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A
PROJECT REPORT
On
Training undertaken at
Titled
A STUDY OF SALES PERFORMANCEMAHINDRA & MAHINDRA IN THE AUTOMOBILE
INDUSTRY AT JAIPUR
Submitted In the partial fulfillment of
Master of Business Administration
SUBMITTED TO SUBMITTED BY:
FMS- MAIET AJAY SINGHMBA III Sem.
.
MAHARISHI ARVINDINSTITUTE OF ENGINEERING & TECHNOLOGY
2012-13
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PREFACE
The curriculum of MBA is so designed that it besides providing theoretical
knowledge gives practical experience to the participants, with an
opportunity to deal with real life situation through field visitor or as research
project dissertation are enriched and well equipped to face the future
challenge and counting excise which are enriched and inseparable and
unavoidable in business.
The objective of research project is to impart the student with the practical
experience and an exposure of the corporate world. The student has to
complete research project under the professor of his institute and do a
project which he thinks would add to knowledge and he will learn about
how we work on market research of any particular topics.
I fortunately got an opportunity to do my research project on
A study of Sales Performance Mahindra & Mahindra in the
automobile Industry at Jaipur
(AJAY SINGH)
ACKNOWLEDGEMENT
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I was delighted to avail this opportunity to thanks all those who have
contributed in our efforts in the development of the project and making it a
success, which would have been a difficult, task otherwise.
I would like to express my gratitude to my who guided me throughout the
project work and special thanks for the care and concern shown by them.
I am highly thankful to Head of department of management
all M.B.A. faculty members.
In last but not a least, I am thankful to shopkeeper, smoker (student
employee, teacher) which provide a time for questionnaires.
AJAY SINGH
EXECUTIVE SUMMARY
Few groups can identify as closely with India's destiny and industrial
progress as the Mahindra Group. In fact, Mahindra is like a
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microcosm of India. Both were born around the same time, had the
same aspirations and both experienced the inevitable troughs and
crests in the journey towards their goals. And both continue to march
on the path to progress and global.
The birth of Mahindra & Mahindra began when K.C. Mahindra
visited the United States of America as Chairman of the India Supply
Mission. He met Barney Roos, inventor of the rugged 'general
purpose vehicle' or Jeep and had a flash of inspiration: wouldn't
vehicle that had proved its invincibility on the battlefields of World
War II be ideal for India's rugged terrain and its kutcha rural roads?
Mr. Keshub Mahindra, Chairman of Mahindra & Mahindra Ltd., is agraduate from Wharton, University of Pennsylvania, USA. After
joining the Company in 1947, he became the Chairman in 1963. Over
five decades, his continuous involvement has enabled the Mahindra
Group to reach where it is today. He is a well-known philanthropist
who redefined corporate governance by effectively channelising funds
into the social sector. He has contributed immensely to the cause of
building ethical corporations in India and is currently a part of
numerous prestigious organizations and committees.
He was also appointed by the Government of India to serve on a
number of Committees including the Sachar Commission on
Company Law & MRTP; Central Advisory Council of Industries etc.
Today, he is an icon, an inspiring business leader and a distinguished
corporate citizen that everyone looks up
CONTENTS
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TOPIC
1. EXECUTIVE SUMMARY
INTRODUCTION
2. HISTORY
3. THE COMPANY PROFILE
4. DISTRIBUTUTION NETWORK
5. RESEARCH METHODOLOGY
6. COLLECTION OF DATA
7. FINANCIAL DATA
8. OBJECTIVE OF THE STUDY9. CONCLUSION
10.SUGGESTION
11.HYPOTHERSIS
12.SCOPE OF THE STUDY
13.BIBLIOGRAPHY
INTRODUCTION
Mahindra group is one of the largest corporate groups of India. it is a US
$4.5 billion conglomerate with employee strength of over 40000.The group
has divers business interests such as automotive, farm equipments
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infrastructure information technology, hospitality, and financial services
mahindra group has global presence and it is ranked amongst forbes Top 200
list of The worlds Most reputable companies and in the top 10 list of most
requtable Indian companies.
The origins of Mahindra group can be traced back to October 2,1945
when Mahindra brothers J.C. Mahindra & K.C. Mahindra joined hands with
ghulam Mohammad, and Mahindra & mohammad was set up as a franchise
for assembling jeeps from willys, USA After indias independence in
1947 ,mahindra&mohammad changed its name to mahindra & mahindra.
ghulam mohammad migrated to Pakistan post partition and became the first
finance minister of Pakistan. since then, mahindra group has gone fromstrength and today it has evolved into a giant group.
