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Earthquake Preparedness Makes a Difference
to Business and Society
Abstracts from Essay for BMBA 510 Leading Sustainable Enterprise
Presented by Sam Fang
Earthquake
PreparednessGlobal
PreparednessNZ
PreparednessBusiness Impact Summary
Earthquake- caused by earth crust movementPowerfully Destructive
• Ground shaking & rupture• Tsunami & floods
Christchurch earthquakes, 2011
Christchurchearthquakes, 2011
Japan tsunami,March 2011
Distribution of earthquakes
www.digitalgeology.net
Earthquake
PreparednessGlobal
PreparednessNZ
PreparednessBusiness Impact Summary
Earthquake
Preparedness
Global Preparedness
NZ Preparedness
Business Impact Summary
• No evidence: human activities earthquakes
• Earthquakes: most likely unpredictable
• What human can DO: preparedness
1) Know the hazards2) Construct safe structures3) Safety education
Earthquake Preparedness
Global Preparedness
NZ Preparedness
Business Impact
Summary
• Earthquake preparedness, China• Haicheng, Northeast China, 1975• Use precursors: land elevations, bizarre animal
behaviours, fore-shocks evacuation warning 1 day earlier the M-7.3 earthquake successful
• Sichuan, Southwest China, 2008• Steel rods replaced by thin iron wires• Quality control missing in construction• Corruption & misappropriations existed tofu-dregs buildings serious casualties & loss
Earthquake Preparedness
Global Preparedness
NZ Preparedness
Summary
• Earthquake preparedness, Japan• Earthquake Early Warning (EEW) system issued by the
Japan Meteorological Agency (JMA).
o NHK television channels (5 languages)o Mobile phone networks o Radio receiverso Internet
“The system … one of the best advance warning systems and an extremely efficient manner of moving people out of danger.” (by Dr Shailesh Nayak, Secretary in the Ministry of Earth Science in India)
Earthquake Preparedness
Global Preparedness
NZ Preparedness
Summary
www.jma.go.jp
Advance announcements delivered by EEW, Japan
www.jma.go.jp
The general public receiving EEW and responding, Japan
Earthquake Preparedness
Global Preparedness
NZ Preparedness
Business Impact
Summary
• Earthquake preparedness, Japan• Case study - OKI semiconductor manufacturer
• Before EEWo Lost > US$ 15m in 2 earthquakes hit Sendai, 2003o The plant was shut down 15ish days after each
earthquake
• After EEW, in 2 similar earthquakes latero Loss ↓ to US$ 0.2 mo Down period ↓ 4ish days respectively
Earthquake Preparedness
Global Preparedness
NZ Preparedness
Business Impact
Summary
• Earthquake preparedness, NZ• Earthquake commission (EQC) - NZ$ 5.6 b funds• Insuring residential properties owners
• Building codes 1992 Encourage innovation Water, gas, electricity, telecom pipelines– quake-resistant
Earthquake PreparednessGlobal
Preparedness
NZ Preparedness
Business Impact
Summary
Earthquake-resistant structure
Earthquake-resistant residences
• Business opportunities emerge in earthquake preparedness
• EEW - Japano System won the global bidding in Chile, 2011o NYK paid service (Free M-5 vs Paid M-3 earthquakes)o Internet paid services (Weathernews Inc, IPO in 2003)
• OKI US$0.6m investment to retrofit buildings
• Uni. of Canterbury, leading R & D in earthquake-resistant buildings
• Booming insurance industry NZ premium 10% ↑, 2011
Earthquake PreparednessGlobal
PreparednessNZ
Preparedness
Business Impact
Summary
• Earthquake is probably unpredictable• Earthquake preparedness makes a difference
• Stay resilient over the downsides of earthquakes posed to human being
• Make the best out of the emerging business opportunities to serve the society
Earthquake PreparednessGlobal
PreparednessNZ
PreparednessBusiness Impact
Summary
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