Making New Media Work in Your Universe

Making New Media Work in Your Universe The Grants Collaborative

Tuesday, April 10, 2011

#who

What is “new media”?

“New media is a broad term in media studies that

emerged in the latter part of the 20th century that refers to on-demand access to content any time, anywhere, on any digital device, as well

as interactive user feedback, creative participation and community formation around the media content.”

#what

http://en.wikipedia.org/wiki/New_media

What is “new media”?

[also]

“Another aspect of new media is the real-time generation of new,

unregulated content.”

#what

http://en.wikipedia.org/wiki/New_media

What is “new media”?#what

The good: on-demand access to content any time, anywhere, on any digital deviceThe bad: unregulated contentThe ugly: user feedback and creative participation*

What is “new media”?#what

What is Twitter?

Micro-blogging hubStream(s) of conversation(s)Dynamic resourceOnline connector of resources (people, $, etc.)Time management tool

#what

What is Twitter?

Top 3 Twitter Users: • Lady Gaga @LadyGaga (19,790,844) • Justin Beiber @justinbeiber (17,895,235)• Katy Perry @katyperry (15,564434)

President Obama @barackobama is number 8! (12,713,299)

Note: # of users is not the only metric of success or quality

Facts and Figures

Source: Twitaholic

#what

What is Twitter?

300,000,000 = the number of users globally450,000 = the number of Twitter accounts created every day88% = brand awareness1 billion = the number of tweets per week30% = number of Twitter users with $100,000 household income67% = percentage of users likely to recommend a brand they follow

Facts and Figures

Sources: www.JeffBullas.comPC MagazineMedia Bistro

#what

What is Twitter?

Critical tool in the Arab Spring uprisings Obama’s Speech On Osama bin Laden was 12.4 million tweets per hour or 27.9 million tweets in just 2 hours and 35 minutes)Helped diagnose a paralyzed manReal-time reporting device of events (JWB Board Meetings #JWBBoard)

Anecdotally

Sources: www.JeffBullas.comBlog.bufferapp.comMedia Bistro

#what

What is Facebook?

Sources: WikepediaFacebookKiva

#what

Launched in February 2004Critical tool in the microfinancing movementBrand promotion toolResearch toolNetworking tool

What is Facebook?

Sources: ZDnetFacebookKivaBloomberg

#what

As of February 2012, Facebook has more than 845 million active users globally52% of users are age 18-35 (26% split 18-25 + 25-34)

20% of users are age 13-17Revenue of $4.27 billion (2011)

Facts and Figures

What is Facebook?

Sources: ZDnetFacebookFanpagelist.com

#what

#1 Fan page: Facebook (59,991,519 fans)Fastest growing fan page: Nokia (39% growth in 2011; at #50)Top non-profit fan pages:

-- The Breast Cancer Site = 2,975,817 fans-- (RED) = 1,319,861 fans-- PBS = 1,086,295 fans

Facts and Figures

What is Facebook?

Sources: WikipedidaZdishaFacebook

#what

Anecdotally US non-profit Zidisha tapped into first person-to-person microfinance platform (linking lenders direct to borrowers across international borders without intermediaries) on FB."One Million Voices Against FARC" organized hundreds of thousands of Colombians and marched in protest against the Revolutionary Armed Forces of Colombia

What is YouTube?

Sources: WikepediaYouTubeKiva

#what

A free video-sharing websiteDominant provider of online video contentAllows embedding and easy link sharingHas begun showing full-length movies, shows and sporting events

What is YouTube?

Sources: WikepediaYouTubeGoogle

#what

Most popular YouTube video (as of Feb 2012):Justin Bieber - Baby ft. Ludacris; 684,597,595 views

Serves 4 billion videos every dayOnly (appx )11% of YouTube views are monetizedBought by Google in 2006 for $1.65 billion80% of the viewership of educational content on the site came from outside the United States.*

*Less than 70% of the site's total traffic is International, so the educational content is disproportionately viewed by global audiences.

Facts and Figures

What is YouTube?

Big Brothers Big Sisters, March of Dimes, Charity: Water, and Make-a-WishCopyright issues are still ongoingIn 2011, an Egyptian baby was named "Facebook" to commemorate the vital role Facebook played in Egypt's revolution.

Sources: WikepediaYouTubeGoogle

#what

Anecdotally

What does it look like and how does it work?

your branding

your followers

yourfeed

your rec’s

trending topicsyour tweet!

#what

What does it look like and how does it work?

140 characters goes here

character counter “publish”

button

search for people or

things

re-published your tweet

to their followers

uses your @name

email is for old people

#what

#where Where Do I Find Followers?

Websites

Twitter search function

A modern-day news feed

Other users – this is the “social” in social media

#how What does it look like and how does it work?

Hash Tag = # Identifies “trend” or subject ex:#Education#JWBBoard#USF#Florida

At Symbol = @ Identifies a Twitter user ex:@JWBPinellas@JWBPinellasED@bkirby816@LearnandSucceed@N_A_P_C

#how What does it look like and how does it work?

tweetorigin

#

A Good Tweet

#

options

#how What does it look like and how does it work?

tweetorigin

re-tweeter

tiny url

Retweet

options

#how What does it look like and how does it work?

A Lousy Tweet

answer:

unfollow

The electronically synergized multiphase value-added message delivery methodology for non-

profits

PHASE 1:Tell your

story herePHASE 2:Good things

happen here…

PHASE 3:…then here…

PHASE 4:…then here…

PHASE 5:…then here!

#why

…in other words, telling your story

helps the community you serve…

…and your bottom line

#why

#questions

@JWBPinellas@bkirby816@N_A_P_C

www.JWBPinellas.orgwww.Twitter.com/JWBPinellas

www.Facebook.com/JWBPinellaswww.YouTube.com/JWBPinellas

#thankyou