BUSINESS INTERESTS OF MAHINDRA GROUP:-
Automotive sector :- Mahindra group is the market leader in utility vehicles
in India since inception. Mahindra also manufactures and markets utility
vehicles and light commercial vehicles, including three wheelers. some of
the famous automobile branch of Mahindra are
Scorpio and bolero :- recently, Mahindra joined hands with French
automobile major Renault to enter passenger car segment. it has launched a
car callrd Mahindra Renault Logan.
Farm equipment Sector: Mahindra is the largest producer of tractors in Indiaand is among the top five tractor brands in the world. It has its won state-of-
art plants in India, USA China and Australia, and a capacity to produce
1,50,000 tractors a year.
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TRADE & FINANCIAL SERVIES: -Mahindra Inertade limited and its
subsidiaries have specialized domain knowledge in imports and exprts of
commodities, domestic trading, marketing and distribution services.
Mahindra finance is one of the largest Non Banking Finance Companies in
India with and assedt base of about Rs. 5000 crores. Mahindra Insursnce
Brokers offer Life and Non-life Insurance plans to retail and corporate
customers. Mahindra Steel Service Centre is the first steel service centre in
the organized sector in India.
Infastructure Development:- Mahindra group has interests in real estate
special economic zones, hospitality industry, infrastructure development,
project engineering consultancy anddesign. Mahindra Holidays & Resorts is
the leader in the lifetime holiday market in India. Mahindra Gesco is fastest
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growing construction Company in India. Mahindra world City is developing
and promoting Indias first Integrated Business city. Mahindra Acres
Consulting consultancy organization.
Information Technology: - Mahindra Mahindra Group entered into IT
sector in 1986 when it formed a joint venture with British
telecommunincations plc. The company was called Mahindra-British
Telecom. The Company has recently changed its name to The Mahindra.
Tech Mahindra is a leading provider of telecommunication solution and
service industry world-wide. It is Indias 8th larges software exporter.
Speciality usinsses:- Mahindra group companies such as Mahindra
AshTech,Mahindra Defence, Spares Business Unit and Mahindra Logistics
are into Speciality Businesses mahindra ashTech undertakes turnkey
contract execution for ash slurry system and Traveling Water Sceens.
Mahindra Dfence Systems looks after the requirements of Indias defence
and security forces. Mahindra Logistics provide complete logistics solutions
to complex transportation needs of clients across the world.
MODELS OF MAHINDRA & MAHINDRA CARS
MODEL TYPE
Mahindra Boledro
Bolero SLX SUV
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Bolero SLE
Bolero DEZ
Bolero DI
Bolero PLUS
Mahindra Scorpio SUV
1. Scopio Pctrol
Turbo 2.6
Turbo 2.6 DX
Turbo 2.6 GLX
Turbo 2.6 SLX2. Scorpio Diesel
Turbo 2.6
Turbo 2.6 DX
Turbo 2.6 GLX
Turbo 2.6 SLX
3. Scorpio Turbo Diesel CRDe
Turbo 2.6
Turbo 2.6 DX
Turbo 2.6 GLX
Turbo 2.6 SLX
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GROUP OVERVIEW:-
The US $6.7 billion Mahindra Group is among the top 10 industrial housesin India. Mahindra is the market leader in multi-utility vehicles in India It
made a milestone entry into the passenger car segment with the Logan.
Mahindra & Mahindra is the only Indian company among the top tractor
brands in the world.
The Group has a leading presence in key sectors of the Indian economy,
including the financial services, trade, retail and logistics, automotive
components, after-market, information technology and infrastructure
development. Mahindra has recently made an entry in the two-wheeler
segment which will see the company emerge as a full-range player with a
presence in almost every segment of the automobile industry.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan
Quality Medal, the only tractor company worldwide to be bestowed this
honour. It also holds the distinction of being the only tractor company
worldwide to win the Deming Prize. The US based Reputation Institute
recently ranked Mahindra among the top 10 Indian companies in its Global200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI
checked rating for its first Sustainability Report for the year 2007-08.
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time. In addition, your company needs to fund its subsidiaries to meet their
growth plans.
To meet the above objectives, your company needs to borrow funds in the
form of long term loans from banks and other financial institutions. This is
in excess of Rs. 2500 crores, upto which the Board is empowered to borrow,
as per the resolution passed at the Annual General Meeting of the company
held on 21st August, 1997. I now seek your consent to pass a resolution to
enhance this borrowing limit to Rs. 6000 crores.
