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1 2006 Autodesk
Autodesk Plant SolutionsPlant Overview
Mike Malkin - Business Development EMEA, Plant Solutions
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2 2006 Autodesk
Important Company
Our customers are making a huge difference
A great place to work Fortune 50 Best Companies
Values - Ethical, honest culture
Strong financial results
$2B, 30% net margin, 20% annual growth
Autodesk Overview
What Defines Autodesk?
Americas
41%
EMEA
38%
APAC
21%
Platform
(including
AutoCAD)41%
Manufacturing
20%
Buildings
15%
Infrastructure
11%
Media &
Entertainment
13%
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4 2006 Autodesk
Mission
Democratize the Plant market by introducing
scalable, easy-to-use 3D and 2D plant
solutions with very low IT and training
overhead.
Vision
Redefine the Plant market to include designacross all plant disciplines, not just piping &
P&ID
Strategy Democratize Plant Design market with first
2D (P&ID), then 3D piping solution and finally
a complete solution stack across all design
disciplines.
Plant SolutionsMission, Vision, Strategy
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5 2006 Autodesk
Built experienced and talented Plant team now 85
permanent staff & growing across 3 GEOs.
Shipped R1 AutoCAD P&ID 2007 in Jan 07& R2 AutoCAD P&ID 2008 in Aug 07
Launched AutoCAD P&ID to market through Value
Added Reseller channel in NE, USA & Australia.
Authorised 11 Resellers in Northern Europe, added
40 customers in September / October
Working with AVEVA on Aveva P&ID Designer, built
on AutoCAD P&ID to integrate with PDMS
Working in Central Europe to bring P&ID to market
Business Update
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6 2006 Autodesk
ENR 500 EngineeringENR 500 Engineering
Revenue by IndustryRevenue by Industry
Target IndustriesPlant Software Sales by IndustryPlant Software Sales by Industry
22% growth in 200722% growth in 2007
Types of Companies PurchasingTypes of Companies Purchasing
Plant Design SoftwarePlant Design SoftwareTYPE OF ENGINEERING WORK Rev $MIL.
BUILDING 16,473.5
TRANSPORTATION 13,392.7PETROLEUM 10,818.9
HAZARDOUS WASTE 7,318.0
POWER 4,947.0
SEWER/WASTE 4,911.0
WATER 4,191,9
INDUSTRIAL 3,470.1
MANUFACTURING 1,403.7
TELECOMMUNICATIONS 785.5
OTHER 1,901.8Source: ENR 500
Huge Autodesk Base in PlantHuge Autodesk Base in Plant
Source: Daratech
13%AutoCAD/LT Customers in Plant533,000
Active & Legacy AutoCAD/LT Seats in Plant
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7 2006 Autodesk
20% of business
Enterprise scale
Key customers: Jacobs, Aker Kvaerner
Bechtel, Fluor, Poyry,
Autodesk presence:
ACAD widely used for 2D
ACAD for deliverables
ACAD not seen as 3D
20% of business
Multi-billion $$ enterpriseprocess manufacturer
Key customers:
Exxon Mobil, Shell
Pfizer, Intel, BASF
Autodesk presence:
ACAD is plant standard
dwg is doc of record
Mid-size EPCs
Owner Operators Large EPCs
Small EPCs
10% of business
5 10 employees
Autodesk presence:
Plain ACAD iscommon
Small projects
2D is usuallysufficient
50% of business
Key customers:
NNE, Uhde
Andritz, GEA, MAN
Autodesk presence:
ADN 3D widely used
ACAD used for both 2Dand 3D
ACAD loyalty is high
Target Segments
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8 2006 Autodesk
Autodesk Plant SolutionsAutoCAD P&ID
Mike Malkin - Business Development EMEA, Plant Solutions
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9 2006 Autodesk
AutoCAD P&IDWhat customers said was important
Easy training: Familiar AutoCAD tools and commands
Quick editing: Drawing objects inherit relationships
Data checking: Highlights changes between drawing and external data
Sharing: Data travels with the drawing
Reporting: Tools for managing drawings and generating reports
Company standards: Comprehensive symbol library that allows customization
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10 2006 Autodesk
A version of AutoCAD not an add-on
Uses AutoCAD commands for Ease of Use
Tools for quick creation / modification of drawings & lists
Information / Data is stored inside the drawing (DWG)
Bi-directional operation with Excel or use API to connect to other
external data sources.
Standard symbols in the box plus easy symbol creation tools
AutoCAD P&IDWhat we built to satisfy those needs
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12 2006 Autodesk
It's good to see that a company likeAutodesk put so much effort in
making a good and usable productwith the knowledge and experience of
experienced users - Edwin vanNoordenne, Senior Technical
Designer, McCain Foods.
