Lucifair Final Cooperation Presentation

ABOUT US…

Founder’s Quote

“I would like to thank you for your time to read through our short company presentation. I am

pleased to introduce you our company, our believes as well as our brand “Lucifair”.

We are proud of designing and creating elegant clothes, which make all our beloved ones feel unique and desirable! And we are thrilled, passing over the “Lucifair” lifestyle to our new partners or franchisees.

Adopting this lifestyle is part of the complete cooperation package we planned especially for you, our new partner.

Looking back, we see the path through time, the success story which is the result of the personal investment made by Angloupas Family and all our associates. It is thanks to these people, that I promise substantial focused effort for further growth, that will make us all grateful to work for “Lucifair.”

Angloupas Group of Companies has been established in 1976 by Mr. Nick Angloupas, the current President & Managing Director of the group in Athens, which is still home of its headquarters. Our activities include the design, manufacture, wholesale as well as retail operations of ladies’ clothes, under the brand labels of “Lucifair”, “Mia” and Linea Imports SA, specialized in importing and distributing international brand clothes ( more than 30 brands) having gained a major share in the Greek market is also a substantial part of the Group.

Lucifair has been leading the woman clothes industry with its creative and authentic collections and today it is meeting with fashion enthusiasts via its 25stores.

Lucifair which has been the brand for stylish women, marks the difference with its high-quality designs.

Company’s Profile

Today, our stores can be found in prime locations in more than 10 cities in Europe and Middle East and our working team consists of more than 150 people, who

constantly work on keeping us to the top of our customers’ mind and heart!

Company Key Facts Info

Country of Origin: Greece - EU

Date established: 1976

Franchising since: 2008

Type of company: S.A.

Company owned

units: 3

Franchise units: 10

Soft shops/corners: 11

Currently operating

in countries: Cyprus, Russia, Netherlands, Lebanon, Albania

Expansion: Worldwide

Network

Lucifair wants to be close to the modern woman all over the world, through a large organized network of stores and branded sales points.

Today, the Lucifair network includes:

– 24 Lucifair stores in more than 10 cities in 2 different countries

– 150 Wholesales Partners in more than 5 countries

Location of stores:

– central high-end locations, malls, high volume street markets, shopping malls.

In a few words, a sound network that

guarantees the market visibility of the brand and the front side.

We design, produce and distribute modern, luxurious, easy-to-wear, high quality and competitive priced women clothes and other ladies’ apparel for all women who have independent attitude and want to feel unique and desirable every second of the day.

We dress women who want to feel comfortable in their clothes, which emphasize their beauty, making them an object of admiration by men. Fashion trends, as they are released by the most important leaders in the fashion industry, are applied to the stylistic needs of the Lucifair woman.

Lucifair woman can express herself through her clothing, she can feel free, full of femininity, she can feel special!

What we do…

Our Philosophy

Lucifair stands for elegance - all day long, luxury, quality and modernity. A Lifestyle which combines business, comfort and pleasure! For the modern woman over twenty, who enjoys fashion and femininity at reasonable prices!

Lucifair collections are wearable seven days a week, targeting women with positive mood, full of elegance.

We design two collections per year, in which we present outstanding apparel for all hours and occasions, with such a special style that can only be found at a Lucifair store.

Our Vision

Our vision is to become the most profitable fashion enterprise and remain the leaders with an understanding of success in which the benefits and satisfaction of all employees, shareholders and customers, as well as the society and the environment complement each other.

At Lucifair we believe that the most enjoyable part of our work is the everyday reach of success.

Social Responsibility

Lucifair participates each year through fashion catwalks in at least four events, whose income are donated to charities, choosing to participate especially in those which deal with women and child abuse.

Code of Conduct Angloupas SA

• Preamble: The afore-mentioned company and its franchisees in various countries. These companies are aware of their ethical and social responsibility within the framework of their international business activity and, against this backdrop, have drawn up the following principles that, if not yet realized, are going to be implemented and developed in a sustainable cooperation with their business partners, franchisees and distributors. Against this backdrop, the companies declare the following:

• I. Basis: Compliance with the prevailing standards is based upon national legislation.

• II. Discrimination: We oppose discrimination based upon age, religion, race, social background, illness, disability, gender, faith or other personal qualities.

• III. Freedom of association: In consideration of the respective legal conditions we respect the freedom of association and the right to free collective bargaining.

