resources.
vfwauxiliary.org
• What do you know about your Department’s website?
• Who are the Administrators?
• What type of content is posted?• Does the site have information for
non-members?• How to join• Contact information
• Does it have outdated information, forms?
• Does it look like it was designed in 1995?
• Is it mobile-friendly e.g., responsive?
Department Websites
VFW Website Solution Program
• First year is free; $360 per year after.
• Template-based, e.g., similar look.
• Responsive, mobile-friendly.
• Calendar, customize pages, edit all info on site.
• Makes it easy to share information with current and potential members.
• Learn more at vfwauxiliary.org/resources under Resources for Your Auxiliary.
Social Media• What do you know about your
Department’s Facebook page/social media sites?
• Who are the Administrators?
• What type of content is posted/shared?
• How often?
Social Media: Tips• Have two to four people be an Administrator of all Department social media sites.
• Upload a great Cover Photo and Profile Picture.
• Complete the “About” sections.
• Use proper spelling and grammar.
• Post at least 3 times per week.
• Post and share images and videos; go live!
• Answer questions and respond to comments in a timely manner (within 24-48 hours).• When responding to someone, use the person’s name.
Social Media: Have a Plan• Just because your social media pages exist doesn’t mean people see them!
• List your social media sites on all of Department marketing materials (i.e. flyers, brochures, posters, business cards, newsletters, etc.) so people know how to find you online.
• Think about everything going on with your Department in the next three months and develop a plan/schedule for posts.
• List them out on a calendar so you can see what’s coming up.• Official visits to Districts and/or Auxiliaries• Events, Family Freedom Festivals, BINGO, Fundraisers, Poppy Drives, etc.• President’s Corner/Auxiliary Corner
Social Media: What to Post & What Not to Post• Share posts from:
• VFW Auxiliary National Headquarters • VFW National Headquarters• Local VFW Post• VFW National Home for Children• Veteran and military-related news
(e.g., from VA.org, MilitaryTimes.com, Military.com, Stripes.com, etc.)
• DO NOT post:• Profanity, vulgar or inappropriate language• Discriminatory language: racial, ethnic, religious, gender or sexual orientation• Endorsements for political candidates
Questions?
Megan Zinn-SanchezDirector of Program CommunicationsVFW Auxiliary National HeadquartersP: 816-800-8756E: mzinn-sanchez@vfwauxiliary.org
Social Media
TERESA PARRA
DIGITAL COMMUNICATIONS COORDINATOR
GenerationsGeneration Z – born between 1996 - 2009
Millennials – born between 1980 - 1995
Generation X – born between 1965 - 1979
Baby Boomers – born between 1946 – 1964
The Silent Generation – born between 1925 - 1945
Facebook@VFWAuxiliary
• Interacting with family and older generations
• Events
• Information regarding businesses/organizations
Twitter• News
• Comedy
• Following writers, celebrities,podcasts
Instagram@vfwauxiliaryhq
• Sharing photos
• Following brands, celebrities, organizations
• Influencers
TikTok• 60-second videos
• Adjusts your feed to your unique interests
• Dance, comedy, education
• Trends
Other Popular Social MediaYouTube
Snapchat
This Photo by Unknown Author is licensed under CC BY-SA
Why Social Media is Important to the VFW Auxiliary- Helps build membership growth among younger generations (the future of the Auxiliary)
- Helps spread awareness for veterans and their families
- Reaches a younger audience for scholarship opportunities, youth contests and youth groups
“Don’t use social media to impress people; use it to impact people.”
- DAVE WILLISContact me: tparra@vfwauxiliary.org
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