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LYN HOYT
160 Haverford DriveNashville, TN 37205
615-218-2608
lynhoyt.com
@designtwit
linkedin.com/in/lynfranklinhoyt
KNOWLEDGE BASE
InDesignIllustratorPhotoshop
MyEmmaMail ChimpHootsuite
BigCommerceSquareUpWeeblyWordpressDrupal
Canva PreziKeynote
Mobile App Development CMS
EDUCATION
Masters, Product DesignNorth Carolina State University School of Design
Bachelor of Fine ArtsUniversity of Memphis
Director Of Marketing & Product DesignBERKELEY TANDEM, INC. / NASHVILLE, TN / 2001 - PRESENT
Manage the development, design, production and marketing of wholesale and retail frame products used for corporate recognition and non-profit donor recognition. National accounts include: The American Red Cross national headquarters, Boy Scouts of America, Charlotte, NC BSA Supply, Vanderbilt University & Disney. • Product design from concept and budget, through print production, marketing and retail product launch, with special attention given to corporate branding and message• Develop sales tools, online tools and trade show displays that support the selling process of B2B frame products• B2B market intelligence expertise around buying habits, product criteria and competitive markets• Assesses product effectiveness driven by repeat business rooted in customer service, follow-through, targeted personalized solutions, and ease of product use• Manage vendor relationships, collaborating with print and/or web production
Art DirectorHAGGIN MARKETING / SAUSALITO, CA / NASHVILLE, TN / 1999 - 2000
Worked on-site at Service Merchandise in Nashville, TN. Team member in strategic implementation to move Service Merchandise to an integrated marketing plan that included an online sales model through shopnow.com.
• Executed layout and art direction of hardline product catalogs and in-store signage• Implemented weekly marketing strategy in a fast-paced advertising
retail environment• Developed weekly circular concepts through sketching and creative collaboration, executed in InDesign for photo art direction layout and
print production• Directed product photoshoots, styling and seasonal story-telling to portray product brand lifestyles to drive the creative presentation
Graphic DesignerDESIGN ONE / ASHEVILLE, NC / 1993 - 1999
Designer for high-end boutique design firm producing catalogs and collateral for the North Carolina Furniture industry, regional businesses and local art galleries. Managed accounts from consultation to budget development to finished production.
EXPERIENCE
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LYN HOYT
@designtwit
linkedin.com/in/lynfranklinhoyt
Adjunct Professor of Graphic DesignNORTH CAROLINA STATE UNIVERSITY / SCHOOL OF DESIGN / RALEIGH, NC / 1991 -1993
Taught design foundations to freshman and first year graduate students at North Carolina State University College of Design. Focused on mastering craftsmanship, blending hand work with digital layout and custom renderings to create digital solutions helping students approach problem solving in print media, practice their visual presentation and build a body of work that reflected design skill while beginning their print portfolios.
NON-PROFIT WORK
PTO President, Meigs Magnet School 2015-16
Communications Co-Chair and board member for the Middle Tennessee Society of Human Resource Management (MTSHRM), 2013
Social Media Chair, Tennessee SHRM State Conference, 2013, 2014
Library Expansion Committee and PTO Board Member, Percy Priest Elementary School, 2011-12
CURRENT LIVE WEB DESIGN
WEEBLY SITEhttp://www.meigsacademicmagnet.org/
BIG COMMERCEhttp://fusionframes.com/
WORDPRESShttp://www.treetn.org
WEEBLYhttp://www.lynhoyt.com
EXPERIENCE Continued
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CROSS-POST CONTENTSTRATEGY EXPERIENCE
PintrestTwitterFacebookTumblrSnapChatInstagramBlog/WebsitePrintTrade Show
ENGAGING THE AUDIENCE
ListenShareCreate FansCreate Online PersonaBe AuthenticBe ConsistentQuick In-App VideoPersonal SellingUseful ContentTell a Story
MEASURE
AnalyticsSurveysMeet GoalMonitor ChangeMonitor Feedback
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