• IV. Wage calculation: Within the framework of the payable wages we calculate on the basis of legal standards or standards obtained in wage agreements, customary at the location or within the industry in question. We aim at paying a socially acceptable wage covering the employee's costs of living.

• V. Working hours and job safety: We comply with statutory working hours and job safety standards. Wherever there are no such standards, we create conditions in cooperation with the local partners, franchisees, distributors that make for sufficient times of rest and job safety for employees.

• VI. Child and forced labor, violence: Child and forced labor are not tolerated. Regarding child labor, the Convention on the Rights of the Child of the United Nations shall apply unless national regulations provide for stricter provisions, which shall then prevail. Violence against employees, be it emotional, physical, sexual, verbal or of any similar kind, is not tolerated. Any contractual relations with suppliers and producers who tolerate such working methods shall be terminated forthwith.

• VII. Ecological responsibility : We advocate a responsible use of resources at the largest possible avoidance of effects that damage the environment. Hazardous substances are avoided as far as the state-of-the-art technology allows it. We work upon the development of working methods that save resources and are free of hazardous substances.

THE BRAND

Our brand is the result of a search for lean and original forms.

With Lucifair women, at ease with their body and living to their heart’s desire, express themselves freely.

We offer quality products, focused on design that make the body speak for itself.

Lucifair style expresses a fresh outlook for modern woman with its modern cuts and redefines “classic”.

Lucifair Brand

Trademarks & Logos

Natural & Confident…

Out of the Ordinary…

Refined & Dynamic…

Differentiating itself in all details…

Sophisticated…

OUR COLLECTIONS

Quality Control

During the entire production process, an internal quality control system is applied to secure that the final product is really worth the customer’s expectations.

We feel that the quality of our products is essential, differentiating us from our competition.

Ongoing market researches have shown that consumers rank Lucifair in a prominent position, due to quality, style and finesse.

Product Mix

• Our products are characterized by their style and the perfect relationship between perceived quality and price.

• At Lucifair, our daily concern is focused on total customer satisfaction, both through our products and our customer services. Our Collections include apparel for every occasion in a woman’s life.

• “Miss Lucifair” is the collection exclusively designed for young, modern women, “Lucifair” for everyday-long classic look and “Lucifair Collection” includes clothes for formal occasions.

10%

45%

45%

In Store Presence

Miss Lucifair

Lucifair

Lucifair Collection

• Formal Collection

– Dresses: € 80-250

– Blouses: € 40-80

– Skirts: € 30-90

– Trousers: € 30-90

– Shirts: € 30-90

– Jackets: € 70-200

– Overcoats: € 100-250

– Furs: € 500-2000

– Jaquettes: € 70-200

• Casual Collections

– Dresses: € 60-180

– Blouses: € 15-60

– Skirts: € 30-80

– Trousers: € 30-80

– Shirts: € 20-70

– Jackets: € 50-170

– Overcoats: € 80-200

– Jaquettes: € 50-170

– Jackets: € 60-200

Pricing

Packaging

OUR CUSTOMER

Our Customer

She is the one…

…with style!

She knows what she wants and how to get it!

…who likes to maintain her delicate and perfect elegance in her professional and private life...

Customer Demographics - Age

25 - 30 years old

30 - 40 years old

40 - 50 years old

50 - 60+ years old

STORE CONCEPT

Store Concept

Lucifair Store Concept

Lucifair Store Requirements

Location: central

Store type: rectangle

Size: an average of 120 sq.m.

Storage Room: 60sq.m.

Style: Luxury

Colors: white, black, red, grey metallic silver

Materials: marble, venge wood, glass, stainless metals

A luxurious and appealing concept, great entry for any street market, mall, or department store in the women’s fashion level dept.

Store Signance

Merchandising

Merchandising

Store Fronts Decorations

MARKETING

Fashion Catalogues

Advertising

Advertising in all major magazines…

Advertising in all major magazines…

Advertising in all major magazines…

Advertising in all major magazines…

…always with impressive results!

Web Presence

Promotional Tools

Promotional stand

Promotional Tools

INVESTMENT OPPORTUNITIES

Investment Opportunities

FACTS & FIGURES

The Investment

Term of Cooperation: 5 years

Average Store Size: 120 sq. m. +

60 sq.m.

storage room

Est. Decoration Cost: 800€ / per sqm

Projected Products: 80-100.000€ /

per season

Est. Total Investment: 80.000 €

• Using sophisticated procedures and high-end technology, enables our qualified support team to be “Your Partner” lending you a hand whenever needed.