Your company has been the market leader in the Indian tractor industry for
more than two decades now. To further consolidate its leadership position,your company has recently acquired 43.3% stake in Punjab Tractors Limited
(PTL), the flagship company of the Swaraj Group of Industries.
PTL is also a strategic fit to your company, as it comes with its strength of
efficient design (strong R&D abilities) and the Brand Swaraj, which has a
reputation of being a reliable product. The Company would be in a unique
position to leverage upon these strengths coupled with other advantages such
as economies of scale, sourcing benefits and some amount of vendor
rationalization. To add to these, PTL has certain products in the above 50 HP
range which will significantly add to the portfolio strengths of the Company.
Your company has also acquired several companies over the past year. Your
company comprises of several subsidiaries that need substantial funds to
seize new opportunities, expand, and introduce new products and services,
besides continuing with its regular business plans. While some of these fund
requirements will be met by internal accruals/debt, they need your
Companys financial support to meet the balance requirements.
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Section 372A of the Companies Act, 1956 permits the Board of Directors to
invest, grant loans or give guarantees upto 60% of the companys paid up
capital and Reserves, or 100% of its Reserves. Your company is currently
authorized to invest, grant loans or give guarantees upto Rs. 2597 crores, of
which it has already utilized Rs. 1634 crores, as per the audited accounts for
the year ended March 31, 2006. However, your company may utilize more
than this limit mentioned in Section 372A to meet the financial requirements
of the subsidiaries mentioned in the notice, such that it will not exceed Rs.
1,500 crores. I seek your consent to pass a resolution authorizing the Board
of Directors to do so.
At a meeting held earlier this morning, your board has approved raising of
funds:
Upto US$ 300 million in the International Markets through issuance
of Equity Shares through Depositary Receipts and/or Foreign
Currency Convertible Bonds by way of an offering denominated in
Foreign Currencies to investors outside India ; and/or
Upto Rs.900 crores in the Domestic Market by issue of Shares and/or
other Securities under Chapter XIII-A of the SEBI DIP Guidelines,
2000 to Qualified Institutional Buyers in one or more tranches through
Mr. Keshub Mahindra, Chairman of Mahindra & Mahindra Ltd., is a
graduate from Wharton, University of Pennsylvania, USA. After joining the
Company in 1947, he became the Chairman in 1963. Over five decades, his
continuous involvement has enabled the Mahindra Group to reach where it is
today.
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He is a well-known philanthropist who redefined corporate governance by
effectively channelising funds into the social sector. He has contributed
immensely to the cause of building ethical corporations in India and is
currently a part of numerous prestigious organizations and committees. He
was also appointed by the Government of India to serve on a number of
Committees including the Sachar Commission on Company Law & MRTP;
Central Advisory Council of Industries etc. Today, he is an icon, an
inspiring business leader and a distinguished corporate citizen that everyone
looks up to.
Mr. Anand G. Mahindra, Vice Chairman and Managing Director of
Mahindra & Mahindra Ltd. one of Indias largest and most respectedbusiness houses - graduated from Harvard College, Cambridge,
Massachusetts, Magna cum Laude. In 1981 he secured an MBA degree from
the Harvard Business School, Boston, Massachusetts. He returned to India
that year and joined Mahindra Ugine Steel Company Ltd (MUSCO), the
countrys foremost producer of speciality steels, as Executive Assistant to
the Finance Director. In 1989 he was appointed President and Deputy
Managing Director of the company.