"I very much like what I see,
you are taking the right
direction. I could make use of
this tomorrow" - Hans-Georg
Piepior, MAN Ferrostaal
We have already put
money aside for upgrading
to this at the earliestchance Tim Delbaere,
CAD Manager, Pfizer UK
AutoCAD P&ID
rocks Alan
Tunney, Senior
Designer, TheShaw Group
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14 2006 Autodesk
Button added to AutoCAD P&ID Menu to Export P&ID data
Data exported in ISO 15926 Format
Pulled into Aveva P&ID Manager Vantage R12
Can see P&ID as a Schematic model view & check connectivity Can then be used with PDMS to build pipes, check tagging etc
Also has Excel interface to allow data to be fed back into AutoCAD P&ID
Contact AVEVA for more information
We have already put money aside for upgrading to AutoCAD P&ID
at the earliest chance Tim Delbaere, CAD Manager, Pfizer UK
InteroperabilityIntegration with AVEVA PDMS AVEVA
P&IDDesigner
Built On
AutoCADP&ID
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15 2006 Autodesk
AutoCAD P&ID Roadmap
Themes:Data Reuse
Possible FeaturesTypicalsReplicas
Enhanced AssembliesEnhanced ReportingEnhanced Database
connectivityChange Management
R2
Theme:Drafting Productivity
FeaturesPriority Bugs
Enhanced Project SetupUsability EnhancementsSome User R1 feedback
R3
Theme:Enhanced Usability
FeaturesTagging and property propagation
Support for 64 bitEnhanced data import/export
Content Enhancement
R5
AutoCAD P&ID2008
R2 ShippedAug 14th 2007
November 2007
R4
Themes:Validation and Interoperability
Possible FeaturesValidation
Countrification and LocalizationRequirements
Database connectorsIntegration with AutoCAD E
Integration with StellaIntegration with Vault
Content Enhancement
May be subject to change without notification
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16 2006 Autodesk
January 2007 R1 2007 shipped
August 2007 - R2 2008 shipped
Winter 2007 R3 Beta available.
Spring 2008 * R3 Customer ship planned.
Summer 2008 * - R3 German Language version
* Planned dates, may be subject to change without notification
AutoCAD P&ID - Timescales
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17 2006 Autodesk
Autodesk Plant Solutions
AutoCAD P&ID demoSee Dag at the Autodesk stand
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18 2006 Autodesk
Autodesk Plant SolutionsAutoCAD 3D Plant
Mike Malkin - Business Development EMEA, Plant Solutions
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19 2006 Autodesk
AutoCAD 3D PlantPress release
September 2007Mark Strassman VP Plant SolutionsUpfront .eZINE News
Also due next year is 3D Plant Piping, also running on AutoCAD. It uses
technology that was acquired, developed in-house, and borrowed from
Inventor and MEP [mechanical, electrical, plumbing].
The recently-acquired NavisWorks will be linked to provide visualization,
walk-throughs, and clash detection. There'll also be a link to Inventor,
which can provide the frameworks for the pipes.
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20 2006 Autodesk
AutoCAD 3D PlantKey functionality
3D model-based design
Piping, structure, equipment
Exact pipe length and shape
Isometrics for pipe fabrication Industry specific content
Clash detection (NavisWorks)
Interoperability with other engineering disciplines
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21 2006 Autodesk
AutoCAD 3D PlantEase of Use
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22 2006 Autodesk
Multi-Discipline Design in Plant
Architectural Equipment
StructuralMEP
Civil
Instrumentation
3D Plant Design
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23 2006 Autodesk
Autodesk Technology Portfolio
Which Will Contribute to COMPLETE Solution
Skid Units Equipment, Piping and
Structure
Inventor
Electrical
Panels, Conduit,
Tray, Hangers
Reinforced Duct
Systems Design and
Manufacturing
Inventor
Structural Steel Design and Analysis
Revit
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24 2006 Autodesk
Building Design
Including services
Architecture
Electrical
E&I Schematics, Index,
Data Sheets, Loops,
Termination
3DS Max
Rendering and
Animation
NavisWorks
Design Review
Including Walk-thru,Interference, and
Construction Sim
Autodesk Technology Portfolio
Which Will Contribute to COMPLETE Solution
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25 2006 Autodesk
Design Review NavisWorksSee John Foster at the Autodesk Stand
Designer visualization aid
Pipe Lead checking tool
Multidiscipline design
checks
Client reviewsConstruction planning
Interference detection andmanagement
NavisWorks is a proven
Design Review tool used
extensively in the Plant market
Autodesk Technology Portfolio
Which Will Contribute to COMPLETE Solution
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26 2006 Autodesk
Plant Design Backbone vision
P&ID, 3D Plant & Interoperability
AutoCAD P&ID
AutoCAD 3D Plant
ODBC / Excel / PLM / etc
Building Design
(AutoCAD Architecture/Revit)
Project Management(Buzzsaw)
Civil Design, Terrain Modeling(AutoCAD Civil 3D)
Equipment modeling(Autodesk Inventor)
Heating, Ventilation, AC(AutoCAD MEP)
Autodesk Products
Pipe Fabrication / Isometrics
Visualization
Clash Detection
Instrumentation
Structural
Intergraph
Complementary Software
NavisW
orks
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27 2006 Autodesk
November 2007 - Preview of AutoCAD Plant 3d at AU in Las Vegas.
Will run as avi files to showcase what we are building.
2008 * Software that we can demo both inside and outside thecompany. This release will not ship to customers, and
functionality will be limited, geared towards gathering.
2008 * Beta 1 It will ship to beta users under NDA.
2008 * Shipment of R1 The goal is to announce at AU 2008 that
we have a 3D product.
2009 * Shipment of R2 To be released soon after the FCS of the
yearly AutoCAD Release.
* Planned dates, may be subject to change without notification
AutoCAD Plant 3D - Timelines
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28 2006 Autodesk
Wrap Up
Autodesk Sees Both Need andOpportunity
Entering Plant with commitment
Have Studied Industry Needs
P&ID feedback encouraging
Committed to Addressing the KeyUser Issues
Drawing From a Broad, PowerfulTechnology Portfolio
Aiming For High Usability andEfficiency With Lost Cost andRisk
Thanks!
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