• Store Evaluation: provided

• Architectural Design: provided

• Initial Training: provided

• Personnel Training: provided

• Periodical Extra Training: provided

• Area Exclusiveness: provided

Support Systems

International expansion is not only a dream, but also a necessity in today's global economy.

We are granting rights for the development of a specific territory, which in most cases would be a whole country.

The master franchise differentiates itself from a single unit franchise in that our partner will actively take our place as a franchisor inside his market and will act as being the mother company himself, developing not only his own shops, but also a network of sub-franchised Lucifair! shops under his guidance and support.

Master Franchise

• The Lucifair Master Franchisee has the option to develop:

– A solid company-owned and operated network of Lucifair concept stores.

– A wholesale network of exclusive distribution sales points inside the territory.

– Soft shops, corners or shop in shops inside major department stores.

– A strong franchise network of sub-franchised shops owned and operated by motivated franchisees.

Master Franchise – The Opportunity

Lucifair grants the master rights for a given territory to a partner, Franchisee.

This Master Franchisee has the right to exploit and develop his own market.

Lucifair and the Master Franchisee sign a master franchise agreement which regulates the terms and conditions of the cooperation.

Part of this agreement is also a mutual agreed development plan.

This development plan quotes the estimated progress of development regarding new sales points inside the Master Franchisee’s territory in a given timeframe.

Master Franchising in Action!

– Term of master franchise agreement is normally between 9-12 years (with an option of renewal). The term may vary from country to country depending mainly on the real estate lease terms and on other factors of the local market.

– Master franchise rights: In order to activate the right of master franchising, thus granting licenses to sub franchisees, it is mandatory to operate a successful pilot shop for a reasonable period of time inside the territory, before starting to develop a network of franchises.

– Territory: Normally a whole country, but this varies depending on the size as well as on other factors that may characterize a territory or a geographical region.

Master Franchise

In general, the following master franchise key terms apply:

A business relationship directly with the mother company.

Our new partner has the right to operate one Lucifair store inside the territory.

The majority of franchisees start out by owning one Lucifair store

Direct or Single Unit Franchise

– Term of franchise agreement is normally between 9-12 years (with an option of renewal). The term may vary from country to country depending mainly on the real estate lease terms and conditions as well as on other factors of the local market.

– Territory: Normally a city, but this varies depending on the size as well as on other factors that may characterize the city.

– Exclusivity: exclusivity is guaranteed from the beginning.

Direct or Single Unit Franchise

In general, the following direct franchise key terms apply:

The pilot shop is normally positioned inside a shopping mall in the capital city or on a central shopping or pedestrian road, which means that our partner has to secure a strategic location-placement in shopping malls, on high-end streets and in close proximity to other international fashion brands.

The size of a typical Lucifair store should be approx. 120 sq.m. with a storage area of about 30% of the total shop area.

The typical Lucifair shop

Experience in a similar business field is preferable.

Our new partner has to convince us with a structured and well thought-out plan to penetrate the new market, setting up his store.

We do not need to stress that we do value personal qualities, managerial capabilities in addition to a reasonable liquidity, which is needed to finance the Lucifair Franchise project.

Our Partners

Direct or Single Unit Franchise – 11 Steps to Success

1. Get to know the Lucifair concept, philosophy, products.

2. Do you believe you are the right franchisee for Lucifair? Come and visit us at our head offices and discuss with all of our key managers.

3. Find the right location for the Lucifair pilot shop in your market.

4. If we like the shop you propose we visit your territory and approve the proposed location.

5. The franchise agreement is signed.

6. We issue the detailed architectural plans for usage by our franchisee.

7. Construction of the first pilot store begins.

8. Training of our franchisees and his key- personnel is being held at our premises in Athens, Greece

9. Lucifair local marketing plan is issued

10. Grand opening of Lucifair store

11. Lucifair store starts to operate!

Head Office Angloupas Group

6 Kefallinias Str, 163 42 Helioupolis, Tel: 0030 210 9963010, Fax: 0030 210 9963017,

E-Mail: imports@angloupas.gr, Web: www.angloupas.gr

Information easyfranchise 108 Kountouriotou Str, 185 32, Piraeus Tel: 0030 210 4225424, Fax: 0030 210 4128382 E-Mail: international@easyfranchise.gr, Web: www.easyfranchise.gr