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Chairman, Governing Body, Centre for Research in Rural & Industrial
Development, Chandigarh
President Emeritus - Employers' Federation of India
President of the Governing Council - University of Pennsylvania
Institute for the Advanced Study of India, New Delhi
Hon. Fellow - All India Management Association, New Delhi
Positions held by Mr. Keshub Mahindra: A Timeline
1966-67 President of Bombay Chamber of Commerce & Industry
1969-70 President of ASSOCHAM
1991-92 President of Indo-American Society
1978-95 President of M.V.I.R.D.C. - World Trade Centre
1975-85 Chairman of Indian Institute of Management, Ahmedabad
1971-75 Chairman of Housing & Urban Development Corporation
Limited
1984-89 Member of the Foundation Board - International
Management Institute, Geneva
1986-96 Hon. Member, Business Advisory Council - International
Finance Corporation, Washington
1983-97 Member, International Council - Asia Society, New York
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1998-2005 Chairman, India Nominating Committee 'Single Nation
Programme', Eisenhower Exchange Fellowships, USA
Recipient of the following prestigious awards:
1987 Chevalier De La Legion D'honneur
1985 Companion - British Institute of Management
1972-82 Giants International Business Leadership Award
1980 NIF-Mody Enterprises Man of the Year Award
1983 Madras Management Association Business Leadership Award
1989 Business India - Businessman of the Year, India
1990 Honorary Fellowship of All India Management Association
1992 Rotary Award for Vocational Excellence
1992 Shiromani Award
1993 Vikas Jyoti Award for Outstanding Services, Contribution &
Achievements
1994 FIE Foundation - Rashtra Bhushan Award
1994 The Sir Jehangir Ghandy Medal for Industrial
Peace - XLRI, Jamshedpur
1996 Rotary Vocational Excellence Award in the field of Industry
1998 IMC Diamond Jubilee Endowment Trust Award19
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Chairman, Board of Trustees - Population First
Member, Governing Board - United Way of Mumbai
Member of the International Advisory Board of University of
Pennsylvania, Center for the Advanced Study of India, Philadelphia
Vice President - National Society for Clean Cities
Chairman and Founder Trustee - Bombay City Policy Research
Foundation
2007 Ernst & Young Entrepreneur of the Year Lifetime
Achievement Award.
2008 Society of Indian Automobile Manifacturers (SIAM) Award
for Lifetime Contribution to the Automotive Industry
Member, Governing Board - Bombay First
Chairman - Bombay First, Health & Environment Committee
Chairman & Trustee - K.C. Mahindra Education Trust
Hon. Member - Rotary Club of Bombay
Member of the Governing Body of HelpAge India from 2000-2004
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THE COMPANY PROFILE
CORPORATE GOVERNANCE:-
The goal of any system of governance is to achieve the best performance
within the overall context of the prevalent economic environment, so as to
secure maximum benefit for all the stakeholders. For this to be achieved,
governance cannot only be systems, processes and metrics. It also has to
integrate within itself the beliefs, values, culture and ethics of an
organisation, ultimately leading to the cornerstones of transparency andaccountability, which is what good governance is all about.
In the recent past, corporate India has been flooded with several prescriptive
principles of governance, the result of intense deliberations of eminent
commissions. Ironically, the corporate failures in developed countries
regulated by highly disciplined capital markets have only brought home the
stark reality that good governance can never be the result only of legislation.
It must have real commitment from the management.
Our shareholders are aware that the Mahindra Companies have been
associated with good governance even before corporates were faced with
legislation and a set of regulations. The Company has formally enunciated
its own governance practices
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DISTRIBUTION NETWORK MAHINDRA &
MAHINDRA
25
Customers
Production Unit
Distributors
Retailers
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RESEARCH MATHODOLAGY
TYPE OF RESEARCH: - For the compilation of research project I have
used descriptive type of research. It helps to describe each and every thing
very well as its name shows. It takes samples very clearly. It is very suitable
according to my research project. It helps me in describing the market
structure, people attitudes etc. thorough experiment and surveys.
SAMPLING:- A sample is a finite part of a population phenomenon which
help in research. My sampling attempt on following bases-
SAMPLESIZE :- It takes large size sample for my study. It will depend on
various factors like Mahindra and Mahindra company, people attitude
competitors etc.
SAMPLING TECHNIQUE :-I have selected simple random sampling
technique. In this method and equal probability of selection is assigned toeach available unit of the population at the first and each subsequent draw.
By using this technique I can ask questions from people face to face. I have
collected the data survey or take decision on the basic public opinion.
SAMPLING AREA :-I have choosed to take Jaipur city for my research.
We believe the current economic slowdown and tight liquidity scenario will
continue adversely impacting the automobile industry for the rest of FY09
and most of FY10. Though interest rates are expected to decline in the
coming months, credit availability still remain tight as banks are hesitant to
provide loans in the current adverse macroeconomic environment.
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The global auto industry is witnessing a major slowdown because of the
downturn in the global economy and tight credit availability. The Indian
automotive industry has also been adversely affected by the prevailing
macroeconomic factors. As a result, the industry witnessed a 9.1% yoy fall
M&Ms total sales volume
declined 8.2% in October
2008
EQUITY RESEARCH November 25, 2008
in domestic passenger vehicle sales volume even during the festive month
of October.As the advanced countries fall into a recession and the emerging
economies slow down, we believe the prevailing adverse macroeconomic
conditions will continue to impact the automobile industry for the rest of
FY09 and most of FY10. Moreover, even though interest rates are expected
to decline in the coming months, credit availability will remain tight as
banks have become extremely cautious in their lending policies.
