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5 Ways to Supercharge Your
Magento Enterprise
Ethan Giffin, CEOGroove Commerce
February 2011
Supercharge Your Magento Enterprise | Imagine 2011 2February 2011
ABOUT GROOVE COMMERCE
Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
Services include:
• eCommerce Website Design• Magento Development & Integration• Social Media Marketing• Pay Per Click (PPC) Management• Search Engine Optimization (SEO)• eCommerce Site Analysis• Conversion Consulting
2400 Boston Street, Suite 320, Baltimore, Maryland 21224
www.groovecommerce.com800.564.9826@GrooveCommerce
Supercharge Your Magento Enterprise | Imagine 2011February 2011 3
FOCUS ON 3 FUNDAMENTAL METRICS…
Conversion Rate
Traffic
AOV
#1Don’t Forget the Soul!
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 4
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 5
TELL YOUR STORY…
1. What’s Your History?
2. Write Good Content
3. Create Buyers Guides
4. Have an Opinion
5. Show Your Expertise
6. How are You Different from the Big Boys?
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 6
SKIP THE SAMPLE THEME!
#2Tune Up your Search
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 7
Supercharge Your Magento Enterprise | Imagine 2011 8February 2011
SEARCH CONVERTS 3-5X HIGHER!
1. AOV 24-50% Higher than Site Average
2. Most Retailers Never Look Under the Hood
3. Great PPC Landing Pages
Much Easier to Double Conversion Rate from Search
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 9
6 OF TOP 10 TERMS “$0” REVENUE
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 10
INTEGRATE WITH 3RD PARTY PROVIDERS
1. API vs Hosted
2. Commerce + Content
3. Synonyms
4. Result Boosting
5. Filters
6. Redirects
7. Autocomplete
8. Analytics
#3Fuel Your SEO
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 11
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 12
CHECK YOUR PRODUCT DESCRIPTIONS
"The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect"
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 13
NO MORE DUPLICATE CONTENT
1. Unique Page Titles & Meta Tags
2. Define Your URL’s
3. Set Your Canonical Tags’s
4. Robots.txt
5. Google Sitemap (Don’t Forget the Cron)
6. Spider Your Site(Xenu or Integrity)
7. Look at Site Speed
#4Rev Up Your Engines…
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 14
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 15
WHAT CAN SLOW PERFORMANCE DO?
1. Directly Affects Conversion Rate
2. Lowers Adwords Quality Score
3. Can Sink Your SEO
4. Limits Ability to Diagnose Errors
5. Check Your Site with Pingdom & YSlow
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 16
THINGS THAT CAN HELP
1. Turn on Compression
2. Remove Unneeded Code & Files
3. CDN Hosting
4. Use Google jQuery Scripts
5. Full Page Caching
6. Track Server Errors & Performance (Watchdog)
7. Read, then re-read recent Whitepaper
#5Optimize Your Checkout
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 17
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 18
TOP LINE REVENUE IN YOUR FUNNEL
1. The only place you can add top line revenue through optimization
2. Test elements such as button color and text
3. Test OneStepCheckOut versus Accordion
4. Setup your Funnel Visualization in GA by using Fooman Analytics Plus
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 19
ONE PAGE…
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 20
OR ACCORDION???
#6The Bonus Tip
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 21
OneStepCheckout
Aheadworks iPhone Theme
Aitoc Watchdog
Mageworx SEO Enterprise
Fooman Google Analytics Plus
Whats in Your Toolbox?
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 22
EXTENSIONS THAT WE DIG…
Supercharge Your Magento Enterprise | Imagine 2011 23February 2011
ABOUT ETHAN GIFFIN
With over a decade of industry experience in eCommerce,
SEO and the dynamic technologies that drive them Ethan
Giffin founded Groove Commerce to be a boutique web
agency that provides enterprise class service for online
retailers.
This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, eTail, Search Engine Strategies (SES), SMX,
American Marketing Association PubCon and Ad:Tech.
Currently, as CEO Ethan is leading the charge to make
Groove Commerce the Mid-Atlantic’s premier Magento
partner.
Ethan E. GiffinCEO & Founder
ethan@groovecommerce.comTwitter: @Opie
Supercharge Your Magento Enterprise | Imagine 2011February 2011 24
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