MAKING ADS

MAKING ADS12th Meeting

ADVERTISMENTAdvertising is the business of telling stories..MAKING BELIEVE.

TYPES OF ADSPRINTED ADSONLINE ADS –ADWORDS

VISUAL ADSAUDIO ADS

WHY ADS?SIMPLEPOWERFULCONTINOUS EFFECT

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT1. Keep it Simple You have a few seconds, at

best, to catch your prospect’s attention. Stick to a single, clear, concise message. Cut through the chaff. Omit needless words.

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT2. Vivid and VisualColors, powerful language and

visual content – apart from conveying subconscious cues about your core message, these elements also help in attracting and keeping attention.

Red for Kfc and McD

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT3. Establish Relevance Why is this important to me / why should I care? Make your story relevant to the largest possible audience. For more, read this excellent article on establishing ‘relevance’.

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT 4. Prove Credibility push the ‘exclusivity’ factor, and use

celebrity endorsements to convert prospects.

We tend to laugh off celebrity endorsements but the truth is that they work on an emotional, subconscious level and as such they can never be totally discounted

Credibility comes in different sizes – social proof is one strategy, another is to use authentic research

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENT 5. Action! Advertisers often fail to capitalize on

their hard work by NOT including any actionable steps at the end of each ad.

simply adding a url at the end of the ad. Another option is to invite the audience to take action through their mobile phones.

 Whatever you do, get people to take some sort of action at the end of the advertisement. Offer some reason to take action, such as a discount voucher or free offer.

TIPS TO MAKE A ‘KICK ASS’ ADVERTISMENTKeep up the CuriosityMake your customer come and dig more infos about your product / service

TASKMake your own advertisment! and the Lecturer will read it in front of the class for you. Audience judge the ads.