We expect Xylos launch (expected in late Q309) to boost M&Ms UV
sales volume and help limit the effect of the slowdown. Further, the demand
for tractors should get support from the farm loan waiver and the good
monsoon during the year. Thus, we believe the Company will be able to sell
290k300k units in FY09 and FY10. We also expect the margins to improve
in FY10 as the sharp fall in commodity prices on account of the slowdown
in the global economy will lead to lower raw material prices for M&M.
The slowdown in the global economy will also have an adverse affect on the
Companys major subsidiaries, such as Tech Mahindra, Mahindra Holidays& Resorts India Limited (MHRIL), and Mahindra & Mahindra Financial
Services Limited.
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under its coverage or to notify you in the event it terminates its coverage.
Neither Indiabulls Securities Limited nor any of its affiliates, associates,
directors or employees shall in any way be responsible for any loss or
damage that may arise to any person from any error in the information
contained in this report.
The analyst for this report certifies that all of the views expressed in this
report accurately reflect his or her personal views about the subject stock
and no part of his or her compensation was, is or will be, directly or
indirectly related to specific recommendations or views expressed in this
report. No part of this material may be duplicated in any form and/or
redistributed without Indiabulls Securities Limited prior written consent.The information given herein should be treated as only factor, while making
investment decision. The report does not provide individually tailor-made
investment advice. Indiabulls Securities Limited recommends that investors
independently evaluate particular investments and strategies, and encourages
investors to seek the advice of a financial adviser. Indiabulls Securities
Limited shall not be responsible for any transaction conducted based on the
information given in this report, which is in violation of rules and
regulations of National Stock Exchange or Bombay Stock Exchange.
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COLLECTION OF DATA
PRIMARY DATA :- With the help of simple random sampling techinique,
I have collected primary data form survey.
SECONDARY DATA :- In secondary data I have included secondary data
form various sources like internet, books, news paper, & magazines and
Experiments.
PRESENTATION OF DATA :-Presentation of data is very important in a
research. It means analysis the market situation and present it is a systematic
way. In market I collect the man data dor select them few then selected data
I will analysis that which is suitable according to my project and add it in
my project or other useless data I left. After the selecting of appropriate data
in this step I will present my data in systematic way and will present my all
calculations which will suitable to my study.
A SUCCESSION plan has been drafted in the $6.7-billion Mahindra &
Mahindra group. According to the plan, a professional manager will take
over the reins of the family-run group at some point in the future.
Patriarch Keshub Mahindra, 84, now heads the group as its non-executive
chairman. The day-to-day management is in the hands of his nephew, Anand
Mahindra, 54.
The change will not happen immediately. The Harvard educated Anand will
remain the vice-chairman and managing director for five to seven years
more.In five to seven years most current members of the group
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AUTO MAKERS REPORT ENCOURAGING GROWTH IN
APRIL
The automobile industry seems to be on the road to a recovery in fiscal
2009-10, with all carmakers except the Renault arm of Mahindra &
Mahindra posting a growth in sales in April when compared to the previous
year. Leading their respective segments were market leader Maruti Suzuki
and biggest two-wheeler maker Hero Honda, which both posted sizeable
sales growth.
Continuing to benefit from the government's stimulus packages announced
in December 2008 and January this year, Hyundai Motor, Honda Siel Cars,
Mahindra & Mahindra, TVS and India Yamaha Motor also saw a robust rise
in their sales in April. Maruti Suzuki India reported a 15.09 per cent increase
in sales in April at 71,748 vehicles against 62,336 units in the same month
last year. This is the fourth consecutive month that the company's sales
crossed the 70,000 units mark. Domestic sales grew by 8.93 per cent to
64,857 units against 59,539 units in April last year, while exports surged by
over two-fold to 6,891 units against 2,797 units last year. The country's
second largest carmaker, Hyundai Motor India, also saw its sales going
upwards by 10.9 per cent to 44,371 units against 40,000 units in the same
month last year. The domestic market accounted for 22,247 units while
exports totalled at 22,124 registering almost 20 per cent growth.
