Making Neuro Insights Accessible Fast, Cost Effective and...

11/06/2015 EyeSee 1

Clients

2,5yago

17people

+40Top

Brands

Founded TeamOur base

Making Neuro Insights Accessible – Fast, Cost Effective and Scalable- And Beyond

On which ad would you spend 1 million dollar?

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Advert A

On which ad would you spend 1 million dollar?

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Advert B

On which ad would you spend 1 million dollar?

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Advert A Advert B

26% more respondentds look at the main message and 200% more at brand & product in Ad A

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Less attention More attention

% Seen Ad A Ad B Ad A/B

1. Main Message 78% 62% +26%

2. Brand & Product 36% 12% +200%

1

22

1

Advert A Advert B

Because…What you do not see, you do not buy

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Acts (e.g. buy)

Intends to act

Likes proposition

Holds Attention

Attracts AttentionEye TrackingInsights

Questionnaire/Focus groups

Few people All people

Conventional eye-tracking = time + cost

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Hardware + software…

+ organize central location tests (> 50 persons)

Plan and call Transport to facility RewardInstruct and follow Test and analyze

>25KSpecial glasses or camera Software

But what if…

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You could upload stimuli on a platform…

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send the stimuli to respondents (at home)…

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track their eyes with their webcam…

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…and you receive the results within a few days

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Unique proposition of our remote testing platform

13

3 ×Faster

3 / Price

GloballyNo Hardware

“I am interested in all the technologies that double the impact, against half the price and half the time” Keith Weed | CMO Unilever

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EyeSee = Eye tracking + Facial Coding + Quant survey

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Eye Tracking Facial Coding Questionnaire

Brand visibility over time in TV Commercial

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Is your brand noticed in highly engaging scenes or not?

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High brand visibility, low engagement Low brand visibility,

High engagement

Low brand visibility, Low engagement

Phase II: Survey degrees of freedom

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Phase I: Methods/CV

Phase II: Survey degrees of freedom

Eye tracking

Facial coding

Questionnaire

Upgrading respondent’s experience

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Click to go to next page

Time out

Scroll horizontal/vertical

Screen recodingClick registration

Think aloud

Upgrading respondent’s experience: dynamic sites

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Click to go to next page

Redirects

Time out

Scroll horizontal/vertical

Overlays

Dynamic websites

Screen recodingClick registration

Think aloud

Upgrading respondent’s experience: virtual shopping

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Click to go to next page

Redirects

Time out

Scroll horizontal/vertical

Overlays

Dynamic websites

Screen recodingClick registration

Think aloud

Interactive shelves

Chip games

And more…

Phase III: building online experience centers

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Phase I: Methods/CV

Phase II: Survey degrees of freedom

Eye tracking

Facial coding

Questionnaire

Phase III: Online experience centers

Future: building online experience centers

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ET + FC + Q + S

Dynamic websites

Free browsing

Quantitative

Most advanced quant remote UX platform

Future: building online experience centers

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ET + FC + Q

Cross channel

Interactive videos

Global

ET + FC + Q + S

Dynamic websites

Free browsing

Quantitative

Advertising insightsMost advanced quant remote UX platform

Future: building online experience centers

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ET + FC + Q + $ + V

Interactive shelf

Global

Quantitative

ET + FC + Q

Cross channel

Interactive videos

Global

ET + FC + Q + S

Dynamic websites

Free browsing

Quantitative

Advertising insights In-store InsightsMost advanced quant remote UX platform

1. Introduction

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Welcome to the Walmart supermarket

Start shopping

2. Select product(s) to put in basket

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Next shelf

In basket: 0 (Max.20)

3. High resolution product pops up, select #, add

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Lay’s Salt and Vinegar

Quantity: 1< In cart Cancel

Our first project: from commission to delivery

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Costs

60 shelves

3weeks

Scalable Time

Low

Making neuro insights accessible -fast, cost effective and scalable-and beyond

11/06/2015 29EyeSee

Olivier TilleuilManaging Director

+1 917 960 6255olivier.tilleuil@eyesee-research.com