Magic school

MAGIC SCHOOLHD, FULL 3D, STEREOSCOPIC ANIMATION

Broadcast Platforms - CTC + Disney Channel  + Beeline TV Release Date -  1.01.2011Genre - Animation Series, Comic Action AdventureTarget Demografic - kids 3-9 ageFormat - TV 52ep 6,5 min, FILM 4ep 84 minsх х

- 2 6 8 4 P R O D U C TIO N $

0 0 0- 5 0 0 0 0 0P R O MO $

- 1 5 0 K ID S IN TER N ET $0 0 0

CO_PRODUCTION 80% ADV GROUP

cейлер 30% + телеканал 15-30%

Broadcast Platforms -  Release Date -  1.01.2011Genre - Animation Series, Action AdventureTarget Demografic - KIDS 3-9 ageFormat - TV 2011-201252 episodes 6,5 minutesх4 Animation Film 84' minutesх

Commercial Profit: TV product-placement, DVD, KIDS-internet, KIDS-MOBILEMarketing Benefits: Brend-Content, FMCG Licensing   $150 000  Merchandising $ 100 mln

Key Creatives:Directed by Sergey SelianovExecutive Producer Sasha BoyarskyWritten by Darina ShmidtArt Animation Director Konstantin BronzitCo-production ADV Group

HARACTERS

CONCEPT

MIPTV 30% content for KIDS

LINE -UP & PROFIT

LINE-UPLicensing   150 $   тысMerchandising 100 $млнTV3D FilmKIDS INTERNET KIDS MOBILEfos cooking cornerpublishing on-demandgamesbooksdvd

PROFIT1 - HD + Full 3D Stereoscopic Animation2 - FORMAT, LICENSING - TV, Animation Film by Disney, BelineTV, + Disney - 2011-2012СТС3 - PRODUCTION, MERCHANDISING 2011-20124 - PROMO ON-air/OFF-air TV 1.1.2011 (+500 000 euro)5 - KIDS INTERNET WEB 2.0 (EX: BooDoo) (+150 000 euro)6 - 30% - с ко брендингаkids- " "тарифный план Билайн

"Sony"детский мобильный " "линейка соков с героями Добрый

- , " ””ко брендинг с запуском вкусовых снеков молочных йогуртов Ростишка(Donon) VS " "( ), Nesquik( )Здрайверы ВБД Быстров7 - - продакт плейсмент коммерческих брендов

100% + 20%покрывает продакшен

Commercial Profit: TV product-placement, DVD, KIDS-internet, KIDS-MOBILEMarketing Benefits: Brend-Content, FMCG Licensing   $150 000  Merchandising $ 100 mln

23 190 TVR vs 1632 TVR23 190 TVR vs 1632 TVR

SUB-BRANDSKPI:BEELINE & NESTLE

KIDS INTERNET«MAGIC SCHOOL»