However, Maruti's total sales slipped from the peak of 77,955 units it
clocked in March; while Hyundai sold close to 4,000 additional units in
April when compared to March. The A2 segment of Maruti that comprises
the Alto, Wagon R, Zen, Swift and A-Star, saw a nine per cent rise in sales
to 46,817 units. Hyundai's A2 segment, comprising the i10, Santro, Getz and
i20, clocked 41,258 units. Maruti's A3 segment which includes the SX4 and
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DATA ANALYSIS & INTERPRETATION
Table No. 1 Satisfaction towards Mahindra Bolero
Source: Questionnaire
Figure:1
Interpretation 1:
The sample drawn on probability basis shows that 78% of the customers were satisfiedwith Bolero variant and only 22% were not satisfied with Bolero variant.
Observation:
Most of the respondents approached were satisfied with Bolero
40
Satisfied Dissatisfied
78% 22%
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Table No: 3 Customer opinions towards fuel Marketing.
Source: Questionnaire
Figure: 3
27%
49%
17%
7%
Consumer Opinions toward FuelConsumption
More Satisfied
Satisfied
Not Satisfied & Dissatisfied
Dissatisfied
Interpretation 3: 100% of the respondents 49% of the respondents approached weresatisfied with the fuel consumption of the Bolero. Followed by 27% was extremelysatisfied, 17% are neutral and rest of the 7% is more dissatisfied with fuel consumption ofBolero.
Observation: As majority of the respondents are satisfied with the fuel consumption ofMahindra Bolero, the company should maintain the same standard and it is suggested tocome up with suitable measure to reduce the negative opinion among the consumer whoare of the opinion that the fuel consumption is a dissatisfying factor.
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Factor Percentage
Extremely Satisfied 27%
Satisfied 49%
Neutral 17%Dissatisfied 7%
Total 100%
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Table No: 6 Customer opinions toward space availability in Mahindra Bolero.
Source: Questionnaire
Figure: 6
27%
53%
17%
3%
Customer Opinions Toward SpaceAvailability
Extremely Satisfied
Satisfied
Neutral
Dissatisfied
Interpretation 6: The sample drawn on the probability basis shows that out of 100% ofrespondents 53% of the respondents approached were satisfied with the space availabilityof the Bolero. 27% were more satisfied, 17% of neither satisfied and dissatisfied and 3%
are dissatisfied with the space availability of the Bolero.Observation: As 80% of the respondents are happy with the space availability of theMahindra Bolero vehicle, it can be conducted that the company has undertaken properR&D in this aspect.The 20% of the respondents who have answered negatively may be comparing with thevehicle in the same category launched very recently.
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Factor Percentage
More Satisfied 27%
Satisfied 53%
Neither Satisfied & Dissatisfied 17%
Dissatisfied 3%
Total 100%
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Table No: 9 Customer perceptions about Bolero
Very Good Good Average Bad Very Bad
20% 47% 21% 12% -
Source: QuestionnaireFigure: 9
20%
47%
21%
12%
Customer Perception About Bolero
Very Good
Good
Average
Bad
Interpretation 9: The sample drawn on the probability basis shows that out of 100% ofrespondents 47% of the respondents gave Good response to Bolero. 20% gave Very Goodresponse, 21% gave Average response and 12% gave bad response to Bolero.Observation: As 67% of the respondents are satisfied that they are happy with Bolero, itsatisfies that the customer satisfaction levels are very high. If the company were toidentify the pitfalls in their product and undertake remedial measure, thus it will lead tomore good word of mouth publicity.
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Member of the Governing Body of HelpAge India from 2000-2004
Member of the Board of Governors of Bharat Shiksha Kosh from
2002-2005
PROBLEM FORMULATION:-
Change in consumers, financial situation, employment status, &
their life style.
Introduction of new brand and innovative strategy or innovative
products.
Dissatisfaction with
PROBLEM FORMULATION:-
Change in consumers, financial situation, employment status, &their life style.
Introduction of new brand and innovative strategy or innovativeproducts.
Dssatisfaction with current state of affairs &/or the product ofservice information of Mahindra company.
Competition in the market with other players.
New and advance technology
Sales and promotional activities are not sufficient according to
todays market.
Improvement in services after sale.
Cost problems.
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OBJECTIVE OF STUDY
Increase the company image.
Introduce the products of company with the people.
Generate need.
To find to potential.
To persuade customers about the utilities of these products for
them and provide right goods according their income level.
Make people familiar with companys products.
Introduce the cmpans services after sale.
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CONCLUSION :-
1. The whole analysis shows that there are only two companies
dominating. There is neckto-neck competition in between
these companies.
2. All the retailers are satisfied with the distribution network of
the Mahindra product.
3. Most of the retailers want glow signboard and chilling
equipments, which they are asking from long time.
4. In Mahindra segment and in lime segment is the main
competitors of Mahindra
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